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Aqualink Week 6 H4D Stanford 2016

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agile, bmnt, business model, corporate innovation, customer development,dod,nsa, diux, h4d, hacking for defense, lean, lean launchpad, lean startup, stanford, steve blank

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Aqualink Week 6 H4D Stanford 2016

  1. AquaLink Navy divers perform challenging tasks under challenging conditions, and having the right equipment can be a tremendous capability multiplier. How might we improve the operational effectiveness of our nation’s divers? AquaLink is an ecosystem of devices that provides added situational awareness to divers and their supporting elements to aid mission success. TEAM Dave Ahern: International Policy/Defense Acquisition Hong En Chew: Hardware Engineering Rachel Olney: Product Design Samir Patel: Mechatronics/Finance SPONSOR Jordan Spector & U.S. Navy Special Warfare Group 3 U.S. Special Operations Command AquaLink This Week Previously Total Users 5 24 29 Buyers 1 7 8 Experts 0 19 19 Interview Breakdown
  2. Customer Discovery Hypotheses Results Actions Deployed divers want a method of finding the SDV that is more accurate than the current pinger method Interviews with the leaders of three SDVT-1 platoons, presentation of MVP 1 #3: The current pinger method is not very accurate but it is a workable solution, improving it would be great but not an urgent need Removed from problem statement/value proposition The SDV needs a mechanism of obtaining its position and/or communicating without having to go near the surface Interviews with the leaders of three SDVT-1 platoons, presentation of MVP 2 #1: This is the highest priority problem as it directly affects situational awareness during the mission, possibly also the lowest hanging fruit Consolidated problem definition and made this the central value proposition Mission planning would be aided by a device that collects diver position data which can be downloaded and visualized for post-dive analysis Interviews with the leaders of three SDVT-1 platoons, presentation of MVP 3 #2: This is a currently non- existent capability which would greatly aid situational awareness, but generates less excitement than #1 Removed from problem statement/value proposition Experiments
  3. Awareness Interest Consideration Purchase Un-Bundle Up-Sell Cross-Sell Referrals Keep Get Keep Grow
  4. Awareness Interest Consideration Purchase Un-Bundle Up-Sell Cross-Sell Referrals Keep Get Keep Grow Beneficiary initiates contact (Neptune Spark via H4D) Beneficiary works with AquaLink to identify problems through interviews “We have a problem with underwater location… hey there are these Stanford students that will be working on it!”
  5. Awareness Interest Consideration Purchase Un-Bundle Up-Sell Cross-Sell Referrals Keep Get Keep Grow Beneficiary resonates with AquaLink’s formulation of the problem and proposed solution “Hmm this is precisely the problem that we want to solve, and this solutions sounds like it could work...”
  6. Awareness Interest Consideration Purchase Un-Bundle Up-Sell Cross-Sell Referrals Keep Get Keep Grow Beneficiary decides that AquaLink’s prototype seems promising “This prototype I just tried works great, I’ll ask for one of them the next time we get to request new gear...”
  7. Awareness Interest Consideration Purchase Un-Bundle Up-Sell Cross-Sell Referrals Keep Get Keep Grow Generate Operational Deficiency Report (SDVT-1 -> NSWG-3 -> NSW) Generate Capability Development Document (N8) Device development (J4 -> S&T/PEO-M/PEO-SW) Device testing (N8 -> NAVSEA -> NSWG-3 -> SDVT-1) Generate Capabilities Requirements Document (J8-R) Approve purchase and provide funding (N4)
  8. Awareness Interest Consideration Purchase Un-Bundle Up-Sell Cross-Sell Referrals Keep Get Keep Grow AquaLink to provide: ● Regular customer check-ins ● Repairs and resupply ● Redesigns to correct issues that arise
  9. Awareness Interest Consideration Purchase Un-Bundle Up-Sell Cross-Sell Referrals Keep Get Keep Grow Allow for customization of systems
  10. Awareness Interest Consideration Purchase Un-Bundle Up-Sell Cross-Sell Referrals Keep Get Keep Grow Provide upgrades to more advanced systems
  11. Awareness Interest Consideration Purchase Un-Bundle Up-Sell Cross-Sell Referrals Keep Get Keep Grow Expand to other dive units within NSW then SOCOM and other DoD
  12. Mission Model Canvas Who: SDV/SEAL Divers How: Commodore of NSWG-3 approves if long-term/external funding is not needed, otherwise Commander of NSW needs to approve KEY PARTNERS KEY ACTIVITIES KEY RESOURCES VALUE PROPOSITION BUY-IN / SUPPORT DEPLOYMENT BENEFICIARIES MISSION BUDGET MISSION ACHIEVEMENT FACTORS - Problem sponsors: Navy Special Warfare Group 3 (NSWG-3), U.S. Special Operations Command (SOCOM) - Commercial partners: mil- spec dive equipment manufacturers In order of priority: 1) Provide location to the SDV 2) Provide comms between the SDV and C2 node 3) Provide similar location + comms capability to dive pairs - Defence procurement expertise: course staff, sponsors, DIUX, liaisons - User expertise: military divers, commercial/scientific divers - Hardware/software prototyping costs (RDT&E from SOCOM) - Purchase of existing products on the market for evaluation (NSWG-3 or NAVSOC N-8). 1. Feasibility: At the end of the quarter, SDVT-1/NSWG-3 decide that our proposal merits further development and initiates their internal processes for funding/pilot testing/field deployment i.e. creating the ODR 2. Performance: Our prototype should demonstrate that all critical features can be integrated within given size/weight/cost specs 3. User satisfaction: Seamless integration into current SOP, increased situational awareness FOLLOW THE PROCESS: ● SDVT-1/NSWG-3/NSW CDR create ODR ● N8 drafts CDD ● J4 will select office to lead the charge ● N8/Ops field test, third- party labs certify ● J8 creates official requirements ● N4 approves funding End Users (Divers): LT Scott Terry, SDVT-1 LT Derick Shima, SDVT-1 Other SEALs Influencers LT Jordan Spector, SDVT-1 Master Diver, SDVT-1 Decision Makers CAPT Travis Schweizer, NSWG- 3 REAR ADM Brian Losey, NSW Provide greater situational awareness for SDVT-1 with a mechanism for the SDV to obtain absolute location and comms while staying underwater and minimizing exposure. Option 1: Provide a more accurate mechanism for divers to locate the SDV and/or locate deployed objects more efficiently and reduce lost time Option 2: Record diver location history and make it available for post-dive analytics to aid intelligence generation
  13. AquaLink Value Proposition SDVT-1 Diver Value Proposition Canvas A device that enables the SDV/dive pairs to: 1. Obtain absolute location 2. Obtain comms link 3. Locate objects or the SDV Enhanced situational awareness of location of self and others on-demand with minimal exposure Find the SDV or an object more quickly and with more accurate tools Time spent lost Difficulty of finding objects or the SDV underwater in poor visibility Avoidable incomplete missions due to lack of a convenient comms channel for C2 node to update SDV/divers and adapt plan of action on the fly Complete assigned mission within time constraints An easily accessible GPS fix An easily accessible satcom network between dive pairs, SDV, and C2 node A small form factor, easily deployable and retrievable buoy with GPS and satcom capability A set of beacons that will allow divers to hone in on something.
  14. MVP: Position Communication Data Out: Position & ID Data In: Positions & IDs
  15. Questions
  16. DEPLOYMENT FLOWCHART NSW N4 N8 S&T PEO-M PEO-SW J8-R J4 N8 NSWG-3 SDVT-1 SDVT-1 NSWG-3 Generate Operational Deficiency Report (ODR) N8: Preliminary Test DoD Lab: Lab Test *NAVSEA for Diving SDVT-1: Field Test S&T: Nothing Exists → Develop PEO-M/SW: Tech Exists → Modify or Fund Development Generate Capability Development Document (CDD) Generate Capability Requirements Document Approve and Provide Funding for Necessary Technology DoD Lab
  17. Organizational Structure NSWG 3NSWG 1/2 NSWG 4 NSWG 10 DEVGRU NSWC NSW SOCOM US Navy Staff Staff S&TL J8 HPRC N8 NEDU UHPI SDVT-1 Troop N1 N2 N3 N4 N8 J6 NAVSEAN1-6N1-6N1-6N1/2/3/4/6 J4 OT&E J4J4J1/2/3 N6 PEO-M
  18. Tech Overview Type Company Equipment Distance Lifetime Pros Cons Comms Ocean Technology Systems http://ots.mwrc.net/en/pr oduct.php?product_id= 45648 100m-1000m 4-8 hours ? ? Comms Ocean Technology Systems http://ots.mwrc.net/en/pr oduct.php?product_id= 45663 200m-3000m 6-8 hours ? ? Combined Nautilus http://www.nautiluslifelin e.com/nautilus_lifeline 2-6 mi/34 mi uhf 24 hours Stores waypoints ? Comms Casio http://logosease.yamag ata-casio.co.jp/en/ Not Listed Not Listed Bone conduction 55m max/2-way Combined UDI-UTC http://www.utc- digital.com/ <= 500m 8 hrs Pre-formatted Messages No audio Comms Ocean Reef http://www.oceanreefgr oup.com/pdf/docs/doc_ comm_system_specs.p df <= 500m 25 hrs ? ? Location Desert Star Systems http://desertstar.com/div er-technology/ 4000ft 6hrs Point-and-shoot to transmitter Not Covert? Location Navimate http://www.navimate.co m/ 100 yds Not Listed Provides location data underwater Requires pinger on boat

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