Bridgestone provides tires for various applications including consumer, commercial, industrial, and agricultural uses. Their tires offer solutions to common problems through improved quality, design, environmental protection, and new products. Bridgestone tires meet customer expectations with their Bandag retreading technology that saves costs and resources while improving safety. Their Ecopia tires also provide environmental and performance benefits. Sales opportunities for distributors include commissions, gifts, mutual learning events, priority stocking, and referrals to generate new business. Sales strategies focus on quotas, marketing activities, CSR, referrals, relationships, and follow-ups.

1. VALUE PROPOSTION
SALES OPPORTUNITIES
SALES STRATEGIES

2. VALUE PROPOSITION
 1. Common Problems of Phương Trang
Transport Service and our Solutions :
Common Problems Solutions
Quality Noise , unsmooth , flat tires , easily
worn out
No noise , smooth , quality tires,
bandage , Bridgestone Bandag
Technology
Designing Lack of aesthetic Ingenious designing
Environment Harmful to the environment Protect the environment by Eco-Tech
Concept .
Products Lack of new products Update new products
Customer Services Lack of professionals sales person
Confusing jargon of car tires
Bad warranty
Professional sales team
Simple terms
Good warranty , convenience

3. 2. OUR QUALITY TO MEET CUSTOMER’S EXPECTATION :
BRIDGESTONE BANDAG :
Saving by retreading tires
Bridgestone has acquired the industry leader Bandag Inc in May 2007.
Lower Costs
Low costs retreading tires .
Greater Safety
Four out of 10 steps are all focused on inspecting
After-sales safety inspection, maintenance and even consultancy
More Eco -Friendly
Retreading tires 32% of the petroleum and less than 1/2 of the rubber
 Saving resources .

4. High
performance
goes green,
with EP100A.
Its unique tread
pattern delivers
stable driving
and
outstanding
braking
performance
even in wet
conditions.
Environmental
friendly by
cutting down
C02 emissions.
 ECO-TECH CONCEPTS

5. Environment Performance:
 • Lower rolling resistance, better fuel efficiency.
 • Cutting-edge technology applied to materials and
production.
 Reducing rolling resistance  less fuel consumption and
C02 emissions.
Safety Performance:
 • High braking performance in the wet.
 • Reducing rolling resistance while maintaining grip .
Ecopia is a next generation tire that delivers good
features .

6. Ecopia Compound
 Reducing energy loss and improves rolling resistance by
combining silica with a coupling agent .
Environment Friendly Shape
 Shape controls stress and deformation during driving for
reduced rolling resistance.
Rib-Linked Blocks
 Ground contact when braking, enhancing braking even in
wet conditions.

7. 3. . OUR PRODUCTS LINE TO MEET CUSTOMER’S
EXPECTATION :
The different categories of tires are Commercial Tires ,
Consumer Tires , Industrial and Agriculture Tires are
suitable to your needs .
 Consumer Tires : quality and aesthetic demand . There
are five kinds Potenza , Turanza , Ecopia , B-Series and
Dueller
 Commercial Tires : work efficiency . They include Van
Tires and Heavy Truck and Bus Tires .
 Industrial and Agriculture Tires : strong .

8. CONSUMER TIRES : QUALITY AND AESTHETIC DEMAND .

9. COMMERCIAL TIRES : WORK EFFICIENCY .

10. COMMERCIAL TIRES : WORK EFFICIENCY .

12. INDUSTRIAL AND AGRICULTURE TIRES : STRONG .

13. INDUSTRIAL AND AGRICULTURE TIRES : STRONG .

14. 4. THE DIFFERENCE OF BRIDGESTONE TO ITS COMPETITORS :
 Consumer Tires :
Good handling in both wet and dry conditions.
 Branding :
Well-known , experience .
 Tires services :
Extra services :
Bridgestone’s Tires Management .
Car washing services
 Tires for Law Enforcement Vehicles:
The Los Angeles County Sheriff’s Department and California
Highway Patrol high-speed wear tests.

15. SALES OPPORTUNITIES
1.Commission:
10% discount for their first contract and 20% discount for their
afterward contracts.
2. Free gifts :
Car services
Vouchers to buy gasoline
A charging for cellphones in car .
3.Mutual study:
Conference or trade shows  mutual study
Technology or upcoming technology.
4.Priority stock:
Priority stock with big share.
5.Referrals:
Give lists of our customers for you .
Put your company name on our magazine at showroom .
 Pull and push strategy .
6.Apprenticeship:
Teaching your staffs

16. SALES STRATEGIES
1. Sales quota
2. Activities ( trade shows , press , conference )
3. Corporate social responsibility
4 . Customer referrals
5. Customer relationship
6 . Follow up
 Time limits .