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AV Combinator
Original problem statement
In-Q-Tel wants to better understand the current
state of autonomous technology development and
where it will be in five years so that it can be a
conduit of industry expertise to the US Government
and the Defense/Intelligence Community
Current problem statement
In-Q-Tel wants to know which set of recommendations for
regulations, initiatives, test regions, smart infrastructure,
information platforms or services can help accelerate the
development of, and authorization for Level 5 fully
autonomous driving. How might those recommendations be
delivered to the USG (e.g., policy guidelines, proposals,
incentives, future investments)?
Advisor and Mentor Team
Mark Breier, Problem Sponsor (IQT) - LtCol Jason Campbell, Defense Advisor - LtCol Donnie Hasseltine, Defense Advisor
Teresa Briggs, Business Advisor - Mark Rosekind, Chief Safety Innovation Officer @ Zoox
Total interviews
102
Michael Nehmad Richard Sun Julius Niehaus Troy Lawrence
Strategy / Product
(Technology Due Diligence)
Government and
Regulatory Affairs
Strategy / Product
(Technology Due Diligence) R&D Engineer
Jenn Hu
Government
and Regulatory Affairs
Combined 18 years of
experience in mobility
& transportation
Experience from 3
continents
Background in 7
Stanford programs
AV Development is a Hype Cycle Technology
Quick Wins Are Easy But A Complete Solution Is Hard
While AV companies managed to solve many situations fairly quickly, the “edge cases” take
a lot longer to solve
Our Emotional “Hype Cycle” Journey
We followed a similar journey throughout the course
Teammorale
Week 0: Team Formation
“There is magic in every beginning”
Teammorale
Met with Program
Sponsor, In-Q-Tel
Learned more about the
problem statement and IQT’s AV
priorities
Week 0: Team Formation
“There is magic in every beginning”
Teammorale
Met with Program
Sponsor, In-Q-Tel
Interviewed AV
startups, robotics
companies, OEMs,
policymakers
Learned more about the
problem statement and IQT’s AV
priorities
Key takeaway: AV industry’s
relationship with regulation
(frustrating) and defense
(sparse)
Week 0: Team Formation
“There is magic in every beginning”
Teammorale
Met with Program
Sponsor, In-Q-Tel
Conducted team
huddle + discussed
Zoom Norms
Interviewed AV
startups, robotics
companies, OEMs,
policymakers
Learned more about the
problem statement and IQT’s AV
priorities
Key takeaway: AV industry’s
relationship with regulation
(frustrating) and defense
(sparse)
Clarified individual teammate’s
goals for H4D
KEY PARTNERS
1) Full Stack AV Companies
2) Ride Hailing Companies
3) Automakers
4) AV-related Startups
5) US Policy Makers
6) In-Q-Tel
-------------------------------------------
Partners 1, 2, 3, and 4
- They provide: information on
technology readiness and
“answers” to policymaker Q’s
- We provide: connection w/ &
influence over policymakers
Partners 5 and 6
- They Provide: Their time and
Q’s that matter most to them
- We Provide: Easy to digest
answers and tech due diligence
KEY RESOURCES
- MN and JN: Broad rolodex at
nearly every OEM & AV startup
- TL: Engineering know-how
- RS: Deep understanding of
state and local govt policy
- JH: Int’l context & experience
In-Q-Tel: Contacts
VALUE PROPOSITIONS
(Policymakers):
- Pain: not informed enough to
advocate for productive policies
- Pain: time consuming to
understand complex technology
- Pain: AV tech players are
regulatory entrepreneurs and
avoid sharing competitive info
→ Gain: Easy, quick way to
increase knowledge and get Q’s
answered
(AV Players):
- Pain: Slow/destructive policy
making hinders AV deployment
→ Gain: Understand the needs
of policymakers and efficient
comms channel to them
KEY ACTIVITIES
- Discussions with policy makers
to craft AV information template
- Conversations with private
sector players to show
advantage of working with
rather than around government
- 2-sided pipeline development
(mobile app, email digest, tbd…)
MISSION ACHIEVEMENT/IMPACT FACTORS
1) # of active platform users over time
2) Anecdotal evidence from policy makers once(if) successful legislation occurs
3) How long after (if any lag at all) the tech is deemed ready, are US consumers
able to finally take rides at scale
* Ultimately hard to compare to how long legislation would have taken without
platform
Designed by: The H4Di Team Date: Apr 7
2020
Version:1.1
DEPLOYMENT (TBD)
(Ideas Include):
- 2-sided mobile app
- 2-sided website
- Weekly email digest
BUY-IN & SUPPORT
- 2-sided market requires buy-in
from both sides (Policymakers
and AV Players)
- Both need to contribute to
pipeline for value to be accrued
- Our research will seed version
1.0
→ Will be up to both sides to
keep platform up-to-
date/ongoing
MISSION BUDGET/COST
- Costs: Should be very minimal. The most valuable resources we’re leveraging are
time and information. Potentially small supporting server costs ($1,000s)
- Timeline: Develop working base model by end of spring quarter. Project will be
refined as technology matures. Initial focus will be on components, building up to
complete vehicles over time.
BENEFICIARIES
1) US Consumers: The quicker
that the developers and policy
makers can coordinate, the
quicker the public will be able to
take advantage of AV
technology (improved safety,
more free time, less pollution,
etc…)
2) AV Players: The quicker that
supportive US policy is rolled
out, the quicker they can start
reaping the economic rewards
of their development
3) US Defense Department / In-
Q-Tel: Upfront comms with
policymakers & innovators
ensures faster, more effective
application of AV tech to
defense sector
KEY PARTNERS
1) Full Stack AV Companies
2) Ride Hailing Companies
3) Automakers
4) AV-related Startups
5) US Policy Makers
6) In-Q-Tel
-------------------------------------------
Partners 1, 2, 3, and 4
- They provide: information on
technology readiness and
“answers” to policymaker Q’s
- We provide: connection w/ &
influence over policymakers
Partners 5 and 6
- They Provide: Their time and
Q’s that matter most to them
- We Provide: Easy to digest
answers and tech due diligence
KEY RESOURCES
- MN and JN: Broad rolodex at
nearly every OEM & AV startup
- TL: Engineering know-how
- RS: Deep understanding of
state and local govt policy
- JH: Int’l context & experience
In-Q-Tel: Contacts
VALUE PROPOSITIONS
(Policymakers):
- Pain: not informed enough to
advocate for productive policies
- Pain: time consuming to
understand complex technology
- Pain: AV tech players are
regulatory entrepreneurs and
avoid sharing competitive info
→ Gain: Easy, quick way to
increase knowledge and get Q’s
answered
(AV Players):
- Pain: Slow/destructive policy
making hinders AV deployment
→ Gain: Understand the needs
of policymakers and efficient
comms channel to them
KEY ACTIVITIES
- Discussions with policy makers
to craft AV information template
- Conversations with private
sector players to show
advantage of working with
rather than around government
- 2-sided pipeline development
(mobile app, email digest, tbd…)
MISSION ACHIEVEMENT/IMPACT FACTORS
1) # of active platform users over time
2) Anecdotal evidence from policy makers once(if) successful legislation occurs
3) How long after (if any lag at all) the tech is deemed ready, are US consumers
able to finally take rides at scale
* Ultimately hard to compare to how long legislation would have taken without
platform
Designed by: The H4Di Team Date: Apr 7
2020
Version:1.1
DEPLOYMENT (TBD)
(Ideas Include):
- 2-sided mobile app
- 2-sided website
- Weekly email digest
BUY-IN & SUPPORT
- 2-sided market requires buy-in
from both sides (Policymakers
and AV Players)
- Both need to contribute to
pipeline for value to be accrued
- Our research will seed version
1.0
→ Will be up to both sides to
keep platform up-to-
date/ongoing
MISSION BUDGET/COST
- Costs: Should be very minimal. The most valuable resources we’re leveraging are
time and information. Potentially small supporting server costs ($1,000s)
- Timeline: Develop working base model by end of spring quarter. Project will be
refined as technology matures. Initial focus will be on components, building up to
complete vehicles over time.
BENEFICIARIES
1) US Consumers: The quicker
that the developers and policy
makers can coordinate, the
quicker the public will be able to
take advantage of AV
technology (improved safety,
more free time, less pollution,
etc…)
2) AV Players: The quicker that
supportive US policy is rolled
out, the quicker they can start
reaping the economic rewards
of their development
3) US Defense Department / In-
Q-Tel: Upfront comms with
policymakers & innovators
ensures faster, more effective
application of AV tech to
defense sector
MMC Hypothesis #1:
Our core goal was to close the
communication gap between
policymakers and private AV
companies
Week 1: Excitement and Expectation
Our expectations peaked when we received time and insight
from experts above and beyond our expectations
Teammorale
Week 1: Excitement and Expectation
Our expectations peaked when we received time and insight
from experts above and beyond our expectations
Teammorale
Robert Grant, VP of
Government Affairs
Tudor Achim, CTO
Oliver Cameron, CEO
Paul Perrone, CEO
AV testing engineer
Product manager
ADAS
Jonathan Tame,
FMCSA
consultant
Daimler/Mercedes-
Benz Manager
Marc Berman, CA
State Assembly
Member:
Weeks 2-3: Coming Back to Earth
But we also started to realize the breadth of the problem
Teammorale
Weeks 2-3: Coming Back to Earth
In-Q-Tel wanted us to boil the sea, the land, and the air
Original problem statement
In-Q-Tel wants to better understand the current
state of autonomous technology development
and where it will be in five years so that it can
be a conduit of industry expertise to the US
Government and the Defense/Intelligence
Community
How can each layer
of the AV stack be
leveraged for defense
applications?
Land
Air
Sea
Weeks 2-3: Coming Back to Earth
We Preferred to “Stay Grounded” on Land
Current problem statement
In-Q-Tel wants to know which set of recommendations for
regulations, initiatives, test regions, smart infrastructure,
information platforms or services can help accelerate the
development of, and authorization for Level 5 fully
autonomous driving. How might those recommendations be
delivered to the USG (e.g., policy guidelines, proposals,
incentives, future investments)?
Provide
Recommendations to
Accelerate Level 5
Full Autonomous
Driving
Land
Weeks 2-3: Coming Back to Earth
We responded by whiteboarding two targeted tools one
Federal (Report to Congress), one state (State Website)
Autonomous driving L4/L5:
How to supercharge
innovation and safeguard US
leadership
Report to Congress
June 2020
Human Driven Vehicles
1) Miles Drive: ______
2) Crashes/100K miles: ______
3) Occupant Deaths/100K miles:
______
4) External Deaths/100K miles
______
5) Property Damage $/100K
miles: ______
6) Bodily Damage $/100K miles:
Autonomous Vehicles
1) Miles Drive: ______
2) Crashes/100K miles: ______
3) Occupant Deaths/100K miles:
______
4) External Deaths/100K miles
______
5) Property Damage $/100K
miles: ______
6) Bodily Damage $/100K miles:
Updated Daily by the State of Arizona
Trial Days Elapsed: ____
Weeks 2-3: Coming Back to Earth
We responded by whiteboarding two targeted tools one
Federal (Report to Congress), one state (State Website)
Autonomous driving L4/L5:
How to supercharge
innovation and safeguard US
leadership
Report to Congress
June 2020
Human Driven Vehicles
1) Miles Drive: ______
2) Crashes/100K miles: ______
3) Occupant Deaths/100K miles:
______
4) External Deaths/100K miles
______
5) Property Damage $/100K
miles: ______
6) Bodily Damage $/100K miles:
Autonomous Vehicles
1) Miles Drive: ______
2) Crashes/100K miles: ______
3) Occupant Deaths/100K miles:
______
4) External Deaths/100K miles
______
5) Property Damage $/100K
miles: ______
6) Bodily Damage $/100K miles:
Updated Daily by the State of Arizona
Trial Days Elapsed: ____
Tool 2: State
State Based Website
Tool 1: Federal
Report to Congress
Weeks 2-3: Coming Back to Earth
But we were not really happy with yet another report...
Week 4-6: Rapid Ascent
As we started week 4 things improved… dramatically
Teammorale
Week 4-6: Rapid Ascent
We onboarded Dr. Mark Rosekind as a mentor!
Chief Safety Innovation Officer, Zoox
15th Administrator of NHTSA (2014-2016)
Board Member at NTSB (2010-2014)
Stanford Grad and Guest Lecturer
Nobody Better
Legislators need
data on safety to
allow AVs on the
road for testing and
eventually, for
commercialization
AV innovators need
access to real-
world testing
environments to
gather data.
Gathering this data
inherently risks lives
Goal: Break the chicken and egg cycle by formulating proactive safety standards, by identifying effective
measures to gather this data in a safe, and demonstrative manner, and by communicating it effectively
Week 4: Rapid Ascent Part 1
Eureka! PIVOT from regulation to safety
Week 5 & 6: Rapid Ascent Part 2
Evolved into a modular approach to safety
Aggregated Safety
Assessment
VS.
Human vs. AV Driving Test
Supporting Industry
Consortium Safety
Standards (ISO SOTIF, UL
4600)
Traditional Safety Metrics
(Crashes, Injuries,
Fatalities)
Traditional Vehicle Crash
Testing
Anonymized Database of
Best Practices
Anonymized Database of
Safety Metrics
Holy Grail:
De-anonymized
linking of best
practices to
corresponding
safety metrics
Proactive Safety Metrics
KEY PARTNERS
1) AV Companies: Full Stack/Startup
2) Automakers
3) US Policy Makers
4) In-Q-Tel
5) Insurance Companies
6) Safety Advocates
-------------------------------------------
Partners 1 and 2
- They provide: info on tech readiness
and “answers” to policy Q’s
- We provide: Accelerated AV
commercialization timeline
Partners 3 and 4
- They Provide: Their time and Q’s that
matter most to them
- We Provide: Confident, quick, effective,
policy-making
Partners 5 and 6
- They provide: pressing safety
concerns:
- We provide: policy memo for solutions
KEY RESOURCES
- MN and JN: Broad rolodex at
nearly every OEM & AV startup
- TL: Engineering know-how
- RS: Deep understanding of
state and local govt policy
- JH: Int’l context & experience
- In-Q-Tel: Contacts
- MR: Contacts + Expertise
VALUE PROPOSITIONS
(Policymakers):
- Pain: need more data in order
to conduct cost-benefit analysis,
allow AVs on the road for testing
- Pain: Balancing interests of
beneficiaries and saboteurs (eg
trial lawyers, safety advocates)
- Pain: AV tech players are
regulatory entrepreneurs and
avoid sharing competitive info
→ Gain: Accelerate safety and
economic benefits of AVs
(AV Players):
- Pain: Need testing to gather
data for testing (chicken-egg
problem).
→ Gain: Accelerated testing,
followed by commercialization
KEY ACTIVITIES
- Understand pain points in
safety regulation and collection
of data to conduct cost-benefit
analysis on policy side
- Formulate proactive safety
metrics for NHTSA, FMCSA,
Congress, OEM/AV developers
MISSION ACHIEVEMENT/IMPACT FACTORS
1) Leaders in policy, AV industry co-sponsoring/backing policy memo
2) # of beneficiary groups that adopt X# of our modules
3) Convergence vs. divergence on modules over time across groups
4) How long after (if any lag at all) the tech is deemed ready, are US consumers
able to finally take rides at scale
Designed by: The H4Di Team Date: May 26
2020
Version:1.2
DEPLOYMENT
- Industry + Government: Policy
memo outlining full details of
modular safety suite + tracking
website
- Public: Disseminate abstract
through PAVE, AAA, etc
BUY-IN & SUPPORT
- 3-sided market requires buy-in
from all sides (Policymakers,
Organized interests, and AV
Players)
- Modular nature enables all
groups to buy-in earlier than
requiring agreement. Leads to
faster development and roll-out
MISSION BUDGET/COST
- Costs: Should be very minimal. The most valuable resources we’re leveraging are
time and information. Potentially small supporting server costs ($1,000s)
- Timeline: Weeks 2-4) Information gathering and defining the problem. Weeks 5-7)
Ideate on and propose potential MVP solutions to the problems. Week 8) Finalize top-
3 policy suggestions and delivery method. Weeks 9-TBD) Propose/Deliver a way to
enact at least one of our top-3 policy suggestions
BENEFICIARIES
1) Policy-Makers: (Jack
Danielson, Executive Director
NHTSA & Heads of state DMVs,
Bernard Soriano) Identify and
accelerate the most relevant
benefits of AVs to their
constituents
2) Head of Govt Affairs of AV
Companies: The quicker that
supportive US policy is rolled
out, the quicker they can start
reaping the economic rewards
of their development
3) US Consumers (Suburban
parents): The quicker that the
developers and policy makers
can coordinate, the quicker the
public will be able to take
advantage of AV technology
(improved safety, more free
time, less pollution, etc…)
Week 7-9: Enhance and Refine
We started receiving great feedback for our proposed solution
Teammorale
Dr. Mark
Rosekind:
“Nothing like
this exists
today. You guys
are now on the
right path.”
Director of CA
DMV:
“This is
interesting. Flesh
it out more and I’d
like to review it
again in two
weeks.”
VP of Comms &
Advocacy:
“This is unique.
I’d love to see
the final report.
PAVE could
disseminate.”
Aggregated Safety Assessment
Vehicle-related
metrics
Anonymized dataAudit Proactive safety
metrics
Physical
certification
Traditional Vehicle
Crash Testing
Traditional Safety
Metrics (Crashes,
Injuries, Fatalities)
Anonymize
d Database
of Safety
Metrics
Industry Consortium
Safety Standards (ISO
SOTIF, UL 4600)
Internal safety
process certification /
audit
Human vs. AV
Driving Test in critical
scenarios
Real world test drive
Anonymize
d Database
of Best
Practices
Holy Grail:
De-anonymized linking
of best practices to
safety metrics
Proactive safety
metrics (e.g. based
on simulation)
VS.
“Traditional” safety metrics New safety metrics
Week 7-9: Enhance and Refine
We continued to revise our MVP
Week 7-9: Enhance and Refine
But we were not the first to come to this realization
End-to-end safety
framework centered
around a database that
stores driving scenarios
Data center that
neutrally collects AV
data, making it available
to third-parties
UL4600 describes safety
principles and
processes for evaluating
fully autonomous
vehicles
Week 7-9: Enhance and Refine
We also realized there are significant non-market challenges
Consumer Support
Legal Support
Financial Support
Collecting data Using data Supplying data
Collection of safety data from
multiple sources incl. traditional
safety metrics and new sources
1 2 3
Federal level
State level
Preparation, evaluation,
analysis, and processing of
safety data to extract
actionable insights
Communication of safety data
in digestible format to public
and federal and state
regulators
Week 7-9: Enhance and Refine
To overcome these challenges, we needed to refine our value
proposition
Policy
Week 11: The Future
No More Chicken or the Egg
Partners
Parallel Process 3Ps: Policy, Partners, and Product
Federal level
State level
Product
Team AV
Combinator
AV Safety
Systems
LAB
Thank you!
With special thanks to our mentor, advisor, and sponsor team:
Mark Breier, Problem Sponsor (IQT)
LtCol Jason Campbell, Defense Advisor
LtCol Donnie Hasseltine, Defense Advisor
Teresa Briggs, Business Advisor
Mark Rosekind, Chief Safety Innovation Officer @ Zoox

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AV Policy Platform

  • 1. AV Combinator Original problem statement In-Q-Tel wants to better understand the current state of autonomous technology development and where it will be in five years so that it can be a conduit of industry expertise to the US Government and the Defense/Intelligence Community Current problem statement In-Q-Tel wants to know which set of recommendations for regulations, initiatives, test regions, smart infrastructure, information platforms or services can help accelerate the development of, and authorization for Level 5 fully autonomous driving. How might those recommendations be delivered to the USG (e.g., policy guidelines, proposals, incentives, future investments)? Advisor and Mentor Team Mark Breier, Problem Sponsor (IQT) - LtCol Jason Campbell, Defense Advisor - LtCol Donnie Hasseltine, Defense Advisor Teresa Briggs, Business Advisor - Mark Rosekind, Chief Safety Innovation Officer @ Zoox Total interviews 102 Michael Nehmad Richard Sun Julius Niehaus Troy Lawrence Strategy / Product (Technology Due Diligence) Government and Regulatory Affairs Strategy / Product (Technology Due Diligence) R&D Engineer Jenn Hu Government and Regulatory Affairs Combined 18 years of experience in mobility & transportation Experience from 3 continents Background in 7 Stanford programs
  • 2. AV Development is a Hype Cycle Technology Quick Wins Are Easy But A Complete Solution Is Hard While AV companies managed to solve many situations fairly quickly, the “edge cases” take a lot longer to solve
  • 3. Our Emotional “Hype Cycle” Journey We followed a similar journey throughout the course Teammorale
  • 4. Week 0: Team Formation “There is magic in every beginning” Teammorale Met with Program Sponsor, In-Q-Tel Learned more about the problem statement and IQT’s AV priorities
  • 5. Week 0: Team Formation “There is magic in every beginning” Teammorale Met with Program Sponsor, In-Q-Tel Interviewed AV startups, robotics companies, OEMs, policymakers Learned more about the problem statement and IQT’s AV priorities Key takeaway: AV industry’s relationship with regulation (frustrating) and defense (sparse)
  • 6. Week 0: Team Formation “There is magic in every beginning” Teammorale Met with Program Sponsor, In-Q-Tel Conducted team huddle + discussed Zoom Norms Interviewed AV startups, robotics companies, OEMs, policymakers Learned more about the problem statement and IQT’s AV priorities Key takeaway: AV industry’s relationship with regulation (frustrating) and defense (sparse) Clarified individual teammate’s goals for H4D
  • 7. KEY PARTNERS 1) Full Stack AV Companies 2) Ride Hailing Companies 3) Automakers 4) AV-related Startups 5) US Policy Makers 6) In-Q-Tel ------------------------------------------- Partners 1, 2, 3, and 4 - They provide: information on technology readiness and “answers” to policymaker Q’s - We provide: connection w/ & influence over policymakers Partners 5 and 6 - They Provide: Their time and Q’s that matter most to them - We Provide: Easy to digest answers and tech due diligence KEY RESOURCES - MN and JN: Broad rolodex at nearly every OEM & AV startup - TL: Engineering know-how - RS: Deep understanding of state and local govt policy - JH: Int’l context & experience In-Q-Tel: Contacts VALUE PROPOSITIONS (Policymakers): - Pain: not informed enough to advocate for productive policies - Pain: time consuming to understand complex technology - Pain: AV tech players are regulatory entrepreneurs and avoid sharing competitive info → Gain: Easy, quick way to increase knowledge and get Q’s answered (AV Players): - Pain: Slow/destructive policy making hinders AV deployment → Gain: Understand the needs of policymakers and efficient comms channel to them KEY ACTIVITIES - Discussions with policy makers to craft AV information template - Conversations with private sector players to show advantage of working with rather than around government - 2-sided pipeline development (mobile app, email digest, tbd…) MISSION ACHIEVEMENT/IMPACT FACTORS 1) # of active platform users over time 2) Anecdotal evidence from policy makers once(if) successful legislation occurs 3) How long after (if any lag at all) the tech is deemed ready, are US consumers able to finally take rides at scale * Ultimately hard to compare to how long legislation would have taken without platform Designed by: The H4Di Team Date: Apr 7 2020 Version:1.1 DEPLOYMENT (TBD) (Ideas Include): - 2-sided mobile app - 2-sided website - Weekly email digest BUY-IN & SUPPORT - 2-sided market requires buy-in from both sides (Policymakers and AV Players) - Both need to contribute to pipeline for value to be accrued - Our research will seed version 1.0 → Will be up to both sides to keep platform up-to- date/ongoing MISSION BUDGET/COST - Costs: Should be very minimal. The most valuable resources we’re leveraging are time and information. Potentially small supporting server costs ($1,000s) - Timeline: Develop working base model by end of spring quarter. Project will be refined as technology matures. Initial focus will be on components, building up to complete vehicles over time. BENEFICIARIES 1) US Consumers: The quicker that the developers and policy makers can coordinate, the quicker the public will be able to take advantage of AV technology (improved safety, more free time, less pollution, etc…) 2) AV Players: The quicker that supportive US policy is rolled out, the quicker they can start reaping the economic rewards of their development 3) US Defense Department / In- Q-Tel: Upfront comms with policymakers & innovators ensures faster, more effective application of AV tech to defense sector
  • 8. KEY PARTNERS 1) Full Stack AV Companies 2) Ride Hailing Companies 3) Automakers 4) AV-related Startups 5) US Policy Makers 6) In-Q-Tel ------------------------------------------- Partners 1, 2, 3, and 4 - They provide: information on technology readiness and “answers” to policymaker Q’s - We provide: connection w/ & influence over policymakers Partners 5 and 6 - They Provide: Their time and Q’s that matter most to them - We Provide: Easy to digest answers and tech due diligence KEY RESOURCES - MN and JN: Broad rolodex at nearly every OEM & AV startup - TL: Engineering know-how - RS: Deep understanding of state and local govt policy - JH: Int’l context & experience In-Q-Tel: Contacts VALUE PROPOSITIONS (Policymakers): - Pain: not informed enough to advocate for productive policies - Pain: time consuming to understand complex technology - Pain: AV tech players are regulatory entrepreneurs and avoid sharing competitive info → Gain: Easy, quick way to increase knowledge and get Q’s answered (AV Players): - Pain: Slow/destructive policy making hinders AV deployment → Gain: Understand the needs of policymakers and efficient comms channel to them KEY ACTIVITIES - Discussions with policy makers to craft AV information template - Conversations with private sector players to show advantage of working with rather than around government - 2-sided pipeline development (mobile app, email digest, tbd…) MISSION ACHIEVEMENT/IMPACT FACTORS 1) # of active platform users over time 2) Anecdotal evidence from policy makers once(if) successful legislation occurs 3) How long after (if any lag at all) the tech is deemed ready, are US consumers able to finally take rides at scale * Ultimately hard to compare to how long legislation would have taken without platform Designed by: The H4Di Team Date: Apr 7 2020 Version:1.1 DEPLOYMENT (TBD) (Ideas Include): - 2-sided mobile app - 2-sided website - Weekly email digest BUY-IN & SUPPORT - 2-sided market requires buy-in from both sides (Policymakers and AV Players) - Both need to contribute to pipeline for value to be accrued - Our research will seed version 1.0 → Will be up to both sides to keep platform up-to- date/ongoing MISSION BUDGET/COST - Costs: Should be very minimal. The most valuable resources we’re leveraging are time and information. Potentially small supporting server costs ($1,000s) - Timeline: Develop working base model by end of spring quarter. Project will be refined as technology matures. Initial focus will be on components, building up to complete vehicles over time. BENEFICIARIES 1) US Consumers: The quicker that the developers and policy makers can coordinate, the quicker the public will be able to take advantage of AV technology (improved safety, more free time, less pollution, etc…) 2) AV Players: The quicker that supportive US policy is rolled out, the quicker they can start reaping the economic rewards of their development 3) US Defense Department / In- Q-Tel: Upfront comms with policymakers & innovators ensures faster, more effective application of AV tech to defense sector MMC Hypothesis #1: Our core goal was to close the communication gap between policymakers and private AV companies
  • 9. Week 1: Excitement and Expectation Our expectations peaked when we received time and insight from experts above and beyond our expectations Teammorale
  • 10. Week 1: Excitement and Expectation Our expectations peaked when we received time and insight from experts above and beyond our expectations Teammorale Robert Grant, VP of Government Affairs Tudor Achim, CTO Oliver Cameron, CEO Paul Perrone, CEO AV testing engineer Product manager ADAS Jonathan Tame, FMCSA consultant Daimler/Mercedes- Benz Manager Marc Berman, CA State Assembly Member:
  • 11. Weeks 2-3: Coming Back to Earth But we also started to realize the breadth of the problem Teammorale
  • 12. Weeks 2-3: Coming Back to Earth In-Q-Tel wanted us to boil the sea, the land, and the air Original problem statement In-Q-Tel wants to better understand the current state of autonomous technology development and where it will be in five years so that it can be a conduit of industry expertise to the US Government and the Defense/Intelligence Community How can each layer of the AV stack be leveraged for defense applications? Land Air Sea
  • 13. Weeks 2-3: Coming Back to Earth We Preferred to “Stay Grounded” on Land Current problem statement In-Q-Tel wants to know which set of recommendations for regulations, initiatives, test regions, smart infrastructure, information platforms or services can help accelerate the development of, and authorization for Level 5 fully autonomous driving. How might those recommendations be delivered to the USG (e.g., policy guidelines, proposals, incentives, future investments)? Provide Recommendations to Accelerate Level 5 Full Autonomous Driving Land
  • 14. Weeks 2-3: Coming Back to Earth We responded by whiteboarding two targeted tools one Federal (Report to Congress), one state (State Website) Autonomous driving L4/L5: How to supercharge innovation and safeguard US leadership Report to Congress June 2020 Human Driven Vehicles 1) Miles Drive: ______ 2) Crashes/100K miles: ______ 3) Occupant Deaths/100K miles: ______ 4) External Deaths/100K miles ______ 5) Property Damage $/100K miles: ______ 6) Bodily Damage $/100K miles: Autonomous Vehicles 1) Miles Drive: ______ 2) Crashes/100K miles: ______ 3) Occupant Deaths/100K miles: ______ 4) External Deaths/100K miles ______ 5) Property Damage $/100K miles: ______ 6) Bodily Damage $/100K miles: Updated Daily by the State of Arizona Trial Days Elapsed: ____
  • 15. Weeks 2-3: Coming Back to Earth We responded by whiteboarding two targeted tools one Federal (Report to Congress), one state (State Website) Autonomous driving L4/L5: How to supercharge innovation and safeguard US leadership Report to Congress June 2020 Human Driven Vehicles 1) Miles Drive: ______ 2) Crashes/100K miles: ______ 3) Occupant Deaths/100K miles: ______ 4) External Deaths/100K miles ______ 5) Property Damage $/100K miles: ______ 6) Bodily Damage $/100K miles: Autonomous Vehicles 1) Miles Drive: ______ 2) Crashes/100K miles: ______ 3) Occupant Deaths/100K miles: ______ 4) External Deaths/100K miles ______ 5) Property Damage $/100K miles: ______ 6) Bodily Damage $/100K miles: Updated Daily by the State of Arizona Trial Days Elapsed: ____ Tool 2: State State Based Website Tool 1: Federal Report to Congress
  • 16. Weeks 2-3: Coming Back to Earth But we were not really happy with yet another report...
  • 17. Week 4-6: Rapid Ascent As we started week 4 things improved… dramatically Teammorale
  • 18. Week 4-6: Rapid Ascent We onboarded Dr. Mark Rosekind as a mentor! Chief Safety Innovation Officer, Zoox 15th Administrator of NHTSA (2014-2016) Board Member at NTSB (2010-2014) Stanford Grad and Guest Lecturer Nobody Better
  • 19. Legislators need data on safety to allow AVs on the road for testing and eventually, for commercialization AV innovators need access to real- world testing environments to gather data. Gathering this data inherently risks lives Goal: Break the chicken and egg cycle by formulating proactive safety standards, by identifying effective measures to gather this data in a safe, and demonstrative manner, and by communicating it effectively Week 4: Rapid Ascent Part 1 Eureka! PIVOT from regulation to safety
  • 20. Week 5 & 6: Rapid Ascent Part 2 Evolved into a modular approach to safety Aggregated Safety Assessment VS. Human vs. AV Driving Test Supporting Industry Consortium Safety Standards (ISO SOTIF, UL 4600) Traditional Safety Metrics (Crashes, Injuries, Fatalities) Traditional Vehicle Crash Testing Anonymized Database of Best Practices Anonymized Database of Safety Metrics Holy Grail: De-anonymized linking of best practices to corresponding safety metrics Proactive Safety Metrics
  • 21. KEY PARTNERS 1) AV Companies: Full Stack/Startup 2) Automakers 3) US Policy Makers 4) In-Q-Tel 5) Insurance Companies 6) Safety Advocates ------------------------------------------- Partners 1 and 2 - They provide: info on tech readiness and “answers” to policy Q’s - We provide: Accelerated AV commercialization timeline Partners 3 and 4 - They Provide: Their time and Q’s that matter most to them - We Provide: Confident, quick, effective, policy-making Partners 5 and 6 - They provide: pressing safety concerns: - We provide: policy memo for solutions KEY RESOURCES - MN and JN: Broad rolodex at nearly every OEM & AV startup - TL: Engineering know-how - RS: Deep understanding of state and local govt policy - JH: Int’l context & experience - In-Q-Tel: Contacts - MR: Contacts + Expertise VALUE PROPOSITIONS (Policymakers): - Pain: need more data in order to conduct cost-benefit analysis, allow AVs on the road for testing - Pain: Balancing interests of beneficiaries and saboteurs (eg trial lawyers, safety advocates) - Pain: AV tech players are regulatory entrepreneurs and avoid sharing competitive info → Gain: Accelerate safety and economic benefits of AVs (AV Players): - Pain: Need testing to gather data for testing (chicken-egg problem). → Gain: Accelerated testing, followed by commercialization KEY ACTIVITIES - Understand pain points in safety regulation and collection of data to conduct cost-benefit analysis on policy side - Formulate proactive safety metrics for NHTSA, FMCSA, Congress, OEM/AV developers MISSION ACHIEVEMENT/IMPACT FACTORS 1) Leaders in policy, AV industry co-sponsoring/backing policy memo 2) # of beneficiary groups that adopt X# of our modules 3) Convergence vs. divergence on modules over time across groups 4) How long after (if any lag at all) the tech is deemed ready, are US consumers able to finally take rides at scale Designed by: The H4Di Team Date: May 26 2020 Version:1.2 DEPLOYMENT - Industry + Government: Policy memo outlining full details of modular safety suite + tracking website - Public: Disseminate abstract through PAVE, AAA, etc BUY-IN & SUPPORT - 3-sided market requires buy-in from all sides (Policymakers, Organized interests, and AV Players) - Modular nature enables all groups to buy-in earlier than requiring agreement. Leads to faster development and roll-out MISSION BUDGET/COST - Costs: Should be very minimal. The most valuable resources we’re leveraging are time and information. Potentially small supporting server costs ($1,000s) - Timeline: Weeks 2-4) Information gathering and defining the problem. Weeks 5-7) Ideate on and propose potential MVP solutions to the problems. Week 8) Finalize top- 3 policy suggestions and delivery method. Weeks 9-TBD) Propose/Deliver a way to enact at least one of our top-3 policy suggestions BENEFICIARIES 1) Policy-Makers: (Jack Danielson, Executive Director NHTSA & Heads of state DMVs, Bernard Soriano) Identify and accelerate the most relevant benefits of AVs to their constituents 2) Head of Govt Affairs of AV Companies: The quicker that supportive US policy is rolled out, the quicker they can start reaping the economic rewards of their development 3) US Consumers (Suburban parents): The quicker that the developers and policy makers can coordinate, the quicker the public will be able to take advantage of AV technology (improved safety, more free time, less pollution, etc…)
  • 22. Week 7-9: Enhance and Refine We started receiving great feedback for our proposed solution Teammorale Dr. Mark Rosekind: “Nothing like this exists today. You guys are now on the right path.” Director of CA DMV: “This is interesting. Flesh it out more and I’d like to review it again in two weeks.” VP of Comms & Advocacy: “This is unique. I’d love to see the final report. PAVE could disseminate.”
  • 23. Aggregated Safety Assessment Vehicle-related metrics Anonymized dataAudit Proactive safety metrics Physical certification Traditional Vehicle Crash Testing Traditional Safety Metrics (Crashes, Injuries, Fatalities) Anonymize d Database of Safety Metrics Industry Consortium Safety Standards (ISO SOTIF, UL 4600) Internal safety process certification / audit Human vs. AV Driving Test in critical scenarios Real world test drive Anonymize d Database of Best Practices Holy Grail: De-anonymized linking of best practices to safety metrics Proactive safety metrics (e.g. based on simulation) VS. “Traditional” safety metrics New safety metrics Week 7-9: Enhance and Refine We continued to revise our MVP
  • 24. Week 7-9: Enhance and Refine But we were not the first to come to this realization End-to-end safety framework centered around a database that stores driving scenarios Data center that neutrally collects AV data, making it available to third-parties UL4600 describes safety principles and processes for evaluating fully autonomous vehicles
  • 25. Week 7-9: Enhance and Refine We also realized there are significant non-market challenges Consumer Support Legal Support Financial Support
  • 26. Collecting data Using data Supplying data Collection of safety data from multiple sources incl. traditional safety metrics and new sources 1 2 3 Federal level State level Preparation, evaluation, analysis, and processing of safety data to extract actionable insights Communication of safety data in digestible format to public and federal and state regulators Week 7-9: Enhance and Refine To overcome these challenges, we needed to refine our value proposition
  • 27. Policy Week 11: The Future No More Chicken or the Egg Partners Parallel Process 3Ps: Policy, Partners, and Product Federal level State level Product Team AV Combinator AV Safety Systems LAB
  • 28. Thank you! With special thanks to our mentor, advisor, and sponsor team: Mark Breier, Problem Sponsor (IQT) LtCol Jason Campbell, Defense Advisor LtCol Donnie Hasseltine, Defense Advisor Teresa Briggs, Business Advisor Mark Rosekind, Chief Safety Innovation Officer @ Zoox

Editor's Notes

  1. Source: gartner.com/SmarterWithGartner © 2019 Gartner, Inc. and/or its affiliates. All rights reserved.
  2. This is our very first Mission Model Canvas.
  3. This is our very first MMC. It was focused on resolving our first, unresearched hypothesis that “The reason no effective policymaking is occurring is that there’s a lack of functional communication between policymakers and innovators”. We imagined a potential database that could connect both sides with relevant info from the other party
  4. Add a couple impressive names of who we met with and why that led us to getting excited The first weeks were about meeting with a wide variety of AV beneficiaries including tech experts, government affairs efforts, and regulators so we could better understand the full scope of our problem and hear personal, not company-mandated opinions. For a team that loves the industry, it was truly fascinating work.
  5. Add a couple impressive names of who we met with and why that led us to getting excited The first weeks were about meeting with a wide variety of AV beneficiaries including tech experts, government affairs efforts, and regulators so we could better understand the full scope of our problem and hear personal, not company-mandated opinions. For a team that loves the industry, it was truly fascinating work.
  6. That excitement, however, was balanced by the reality of the situation. The problem is broad and complex. People have been working on this problem for more than 10 years. What would we achieve in a 10 week class?
  7. Our challenge was compounded by the fact that our sponsor In-Q-Tel, wanted to parse the problem for Land, Air, and Sea. Each one of these tech stacks could be a massive problem on their own.
  8. By calling In-Q-Tel - who I will add were an extremely supportive sponsor - we were able to stay grounded and focus purely on Level 5 Autonomous Driving.
  9. That focus meant that we could deliver two targeted tools. One Federal, and One State.
  10. Our Federal solution was a report to Congress briefing Members on the opportunities and threats of autonomous driving Our State based tool was designed to give state policymakers the opportunity to evaluate the null hypothesis - how many lives an AV would save
  11. At best - our project would be an interesting theoretical thought exercise. At worst, we would waste folks’ times. We wanted to make our output to be more than just a report.
  12. We made a wishlist of external subject-matter expert advisers. There was only one name. Dr. Mark Rosekind. The teaching team generously connected us to Mark. When Dr. Rosekind sat in on our three hour first session of H4D we soon realized he was extremely committed toour team. When he wore a Stanford sweatshirt on our first few calls we realized how much he loved Stanford. He’s been a terrific mentor and adviser to our team, and we can’t thank him enough for his involvement
  13. Greenfield opportunity in safety “innovation” → apples to apples driving test was the next idea (week 5 new slide) - week 6 = modular safety suite
  14. SAE Levels or NHTSA 5 star crash test rating
  15. This is week 6, show all the differences from week 0
  16. Encouraged by MR, and Teaching team that there might be a legitimate business opportunity to be pursued (safety audit/certification) 3rd Party Safety Certification Company: x 442 AV companies and growing x 50 states x Countless product iterations + vehicles
  17. Figured out how to build it: policy memo, website wireframe, teaser video, abstract