The Capital Asset Pricing Model (CAPM), introduced by William F. Sharpe, determines the expected return for risky assets based on their systematic risk. CAPM relies on various assumptions, including rational, risk-averse investors and no transaction costs, to create a framework that enables the pricing of individual securities relative to market risks. However, the model has limitations, such as overly simplistic assumptions about investors' access to information and inadequate explanations of stock return variations.