These are the slides that I used for my Introduction to AWS talk at the South Wales Digital Tuesday Meetup on the 2nd of December 2014. Find out more about Digital Tuesday at their website here: http://www.digital-tuesday.com/

1. What is Cloud Computing with
Amazon Web Services?
Ian Massingham — Technical Evangelist
ianmas@amazon.com
@IanMmmm

2. Learning about Cloud Computing with AWS
What is Cloud Computing and what are its benefits?
Who is using AWS and what are they using it for?
How can I use AWS services to run my workloads?

3. What is Cloud Computing?
A broad and deep platform that helps customers
build sophisticated, scalable applications

4. Why are companies adopting cloud
computing and AWS so quickly?

5. #1: Agility
The primary reason businesses are
moving so quickly to AWS and the cloud

6. Convert CAPEX to OPEX
Lower Total Cost
No Need to Guess Capacity
No Undifferentiated Heavy Lifting
Go Global in Minutes

7. Why does agility matter?

8. Hotels Music Magazines Storage

9. Enterprises Can’t Afford to Be Slow
Old World:
Infrastructure in
weeks

10. A Culture of Innovation: Experiment Often & Fail Without Risk

11. Who is using AWS and what are
they using it for?

12. Startups on AWS
http://aws.amazon.com/solutions/case-studies/

14. 150,000
people are hosted
on any given night

15. Total Number of Guests
January 2013
4 Million
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M

16. June 2014
15 Million
Total Number of Guests
Up by Over 10 Million in One Year
15M
12M
9M
3M
Sep 2008 Mar 2009 Sep 2009 Mar 2010 Sep 2010 Mar 2011 Sep 2011 Mar 2012 Sep 2012 Mar 2013 Sep 2013
Mar 2014 Jun 2014
6M

17. 1,400
1,050
700
350
0
24 48
432
2010 2014
1,300
Total Number of EC2 instances

18. Why AWS?

19. We have a 5 person
operations team.
AWS allows us to devote our resources
and mindshare to the core business.
“
”

20. Enterprises on AWS
http://aws.amazon.com/solutions/case-studies/

21. Sharepoint and SAP SAP
70% reduction in
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Oracle
Reduced dev and test
environment costs

22. #2: New Workloads
Product prototyping
& design
Audience
management &
creative design
Hotel booking
engine
Biological data
research
Global deals
engine
Video streaming
App streaming Firmware
SIM card credit News distribution
upgrades
Mobile musicMobile games
discovery

23. Websites & Digital Transformation

24. Analytics
4 PB Amazon
Redshift data
warehouse
Analytics on 450k
subscribers using
Amazon Redshift
Financial
market
analytics
Improved drug quality
through big data
Ad campaign
effectiveness analysis
platform
Trading history analytics
Financial Simulations
Platform
Large scale
clinical data
analytic platform

25. Mobile
Cloud-connected trucks
Mobile services and
analytics
Web and mobile site Apps for cabin crew staff
App Store Streaming video Mobile services & streaming
Enterprise video creation and
sharing app

26. #3: Supplement Existing Workloads with the Cloud
Analytics
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Equipment
leasing app
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Operational
applications
Export data to AWS for
analytics processing

27. #4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up application
content & data
Integration back to Samsung Data
Existing systems Centers for financial transactions

28. #5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs

29. #6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015

30. #7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is not
one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications migrating
to AWS in 18 months

31. What are AWS’s services and how
do I use them to run my workloads?

32. Enterprise
Applications Virtual Desktops Sharing & Collaboration
Access
Control
Real-time
Streaming Data
Core Services Storage
(Object, Block
and Archival)
Compute
(VMs, Auto-scaling
and Load Balancing)
Databases
(Relational, NoSQL,
Caching)
Mobile Services
Identity
Sync
Mobile
Analytics
Networking
(VPC, DX, DNS)
Usage & Resource
Tracking
CDN
Infrastructure Regions Availability Zones Points of Presence
Monitoring
and Logs
Administration &
Security
Key Storage &
Management
Identity
Management
Service
Catalog
Platform
Services
Deployment & Management
One-click web app
deployment
Dev/ops resource
management
Resource Templates
Push
Notifications
App Services
Queuing &
Notifications
Workflow
App streaming
Transcoding
Email
Search
Analytics
Hadoop
Data
warehouse
Data
Pipelines
Code Deploy
Code Pipeline
Code Commit

33. 11 regions
28 availability zones
51 edge locations
Infrastructure

34. Critical Certifications and Compliance Programs
https://aws.amazon.com/compliance/

35. Comprehensive Security Capabilities, Validated by Experts
PEOPLE & PROCESS
SYSTEM
N E T W O R K
P H Y S I C A L
Familiar security model Customer ecosystem Partner ecosystem Every customer benefits
https://aws.amazon.com/security/

36. Compute
Compute
(EC2 Instances, Auto-scaling and Load Balancing)

37. Broad Set of Compute Instance Types…
GPU
enabled
G2
General
purpose
M3
Memory
optimized
R3
M2 CR1
Storage and IO
optimized
Compute
optimized
C3
C1 CC2
I2
HI1
HS1
M1 CG1

38. New EC2 Instance Type: C4
Compute Optimized
2.9 GHz E5 v3 (Haswell)
Up to 36 vCPUS
EBS-optimized by default, at no extra cost

39. Networking, Security & Access Control
Networking
VPC
Route 53
Direct Connect
Security
IAM
CloudTrail
CloudHSM

40. Storage
Storage
(Object, Block and Archive)

41. Amazon S3
Highly durable and available cloud storage

42. Amazon Glacier
Extremely low-cost cloud archive storage service

43. Amazon EBS
Persistent block level storage volumes for
use with Amazon EC2 instances

44. New EBS Volumes
General Purpose (SSD)
Up to 16TB
10,000 IOPS
Up to 160MBps
Provisioned IOPS (SSD)
Up to 16TB
20,000 IOPS
Up to 320 MBps

45. Databases
Relational
NoSQL
Caching

46. AWS Database Services
Amazon
RDS
Amazon
DynamoDB
Amazon
Elasticache

47. Introducing Amazon Aurora
Commercial-grade Database Engine at Open-source Cost

48. Introducing Amazon Aurora
Commercial-grade Database Engine at Open-source Cost
MySQL compatible
5X better performance than standard MySQL
Available, durable and fault tolerant
Highly scalable and secure
Available through Amazon RDS

49. Analytics
Hadoop
Real-time
Data warehouse
Data workflows

50. App Services
Queuing
Orchestration
App Streaming
Transcoding
Email
Search

51. Deployment & Management
Containers
Dev/ops Tools
Resource Templates
Usage Tracking
Monitoring and Logs

52. Mobile Services
Identity
Sync
Mobile Analytics
Notifications

53. Amazon
Cognito
Amazon
Mobile Analytics
Amazon
Mobile SDK
Hi!
SNS Push
Notifications
AWS Mobile Services

54. Enterprise Applications
Virtual Desktops Collaboration and Sharing

55. Integration with On-premises Resources
Integrated
networking
Integrated
access control
Integrated cloud
backups
Single pane
of glass
# 192.168.1.11
# 192.168.1.10
Microsoft Active
Directory
Custom LDAP
App 1
AWS Storage
Gateway

56. Small, autonomous teams
Roadmap ownership
Decoupled launch schedules
Get Core Functionality in the
Hands of Customers, Quickly
Small, “Two Pizza”
Teams
Operational stability
High scale
Limited initial feature set
Iterate Based on Customer Feedback
Epic
+ = Collaboration

57. Amazon EC2
Amazon EBS
AWS Import
& Export
AWS Identity
& Access
Management
Amazon SNS
Elastic Load
Balancing
Auto Scaling
Amazon VPC
Amazon RDS
Amazon EMR
Amazon
CloudWatch
GovCloud
AWS Direct
Connect
AWS Elastic
Beanstalk
AWS
CloudFormation
Amazon
ElastiCache
Amazon SES
2008 2009 2010 2011
Amazon EC2
Amazon
CloudSearch
Amazon
Dynamo DB
Amazon Glacier
Amazon Redshift
Amazon Route 53
AWS Storage
Gateway
Amazon SWF
Amazon
AppStream
Amazon Elastic
Transcoder
Amazon Kinesis
AWS OpsWorks
Amazon
CloudHSM
Amazon
CloudTrail
AWS Data
Pipeline
Amazon
WorkSpaces
Pace of Innovation at AWS
+24
+48
+61
+82
+159
+280
2012 2013
Since inception AWS has:
• Released 1111 new services and features
• Introduced over 40 major new services
• Announced 46 price reductions
+454
Amazon EC2
Container Service
AWS Lambda
AWS Service
Catalog
AWS Config
AWS CodeDeploy
AWS CodeCommit
AWS CodePipeline
AWS Key
Management Service
Amazon RDS
for Aurora
Amazon Cognito
Amazon Mobile
Analytics
AWS Zocalo
AWS Directory
Service
2014

58. Every New Feature and Service Arrives Ready to Use
On-premises infrastructure
Upgrades are your responsibility
Now available
to all
customers
Upgrades happen automatically

59. AWS PRICING PHILOSOPHY
Reduced Prices Ecosystem
More AWS
Usage
More
Customers
More
Infrastructure
Lower
Infrastructure
Costs
Economies of
Scale
Global Footprint
New Features
New Services
Infrastructure
Innovation
46
PRICE
REDUCTIONS
We pass the savings along to our
customers in the form of low prices
and continuous reductions

60. Innovating in the Cloud

66. INNOVATION IS HARD

67. « If I had asked people what they wanted,
they would have said faster horses. »
– Henry Ford

68. EXPERIMENT
#1 FREQUENTLY

69. « Want to increase innovation?
Lower the cost of failure »
Joi Ito

70. + ELASTIC CAPACITY
+ NO CAPEX
+ PAY AS YOU GO
+ AVAILABLE ON-DEMAND
= NO RISKS
carlosco@amazon.com
@caarlco

71. carlosco@amazon.com
@caarlco
ON-PREMISES
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions Nearly $0

72. 35+
SERVICES

74. AMAZON S3
SIMPLE STORAGE SERVICE

77. SPOTIFY ADDS 20,000 TRACKS/DAY TO ITS CATALOGUE

78. MEASURE, IMPROVE,
#2 AND ITERATE

79. « Failure is simply the opportunity to begin
again, this time more intelligently. »
– Henry Ford

81. TEST ENVIRONMENTS

82. 30,000 REQUESTS / SECOND
1 TB TRAFFIC / DAY
CASE STUDY

83. A / B TESTING

86. carlosco@amazon.com
@caarlco
11.6s
Mean time between
deployments
(weekday)
1,079
Max number of
deployments in a
single hour
10,000
Mean number of
hosts
simultaneously
receiving a
deployment
30,000
Max number of
hosts
simultaneously
receiving a
deployment
DEPLOYMENTS AT
AMAZON.COM

87. DATA-DRIVEN
ARCHITECTURES

88. METRICS @ETSY

89. FOCUS ON
#3 YOUR BUSINESS

90. ANY GIVEN NIGHT, 150,000 PEOPLE ARE HOSTED
1000s OF SERVERS, TBs OF STORAGE
5 PERSON OPERATIONS TEAM

91. INNOVATION IS NOT A GOAL,
IT’S AN ONGOING PROCESS

92. What is the next step and
how do I take it?

93. AWS Free Tier
To help you get started with the AWS Cloud, the
AWS Free Tier allows you to gain hands-on
experience with a broad selection of AWS
products and services.
http://aws.amazon.com/free/

94. AWS Free Tier
To help you get started with the AWS Cloud, the
AWS Free Tier allows you to gain hands-on
experience with a broad selection of AWS
products and services.

95. Design your application for the AWS cloud
For more, visit the AWS Architecture Center : http://aws.amazon.com/architecture/

96. System Integrators on AWS

97. ISVs on AWS

98. AWS Training & Certification
Demonstrate your skills,
knowledge, and expertise
with the AWS platform
aws.amazon.com/certification
Try products, gain new
skills, and get hands-on
practice working with AWS
technologies
aws.amazon.com/training/
self-paced-labs
Skill up and gain confidence
to design, develop, deploy
and manage your
applications on AWS
aws.amazon.com/training

99. FOLLOW US FOR MORE
EVENTS & WEBINARS
Ian Massingham — Technical Evangelist
@IanMmmm
AWS Global News and Service Launches @AWScloud
AWS UK & Ireland News, Events & Webinars @AWS_UKI