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Capella Space Week 6 H4D Stanford 2016
1. Capella Space
We are providing low-cost SAR imagery satellite constellation with a high revisit rate.
Payam Banazadeh
Aerospace/Business
Timon Ruban
Machine Learning
Isaac Matthews
Aerospace
Jose Ignacio del Villar
Business
# interviews
this week:
5 users
1 buyers
4 experts
# total
interviews:
70
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2. Experiment #1 - Insurance companies want persistent imagery
Hypothesis
Experiment
Result
Action
Insurance companies will care about persistent imagery
Talked to two former insurance consultants
Property insurance is not very dependent on persistent imagery (an image every few
months might be more than enough). Insurances concerned with disaster relief/damage
assessment do care about immediacy but not persistence
Talking to more insurance experts in the coming weeks
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3. Duh! moment:
Sending the interviewees SAR images have changed the way that interviewers
respond to our project: there is much more enthusiasm!
We’ve been performing interviews on the phone constantly. We have been
struggling in making the interviewees understand what we can offer.
JUST SHOW THEM!
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4. Experiment #2 - Commercial Use-Case: Hedge Funds
Hypothesis
Experiment
Result
Action
Hedge Funds will pay for data extracted from SAR imagery
Chatted with research data analyst at Citadel and lecturers on big data and hedge
funds at Stanford
Companies like Orbital Insight are trying to sell signals (counted cars in store parking
lots) for seven figure numbers => there is interest!
Big problem: you do not know how valuable a signal is BEFOREHAND! HF are less
willing to pay before knowing if the additional data will be helpful
Talk to more research analysts at hedge funds #customer-discovery-rules
Try to identify useful signal that could be extracted from SAR imagery
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5. Experiment #3 - Explore use-case for Law Enforcement Branch of USCG
Hypothesis
Experiment
Result
Action
Persistent satellite imagery can fill a gap in the LE-Branch of the USCG, that is
bigger than the one in Search & Rescue
Talked to chief of the enforcement branch of District 11 and other members of the
USCG
Drug interdiction is a well-defined problem!! Using SAR satellite imagery to detect
ships that try to smuggle drugs across the border could potentially solve a big gap
(having to randomly search for vessels).
Keep up conversations with LE to better understand use-case. Start fleshing out an
MVP.
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12. • Deploy 1 to 3 satellites
and sell the images by
September 2017.
• Finish the deployment
of 40 satellites by
2020.
• Construction of
payload for testing
• Development of image
analysis algorithms
• Construction of
satellite under
required constraints
• Data Analytics
providers (Orbital
Insight, Omni Earth,
etc)
• Sponsors (military and
commercial)
• Satellite structure
providers
• Satellite component
providers
• Orbital
communication
providers
• Satellite launch
providers
• Get a customer in a country in the Equatorial orbit
(Government)
• Get commercial customers interested enough in our tech
• The DHS and other government departments adopt our
technology:
• - USCG: to thwart drug trafficking from Ecuador and Colombia
• Summer ground demonstration: $50k
• First satellite: $6 million (including operations)
• Subsequent satellites: $3 million each
• Final constellation: $150 million total over 3 years
• Funding to perform
payload test during
Summer 2016
• Government advocacy
for our technology:
DHS
• Contacts in the
Equatorial countries’
government agencies.
Beneficiaries
Mission AchievementMission Budget/Costs
Buy-In/Support
Deployment
Value PropositionKey Activities
Key Resources
Commercial
Satellite imagery resellers
Illegal fishing in Indonesia
Oil tankering in Nigeria
Stop pirating at sea in
Somalia
Key Partners
USCG
Law Enforcement DO
Information Watch Officer
USCG
- Stop more boats carrying
drugs from
Ecuador/Colombia
- Reduce the cost of drug
intervention operations
NGA
Provide better intelligence
to other agencies/services
Commercial
Satellite Imagery Resellers:
they can offer better and
more diverse products
Illegal fishing: tracking of
ships that are doing
suspicious activities at sea.
Better law enforcement.
NGA
Intelligence Analysts
Services in the DoD??
SOCOM
Government sector driving
demand (Indonesia, Nigeria,
Ecuador, Colombia)
Coast Guard Deputy
Commandant for
Operations (CG-DCO)
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14. Areas of focus:
Commercial focus:
Image resellers
Patterns of life
Oil/Gas
Mining
Disaster relief
¿Maritime Domain Awareness?
¿City planning?
¿Agriculture?
¿Construction?
DOD focus:
NGA
¿Coast Guard - Maritime Domain
Awareness?
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15. Products
& Services
Run counter-drug
Operations
Catch “bad guys on
boats”
Customer
Jobs
- “The sea is vast”
-Low budget (=> cannot
deploy to many resources)
-Hard to know where to
look/patrol
Gains
Pains
Gain
Creators
Pain
Relievers
-Information on where boats are
in patrol area lets duty officers
deploy assets more
strategically and more
efficiently
-High revisit rate enables duty
officers to see smugglers even
on quick runs (3-5h)
- Stop more boats carrying drugs
from Ecuador/Colombia
- Reduce the cost of drug
intervention operations
Value Proposition Canvas - USCG Law Enforcement DO
-provide locations of
boats without AIS in
desired area (extracted
from SAR images)
-web-based UI
-modern machine
learning/computer vision
techniques can scan many
images for boats and cover
vast areas
-locations of boats without
AIS can queue where to
send patrol vessels/aircrafts
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16. Products
& Services
Deliver geospatial
intelligence to,
warfighters, intelligence
professionals and first
responders
Customer
Jobs
- Insufficient
knowledge (images)
of areas interesting for
DoD services
- Over-tasking of analysts
- Backlog of un-extruded
data
Gains
Pains
Gain
Creators
Pain
Relievers
- Global Coverage
- On-Demand SAR images
made possible by a high
revisit rate
- Data conditioning
alleviates analyst
tasking
- Extrusions may align
with current tagging
practices
-Receive high-resolution imagery
from arbitrary places on-demand
to make it easy to deliver insight
- ???
Value Proposition Canvas - NGA
-radar satellites
-high-resolution
SAR and InSAR
images
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17. Products
& Services
-Efficient exploration and
production and delivery
of fossil fuels
Customer
Jobs
-Temporal and spatial resolution
not sufficient
-high cost while oil is cheap
Gains
Pains
Gain
Creators
Pain
Relievers
-Inform oil production per well
-Predict future surface changes based
on historical data
-Detect oil spills before they become a
huge problem
-Reduce maintenance cost of
tiltmeters
-Reduce manpower needed to
maintain tiltmeters
-Able to provide long term
predictions/analysis
-Precise surface deformation
analysis to estimate well
productivity
-Efficient resource allocation
directly to trouble spots
(oil spills)
Value Proposition Canvas - Commercial - Hedge Fund
Investors, Oil/Mining, Agriculture
-radar satellites
-image analysis
software
-web-based UI
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Editor's Notes
We have reached out to our assigned mentors, sponsors, and military liaisons and are leveraging the connections of this network to provide critical insights to open doors to contacts in the Navy 7th Fleet, and the military at large.
Through our conversations, we have discovered that the US Navy and Coast Guard is interested in employing state of the art imaging platforms for wide area and continuous monitoring, specifically in the Arctic - SAR is a unique technology that affords the Navy and Coast Guard this capability.
We have additionally discovered that the private sector, particularly companies in the Arctic region involved with the commerce, transportation, and exploitation of natural resources, may have an interest in the technology.