The document discusses how cloud computing with Amazon Web Services (AWS) provides adjustable computing capacity that can scale up and down automatically to match usage patterns. This helps avoid waste and provides reliable performance. AWS offers core services like compute, storage, databases and analytics that allow customers to build and run applications without managing infrastructure. Customers pay only for what they use, with no upfront costs or long-term commitments. AWS has global infrastructure across multiple regions and availability zones for security, speed, scale and lower costs compared to traditional infrastructure.

1. AMAZON WEB
SERVICES
EUROCLOUD DAY

3. Consumer (Retail) Seller IT Infrastructure
Business Business Business

5. THE TRADITIONAL
WAY…

6. you have to invest in infrastructure

7. you have to manage infrastructure
http://eddie.niese.net/20090313/dont-pity-incompetence/

8. Capacity
traditional
IT capacity
Time
Your IT needs
USAGE PATTERNS:
TRADITIONAL IT

9. On and Off Fast Growth
Unpredictable Predictable peaks
peaks
USAGE PATTERNS:
TRADITIONAL IT

10. On and Off WASTE Fast Growth
Unpredictable Predictable peaks
peaks
USAGE PATTERNS:
TRADITIONAL IT

11. On and Off Poor Fast Growth
Service
Unpredictable Predictable peaks
peaks
USAGE PATTERNS:
TRADITIONAL IT

12. what you really need is…
…adjustable capacity
http://www.flickr.com/photos/purecaffeine/302682456/

13. Capacity
traditional
IT capacity
Elastic
Time
CLOUD capacity
Your IT needs
USAGE PATTERNS:
CLOUD COMPUTING with AWS

14. On and Off Fast Growth
Unpredictable Predictable peaks
peaks
USAGE PATTERNS:
CLOUD COMPUTING with AWS

15. On and Off Fixed! Fast Growth
Unpredictable Predictable peaks
peaks
USAGE PATTERNS:
CLOUD COMPUTING with AWS

16. On and Off Fast Growth
Fixed!
Unpredictable Predictable peaks
peaks
USAGE PATTERNS:
CLOUD COMPUTING with AWS

17. SERVICES

18. AMAZON EC2
ELASTIC COMPUTE CLOUD

21. AMAZON S3
SIMPLE STORAGE SERVICE

22. 99.999999999%
DURABILITY

24. Amazon S3 Growth
Total Number of Objects Stored in Amazon S3
762
Billion
262 Billion
102 Billion
40 Billion
2.9 Billion 14 Billion
Q4 2006 Q4 2007 Q4 2008 Q4 2009 Q4 2010 Q4 2011

25. AMAZON RDS
RELATIONAL DATABASE SERVICE

27. ON DEMAND
PAY FOR WHAT YOU USE

28. NO UP-FRONT EXPENSE
On-Premise Amazon Web
Services
$ Physical Space
$ Power
$
$
$
Network
Servers
Certification
$ 0
To get started

29. NO INVESTMENT NEEDED
NO TERMINATION FEES
NO COMMITMENTS
CLEAR PRICING MODEL

30. UNPREDICTABLE
PATTERNS

31. "With AWS, scalability is never a problem, and we have survived
— and profited — from massive spikes of up to
5 million additional users a day without any problems…"

32. PREDICTABLE
PATTERNS

33. Problem:
Analyze data as soon as the stock exchange
closes, to find mistakes and correct them in time.

34. 3000 Cores for risk management processes
3000 -
Number of Cores
300 Cores on
weekends
300 -
Wed Thu Fri Sat Sun Mon Tue

35. EXTEND
YOUR DATACENTER

36. AMAZON VPC
VIRTUAL PRIVATE CLOUD

39. Provision and attach 1TB of storage in 2 minutes
(from the back of an auto-rickshaw in India).
10 new Linux servers in
2 minutes (while sitting
by the pool).
Monitoring server resources
from an iPhone (in a bar).
Source: Autodesk

40. RUN ENTERPRISE
APPLICATIONS

41. Microsoft Exchange Server, Microsoft SharePoint Server,
Microsoft SQL Standard Server, Microsoft SQL Enterprise
Server, Microsoft Lync Server, Microsoft System Center
servers, and Microsoft Dynamics CRM through License
Mobility Software Assurance
Oracle fully supports Oracle E-Business Suite, Oracle’s
PeopleSoft Enterprise, Oracle’s Siebel CRM, Oracle Fusion
Middleware, Oracle Database, and Oracle Linux on the
portion of AWS EC2 which uses Oracle VM.
IBM DB2, Informix, Lotus® Forms Turbo, WebSphere®
Application Server, WebSphere® sMash, WebSphere Portal
Server, Lotus® Web Content Management Standard
Edition , InfoSphere Information Server, Lotus Domino®,
Lotus Web Content Management Standard Edition®, Tivoli
Monitoring®
SAP® solutions, including SAP® Rapid Deployment
solutions and SAP® BusinessObjects™ solutions,

43. Project & Usage
as of March 2010
External Cloud Enablement
Project Usage AWS Footprint
- Started in Jan 2008, 5 FTE - 276 Cloud Appliances 1,100 new SAP systems
- Focus: IT Automation on IaaS > 600 SAP employees as direct users 42,086 EC2 Instance Hours
from >16 countries 39 TB EBS Storage
- SAP Self-service since March 2008 >10,000 SAP systems provisioned 3 TB S3 Storage
- Enables unlimited # systems in clouds - Cost Savings based on
- Weekly Feature Extensions 1. Less expensive Hardware Hosting
2. IT Process Automation
Top 3 Consuming Departments – Avg. Cost Saving Rate: 77%
Customer Workshops Customer Trainings Customer Demos
215 SAP Systems 111 SAP Systems 118 SAP Systems
$ 15 / SAP system $ 42 / SAP system $ 76 / SAP system
26 hrs / SAP system 82 hrs / SAP system 119 hrs / SAP system
Status: Productive Status: Pilot + Ramp up Status: Productive + Ramp up
Source: SAP

44. SECURITY

45. SAS 70 Type II audit
ISO 27001 Certification
Sarbanes-Oxley SOX
HIPAA healthcare
FISMA US Federal Government
DIACAP MAC III Sensitive IATO

46. PCI DSS
COMPLIANT

47. SPEED

56. SCALE

57. Every day
« we add enough
capacity to power Amazon.com when
it was in its 5th years of operation as a
$2.76 Billon company»

59. 7 REGIONS
20 AVAILABILITY ZONES
29 EDGE LOCATIONS

60. AWS is a set of infrastructure building blocks

61. COST EFFECTIVE

62. INNOVATE

63. « Want to increase innovation?
Lower the cost of failure »
Joi Ito

64. focus on your business

65. INFRASTRUCTURE
IS NO LONGER A BARRIER