This document discusses how the traditional IT model of maintaining on-premise infrastructure is costly and lacks agility, taking resources away from innovation. It notes that over 2/3 of IT budgets go to keeping existing systems running. The document promotes moving to AWS's cloud computing model which allows companies to focus resources on differentiation, reduce costs, improve security, and innovate faster by removing the burden of managing infrastructure. It provides examples of large companies using AWS to lower costs, improve agility and speed of development.

1. The New Normal
Amazon Web Services

2. 2/3
More than two-thirds of
IT budgets go toward
keeping the lights on
77%
of CEOs believe security
risk has increased in the
last few years and 65%
believe their risk management
capability is falling behind
15yrs
The average lifespan
of an S&P company
dropped from 67 years in
the 1920s to 15 years today

3. How This Affects You
You’re left without
the necessary resources
to pursue critical business
initiatives required to maintain
a competitive advantage Your traditional IT model
lacks the agility you
need to keep pace with
innovative startups
Insufficient security,
compliance and availability
can hamper your ability to
compete and open the door to
events that can cripple your
enterprise

4. Hospitality Music Insurance Grocery
This is something “born in the cloud”
companies have already discovered.
Devices
Disruption is much easier today

5. Responding requires a new model
Focus on differentiating your company
Innovate at start-up like speed
Reduce risk

6. Focus on differentiation
and reduce technical debt

7. Move from risk-laden
up-front expense to
flexible variable expense
Stop guessing
at capacity planning
Go global in
minutes
Get rid of time-consuming, expensive tasks
Remove complicated infrastructure
Management that adds little
business value
GE Oil & Gas is migrating 500 applications, and more than 750TB of
data, to the cloud by the end of 2016 as part of a major digital
transformation, helping it attain a 52% reduction in TCO and greater
speed to market.

8. And focus on your core mission
Lower the time spent
on infrastructure
Dedicate more
resources to
innovation
Concentrate on
new business
initiatives
“Our goal is to move at the speed of business. Our customers’ needs change
constantly, and we need to be able to adapt to that.”
Keith Homewood – Cloud Product Owner, Nordstrom

9. Gain the freedom to choose
OS
Microsoft Windows Server 2012, 2008, 2003
Red Hat Enterprise Linux
Amazon Linux
SUSE Linux
Ubuntu
Database
Microsoft SQL Server
Oracle
Amazon Aurora
PostgreSQL
MySQL
MariaDB
Amazon DynamoDB
Amazon EC2 & Amazon RDS

10. And the freedom to change your mind
AWS Database Migration Service
Migrate on-premises, Amazon RDS, and EC2-based databases
Supported Sources
Oracle
Microsoft SQL Server
MySQL
Amazon Aurora
PostgreSQL
Supported Targets
Oracle
Microsoft SQL Server
MySQL
Amazon Aurora
PostgreSQL
Amazon Redshift
“The AWS Database Migration Service automated most of the work needed to convert
from Oracle and dramatically reduced the manual effort involved in the code migration. It
is a key enabler in our plans to adopt more agile, open source databases.”
Hans Wald – CTO, Thomas Publishing

11. Deploy however you like
Your
Datacenter
Amazon Web
Services
Fully Featured
Compute
Resource &
Deployment
Management
Common Controls
for Security &
Access
Integrated
Networking
Data Integration &
Life Cycle
Management
Flexible hybrid options
Comcast’s IT strategy focuses on combining its own data centers and AWS as
the cornerstone of its next-generation TV service, X1. This has allowed them
to rapidly scale interactive, on-demand content to millions of viewers.

12. Deploy faster wherever you like

13. Innovate faster than ever before

14. Builders don’t want to be blocked
Idea
Completed
Project
Not
Possible
We don’t
support thatMaybe next
year
That’s a
change
order

15. ENTERPRISE
APPS
DEVELOPMENT & OPERATIONSMOBILE SERVICESAPP SERVICESANALYTICS
Data
Warehousing
Hadoop/
Spark
Streaming Data
Collection
Machine
Learning
Elastic
Search
Virtual
Desktops
Sharing &
Collaboration
Corporate
Email
Backup
Queuing &
Notifications
Workflow
Search
Email
Transcoding
One-click App
Deployment
Identity
Sync
Single Integrated
Console
Push
Notifications
DevOps Resource
Management
Application Lifecycle
Management
Containers
Triggers
Resource
Templates
TECHNICAL &
BUSINESS
SUPPORT
Account
Management
Support
Professional
Services
Training &
Certification
Security &
Pricing
Reports
Partner
Ecosystem
Solutions
Architects
MARKETPLACE
Business
Apps
Business
Intelligence
Databases
DevOps
Tools
NetworkingSecurity Storage
Regions
Availability
Zones
Points of
Presence
INFRASTRUCTURE
CORE SERVICES
Compute
VMs, Auto-scaling, &
Load Balancing
Storage
Object, Blocks, Archival,
Import/Export
Databases
Relational, NoSQL,
Caching, Migration
Networking
VPC, DX, DNS
CDN
Access
Control
Identity
Management
Key
Management &
Storage
Monitoring
& Logs
Assessment
and reporting
Resource &
Usage Auditing
SECURITY & COMPLIANCE
Configuration
Compliance
Web application
firewall
HYBRID
ARCHITECTURE
Data Backups
Integrated
App
Deployments
Direct
Connect
Identity
Federation
Integrated
Resource
Management
Integrated
Networking
API
Gateway
IoT
Rules
Engine
Device
Shadows
Device SDKs
Registry
Device
Gateway
Streaming Data
Analysis
Business
Intelligence
Mobile
Analytics

16. Take advantage of new computing models
Develop without
worrying about servers
to manage
Setup your code to run
in response to a
variety of triggers
Code is executed on
demand with
continuous scaling
Pay only for the time
used with sub-second
metering
Serverless architectures free you from managing infrastructure
AWS Lambda
MLBAM uses AWS Lambda to support the analysis of data feeds in MLB Statcast’s
metrics engine. It takes the raw data, cleans it up and conducts error detection, then
creates the metrics that bring more insights into plays; all within 12 seconds of a play.

17. Data warehousing for everyone
• Massively parallel, petabyte scale
• Fully managed
• $1000 per TB per year; 1/10th traditional costs
• Use your existing integration and BI tools
Faster, simpler, less expensive
Amazon Redshift
“Being able to explore near-real-time data improves our decision making massively. We
can make decisions based on what’s happening now rather than what happened three or
four days ago… Redshift is the engine that drives our decision-making: that’s how
important it is to us.” John O’Donovan – CTO, Financial Times

18. Act on information as it happens
Capture, store, and analyze streaming data
Build custom applications that process
or analyze streaming data such as
real-time content recommendations.
Quickly load TBs per hour of
streaming data into the cloud for
applications such as social media
analysis or IoT.
Amazon Kinesis
Hearst Corporation sends clickstream data containing content and audience
information from over 250 digital properties with Amazon Kinesis to make
real-time content recommendations to maximize audience engagement.

19. Build for speed, build for scale
Consistent, single-digit millisecond latency NoSQL database at any scale
Highly Scalable Fully ManagedFast, Consistent Performance
Event-driven Programming Fine-grained Access Control Document & Key-Value Structures
Amazon DynamoDB
BMW built its new car-as-a-sensor service in only six months using
DynamoDB and other services. With AWS, it can adapt to rapidly changing
load requirements that can scale up and down by two orders of magnitude
within 24 hours and will process data from 100,000 cars by 2018.
BMW

20. Enterprise performance with open-source economics
Amazon RDS for Aurora
"With Alfresco on Amazon Aurora we scaled to 1 billion documents with a
throughput of 3 million per hour, which is 10 times faster than our MySQL
environment. It just works!" - John Newton, Founder and CTO of Alfresco.
Old World
Proprietary
Very expensive
Punitive licensing inhibits change
Limited flexibility
New World
Open-source
Cloud economics
Come and go as you please
Build on top of existing standards

21. Reduce Infrastructure Risk

22. OR
Move Fast
Stay Secure

23. AND
Move Fast
Stay Secure

24. Strengthen your security posture
Powerful native functionality and
tools at no additional charge
Over 30 global compliance
certifications and accreditations
Leverage security enhancements gleaned
from 1M+ customer experiences
Benefit from AWS industry leading
security teams 24/7, 365 days a year
Security infrastructure built to
satisfy military, global banks, and other
high-sensitivity organizations
“We work closely with AWS to
develop a security model, which we
believe enables us to operate more
securely in the public cloud than we
can in our own data centers.”
Rob Alexander - CIO, Capital One

25. Access a deep set of cloud security tools
Encryption
Key
Management
Service
CloudHSM Server-side
Encryption
Networking
Virtual
Private
Cloud
Web
Application
Firewall
Compliance
ConfigCloudTrailService
Catalog
Identity
IAM Active
Directory
Integration
SAML
Federation

26. More accreditations & certifications than anyone
ISO 9001
SOC 3
SOC 2
ISO 27001
ISO 27017
PCI DSS Level 1ISO 27018
SOC 1 / ISAE 3402
GxPHIPAA
ITAR
FERPA
FISMA, RMF, and DIACAP
FedRAMP
Section 508 / VPAT
DoD SRG Levels 2 & 4
FIPS 140-2
CJIS
Cloud Security Alliance
MPAA
NIST
MLPS Level 3
G-Cloud
IT-Grundschutz
MTCS Tier 3
IRAP Cyber Essentials Plus

27. The Forrester Wave™: Public Cloud Platform
Service Providers' Security, Q4 2014
The Forrester Wave™ is copyrighted by Forrester Research, Inc.
Forrester and Forrester Wave™ are trademarks of Forrester
Research, Inc. The Forrester Wave™ is a graphical
representation of Forrester's call on a market and is plotted using
a detailed spreadsheet with exposed scores, weightings, and
comments. Forrester does not endorse any vendor, product, or
service depicted in the Forrester Wave. Information is based on
best available resources. Opinions reflect judgment at the time
and are subject to change.

28. Migrating existing
applications as
quickly as possible
Deploying new
applications to the
cloud by default
Cloud computing has become the new normal
AWS servers more than a million active customers every month in 190 countries.
Through customer obsession and an increasing pace of innovation,
AWS is the fastest technology vendor in history to reach a $10B run rate.

29. Global Enterprise Customers
General Electric Capital One BMW
Johnson &
Johnson Merck Nordstrom

30. The AWS Cloud
Eliminate costly technical debt and reallocate resources so
you can deliver high-value, revenue-generating projects faster.
Innovate faster and solidify your competitive advantage by
merging startup agility with enterprise experience and resources.
Reduce risk by focusing resources dedicated to security, compliance
and availability to the most important areas of your business.
"AWS is our trusted partner that is going to run our company for the next 140 years.”
Jim Fowler – CIO, General Electric

31. Thank You

32. Appendix

33. Fully-Featured
Compute
Single-Tenant
Compute
Bring Your Own
Image/License
Simultaneous, Self-Service
Provisioning of Many VMs
Integration with Existing
Management Tools
Massive Scale
Import / Export
Integrated
Networking
Isolated Network
Across Regions
Fully Isolated
Network Posture
DNS-Based Global
Load Balancing
Network Forensic
Tools
Web Application
Firewall
Isolated Network
within Region
Private Connections from
Your DC to AWS
Network
Performance Tiers
Global Content
Delivery Network
Common Controls for
Security & Access
Security Info & Event
Management (SIEM) Integration
Provider-Enabled
Encryption Services
Centralized Key
Management
Automated Security
Assessment
Rich, Role-Based
Access Controls
Hardware Security
Module (HSM) Support
Active Directory (AD)
Integration / AD-aaS
Track Resource
Inventory and Changes
Data Integration &
Lifecycle Mgmt
Bulk Object Delete and
Data Lifecycle Mgmt Policies
Customer Ownership
Of Data
Many Scalable
Database Engines
Data
Warehouse
Data
Archival
Simple Import of
Massive Data Amounts
Customer Control
Over Data Locale
Elastic File
System
Database Migration
and Conversion Tools
Gateway – Cached
Volumes
Customer
Datacenter
AWS
Resource &
Deployment Mgmt
Create and Standardize
on Best Practices
Automate Operations
Management
Release Software
Using Continuous Delivery
Monitor Resources
And Applications
Centralize and Simplify
Software Deployments
Build, Publish
and Manage APIs
Managed Source
Control
Integration with Existing
Management Tools
Deploy however you like

34. Technical &
Business
Support
Hybrid
Architecture
Application Marketplace
Analytics
Application
Services
Mobile
Services
Development
& Operations
Internet of
Things
Enterprise
Applications
Security & Compliance
Core Services
Infrastructure

35. Gartner 2015 Magic Quadrant for Cloud Infrastructure as a Service
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob
Gill, May 19, 2015. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger
research note and should be evaluated in the context of the entire report. The Gartner report is
available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any
vendor, product or service depicted in its research publications, and does not advise technology users
to select only those vendors with the highest ratings. Gartner research publications consist of the
opinions of Gartner's research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to this research, including any
warranties of merchantability or fitness for a particular purpose.