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Skynet Week 8 H4D Stanford 2016

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Stanford University
Stanford University

agile, bmnt, business model, corporate innovation, customer development,dod,nsa, diux, h4d, hacking for defense, lean, lean launchpad, lean startup, stanford, steve blank

Education
1 of 24
Skynet Sam Gussman (creative generalist), Alvin Goh (hacker), Olga Musayev (project development), Kevin Mott (project manager) Liaisons/Mentors: Steve Behmer, Ryan Blake, Wayne Chen # Interviewed this week: 10 1 User,1 Experts, 2 Engineers, 6 Business Leaders # interviewed total: 80 Developing autonomous drones for situational awareness. Helping prevent battlefield fatalities by pinpointing friendly and enemy positions.
Customer Discovery Hypotheses Results Actions MotionDSP, Kespry, and OceanIT could be potential partners Interviews Partially validated. Each of these companies solves some problems that we have. They are all willing to partner with us to a certain extent (at least for the class). However, they all have different business models that make long-term partnership questionable. Furthermore, we would learn less if we rely on partners. Try to replicate what the companies do before partnering to make sure we can’t do it ourselves. Possibly work with companies on the demo for SOCOM, even if long-term development remains in-house. Computing power on a phone or tablet is sufficient for high-level computer vision. Interviews, research Invalidated. Our ideas for reducing the computing load, such as only analyzing a frame every five seconds, have significant downsides. Investigate Movidius and other companies that allow intensive computing on drones. DARPA is a potential partner for geolocation, ATAK Interview, research Partly Invalidated. Users don’t seem to prioritize their “wish list.” Their geolocation work is not fully developed, and we’ve uncovered other partners for getting it done. Keep talking. Keep sharing code on ATAK. Promise less. Experiments
Brainstorming- Activities from Use Cases
Versions 0.01 , 0.1, 1.0, 2.0, and beyond
Activities
Partners and Benefits Computer Vision Expert: One of the following: - Motion DSP - Movidius - Stanford Computer Vision Lab - Independent Contractor One of the following: - JL (independent engineer) - DARPA Activities Resources Partners People Recognition Geolocation of person ATAK Integration Easy UI/UX Pre-plan Routes Autonomous Flight Web Servers / Dataset Tagging, Training Data, Algorithm / Model Camera Metadata (DJI API), Drone Location data ATAK Source Code, ATAK Testing User Feedback Litchi, Open Source Navigation Code, Drones Trained Deep Learning Model, Drones ATAK Team - R.K. - M.F. - DARPA SOCOM Operators Litchi (?) Open source drone software community Kespry, DJI
Activities+Resources Physical Resources: Drones-- COT or Partner drones; ATAK setup Financial resources: S&T Funding, SBIR Funding, other contracts; Corporate partners Human Resources: Hire, contract, or recruit computer vision expert; Find mentors in Stanford CV Lab Intellectual Property: Trade secret on algorithms and training data; copyright on software code; TM on name. Potential patent depending on R-CNN tech Technological Resources: Computer Vision: Trained Algorithms, Data, Computing Power ATAK Integration: ATAK source code, ATAK setup Drones: COT drones, human expertise to hack them, IR sensors, OR partner drone company Develop Software: Computer Vision to recognize people, cars, animals -Geolocation of person on a map Integrate with Existing DoD Tech: Develop plug-in for ATAK; run software on other DoD sensors and feeds Hack Drones: Either hack COT drones ourselves or partner with a company that can provide them Sell to SOCOM: Use S&T or SBIR process
Mission Model Canvas -Software development computer vision on drone feeds -People recognition -Geolocation of person populated on map -Integration with existing DoD tech -Autonomous drone hacking-not manufacturing - Hack COT drone like DJI - Partner with drone maker - Become sensor neutral Funding from DoD - SOCOM - S&T and acquisition PMs - Contracting PMs - DARPA Computer Vision - Amazon--AWS - Movidius -MotionDSP, OceanIT -Stanford CV Lab -Independent computer vision experts/contractors? ATAK Integration - ATAK Programmers - DARPA - “JL” for geolocation Autonomous Drones -DJI -Kespry - Programmable drone manufacturers (eg: Solo) - Increase situational awareness through computer vision, recognition of people and objects - Provide low-cost method of reconnaissance -Easy UI and use through integration w/ ATAK - New contracts and revenue streams through the DoD - New use cases for product - Reputation and awareness -Added value to current program/technology - Low-cost detection of movement and people at border - Increase ability to respond to sensors - Fulfill S&T Topic of Interest requirements - Establish and meet Key Performance Parameters (KPPs) - Discover what’s possible under SBIR OSD-162-003X - Achieve 80% accuracy rate on detecting people, with few false positives - Find long-term customers in DoD - Fulfill the DARPA wish list of technical features - Fulfill BAA-16-31 requirements - Improved identification and tracking of suspected illegal border crossers. Get awareness w/ demo days, technical experiment. conferences, etc. -S&T UAV Topic of Area-- submit white paper -SBIR Phase 1 Grant “How to” youtube videos, customer support -Commercial partnership -Exchange expertise and collaborate Computer Vision - Computer Vision expert: over $100 per hour -MotionDSP- free - Data- ?? ATAK- free Drones- $1k and up Other- costs of maintenance, updates, and training -Demonstrate utility + low- cost- gain support from senior personnel -Show opportunities for new revenue streams -Add utility to current program of record to increase adoption -Start a company or get acquired by another company Beneficiaries Mission AchievementMission Budget/Costs Buy-In/Support Deployment Value PropositionKey Activities Key Resources Key Partners Funding/Money Computer Vision -Computing power -Algorithms -Training data: blimp or drone footage ATAK Integration -ATAK source code -DJI SDK or open-source Autonomous Drone __= New SOCOM - Tactical operators - SOF (SF, Ranger, SEALS, MARSOC/Recon, drone operators) - SOCOM PMs- Small UAV S&T PM, Acquisition PM, Kespry, OceanIT, motionDSP, Stanford CV lab, drone manufacturers DARPA Tactical Technology Office- Persistent Air Support Project ATAK Program Manager DHS Border Patrol Skynet
Potential Late-Stage Features V2.0 V3.0 Encryption Swarm Auto-Docking Classification utilizing motion tracking Facial Recognition Weapon Recognition Inter-drone Communication Classification utilizing age heuristics Size classification Augmented Reality Radio Retrans Operating Range Reduce Bulk Scale to other platforms Ruggedize Drone Battery Life 1hr Thermal Crossover Detection Indoor Navigation Mil Reticle Self determine routes Unplug from ATAK Force Protection Mode SAR Mode Motion Tracking Laser Range Finder Reduced noise Computer Vision Machine Learning IR Computer Vision Operating Mode Networking / Comm. Hardware / Engineer Systems Integration General Programming
MVP UI
SkyNet: Value Proposition Canvas - Image recognition software applied on video feed - Aerial perspective - Hi-def camera - Flexible deployment Monitor the border and respond to emergencies, aliens and complaints Customer Jobs - border area is too large, unable to ensure full coverage - Impossible to look at the whole border 24/7 - Limited aerial assets Border Patrol Gains Pains Gain Creators Pain Relievers - Survey more area without needing more men - Increased awareness when entering situations - utilize low-cost drone swarm to increase border coverage - distributed autonomous drones ensure high refresh rate across the whole border Products & Services Drone with visual recognition software
SkyNet: Value Proposition Canvas - Knowing the locations of friends/enemies/civilians - Reduced ambiguity - autonomous assessment of aerial perspectives and video feed Customer Jobs Shoot bad guys without getting shot - Cognitive overload from existing tools -Manpower losses - Hassle of systems not communicating SOF Elements (combat) Gains Pains Gain Creators Pain Relievers -Increased situational awareness on the battlefield - Reconnaissance of inaccessible places - Integrate with current systems that soldiers are familiar with - Frees up another soldier Products & Services Situationally aware drone with visual interface
SkyNet: Value Proposition Canvas - Automatic patrol - Facial Recognition of people identified in vicinity - Automatic threat detection to flag security threats Customer Jobs Force protection Day-to-day security patrols are manpower intensive Difficult to be always aware of surroundings SOF Elements (non-combat) Gains Pains Gain Creators Pain Relievers - Reliable 24/7 Security Awareness - Knowing who lives around you, and who doesn’t - Ability to respond quickly to threats - Swarms of drones can replace patrol units -24/7 situation awareness of surroundings Products & Services Situationally aware autonomous drones
SkyNet: Value Proposition Canvas - Access into SOCOM acquisitions - building company’s presence in military Customer Jobs Make more money Build customer relationships - Difficult to get large contracts, technology still maturing, only have limited consumer market share Commercial Partners Gains Pains Gain Creators Pain Relievers -New revenue stream -Potential long term partnership - Contracts with military, willing and eager to adopt new technology (early adopters) even if tech is not fully matured Products & Services Partnership / contract
SkyNet: Value Proposition Canvas - Integrating drone camera feed enhanced with image recognition - augmenting ATAK interface with image processing Customer Jobs Manage ATAK System under cost - Proprietary technology that does not talk to other tech - low adoption rate, ‘fancy new toy’ that’s not used much ATAK Project Manager Gains Pains Gain Creators Pain Relievers -Increased value to ATAK program - Easy integration with ATAK - Promote culture of open- source - improving receptiveness to ATAK Products & Services Autonomous drone with live video feed integrated with ATAK
SkyNet: Value Proposition Canvas -Image recognition software first of its kind in the military - tool could potentially be applied across platforms (as a software plugin) Customer Jobs Manage Programs Fill gaps - Tech is new and recognition of potential enemy may trigger blowback - new technology always too expensive, sometimes they don’t get used after purchasing SOCOM Small UAS PM Gains Pains Gain Creators Pain Relievers - Provides new tool that existing programs don’t provide - Potential to scale -Retain man-in-the-loop, test software during training stateside and slowly scale to overseas. - Maintain low costs by utilizing COTS, consistently engage user feedback at all stages of development. Products & Services COTS Drone with visual recognition software
Appendix
LRC1 (present - end of class)
LRC2 (JUL-SEP)
LRC3 (OCT-DEC)
Mission Achievement Organization Beneficiary Mission Achievement SOCOM Tactical operators Increase awareness of surroundings with minimal operator input. PMs Get the right equipment to troops at a reasonable cost. DARPA ATAK PM Get ATAK utilized in multiple military organizations, create a plugin ecosystem to add value over time TAK sUAS plugin team Fully implemented plugin features DHS Border Patrol Improved identification and tracking of suspected illegal border crossers. Potential commercial partners Kespry/OceanIT/motionDSP Decreased R&D Costs, new revenue streams, relationships with US Government customers. Improvements to existing technology Skynet Team Skynet (Us) Awarded SBIR phase 1 & 2 OR Transition to S&T acquisition process (via SOCOM) or corporate partnership
Get/Keep/Grow Diagram Awareness S&TorSBIR acquisition Joint Programof Record Up-sell Unbundling Adoptionby otherAgencies Keep Customers
Get / Keep / Grow – Border Patrol (SWAG) Get Strategy: Ethos, Excitement Tactics: Utilize preexisting SOCOM contracts to build ethos, Demo / industry day, quarterly exercises Keep Strategy: Become program of record, training and support Tactics: Take steps to become program of record, maintenance program & warranty, quality customer support, youtube training videos “How to do X in 5 mins” Grow Strategy: Get adopted by other agencies, upsell, develop dual use Tactics: Unbundle from ATAK, develop new interfaces (AR), upgrade to object classification, partner w/ traditional vendors and manufacturers, become joint program of record, work with CTTO, RTTO and other agencies,
Get / Keep / Grow – SOCOM Get Strategy: Awareness, Excitement, Pressure on Management, Acquisition through S&T or SBIR process Tactics: Demo days, industry days, company nights, technical experimentation events, yearly conference, quarterly exercises, cold calling, referrals by network, hackathons, focus on Tier 1 Units (e.g. JSOC) and echelon 1 PMs - Both operators and PMs Keep Strategy: training, support, iterate. Support phone number, support email, Field Service Representative Tactics: Maintenance program & warranty, quality customer support, youtube training videos “How to do X in 5 mins” Grow Strategy: Get adopted by other agencies, upsell, develop dual use Tactics: Unbundle from ATAK, develop new interfaces (AR), upgrade to object classification, partner w/ traditional vendors and manufacturers, become joint program of record, work with CTTO, RTTO and other agencies.

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Skynet Week 8 H4D Stanford 2016

  • 1. Skynet Sam Gussman (creative generalist), Alvin Goh (hacker), Olga Musayev (project development), Kevin Mott (project manager) Liaisons/Mentors: Steve Behmer, Ryan Blake, Wayne Chen # Interviewed this week: 10 1 User,1 Experts, 2 Engineers, 6 Business Leaders # interviewed total: 80 Developing autonomous drones for situational awareness. Helping prevent battlefield fatalities by pinpointing friendly and enemy positions.
  • 2. Customer Discovery Hypotheses Results Actions MotionDSP, Kespry, and OceanIT could be potential partners Interviews Partially validated. Each of these companies solves some problems that we have. They are all willing to partner with us to a certain extent (at least for the class). However, they all have different business models that make long-term partnership questionable. Furthermore, we would learn less if we rely on partners. Try to replicate what the companies do before partnering to make sure we can’t do it ourselves. Possibly work with companies on the demo for SOCOM, even if long-term development remains in-house. Computing power on a phone or tablet is sufficient for high-level computer vision. Interviews, research Invalidated. Our ideas for reducing the computing load, such as only analyzing a frame every five seconds, have significant downsides. Investigate Movidius and other companies that allow intensive computing on drones. DARPA is a potential partner for geolocation, ATAK Interview, research Partly Invalidated. Users don’t seem to prioritize their “wish list.” Their geolocation work is not fully developed, and we’ve uncovered other partners for getting it done. Keep talking. Keep sharing code on ATAK. Promise less. Experiments
  • 4. Versions 0.01 , 0.1, 1.0, 2.0, and beyond
  • 6. Partners and Benefits Computer Vision Expert: One of the following: - Motion DSP - Movidius - Stanford Computer Vision Lab - Independent Contractor One of the following: - JL (independent engineer) - DARPA Activities Resources Partners People Recognition Geolocation of person ATAK Integration Easy UI/UX Pre-plan Routes Autonomous Flight Web Servers / Dataset Tagging, Training Data, Algorithm / Model Camera Metadata (DJI API), Drone Location data ATAK Source Code, ATAK Testing User Feedback Litchi, Open Source Navigation Code, Drones Trained Deep Learning Model, Drones ATAK Team - R.K. - M.F. - DARPA SOCOM Operators Litchi (?) Open source drone software community Kespry, DJI
  • 7. Activities+Resources Physical Resources: Drones-- COT or Partner drones; ATAK setup Financial resources: S&T Funding, SBIR Funding, other contracts; Corporate partners Human Resources: Hire, contract, or recruit computer vision expert; Find mentors in Stanford CV Lab Intellectual Property: Trade secret on algorithms and training data; copyright on software code; TM on name. Potential patent depending on R-CNN tech Technological Resources: Computer Vision: Trained Algorithms, Data, Computing Power ATAK Integration: ATAK source code, ATAK setup Drones: COT drones, human expertise to hack them, IR sensors, OR partner drone company Develop Software: Computer Vision to recognize people, cars, animals -Geolocation of person on a map Integrate with Existing DoD Tech: Develop plug-in for ATAK; run software on other DoD sensors and feeds Hack Drones: Either hack COT drones ourselves or partner with a company that can provide them Sell to SOCOM: Use S&T or SBIR process
  • 8. Mission Model Canvas -Software development computer vision on drone feeds -People recognition -Geolocation of person populated on map -Integration with existing DoD tech -Autonomous drone hacking-not manufacturing - Hack COT drone like DJI - Partner with drone maker - Become sensor neutral Funding from DoD - SOCOM - S&T and acquisition PMs - Contracting PMs - DARPA Computer Vision - Amazon--AWS - Movidius -MotionDSP, OceanIT -Stanford CV Lab -Independent computer vision experts/contractors? ATAK Integration - ATAK Programmers - DARPA - “JL” for geolocation Autonomous Drones -DJI -Kespry - Programmable drone manufacturers (eg: Solo) - Increase situational awareness through computer vision, recognition of people and objects - Provide low-cost method of reconnaissance -Easy UI and use through integration w/ ATAK - New contracts and revenue streams through the DoD - New use cases for product - Reputation and awareness -Added value to current program/technology - Low-cost detection of movement and people at border - Increase ability to respond to sensors - Fulfill S&T Topic of Interest requirements - Establish and meet Key Performance Parameters (KPPs) - Discover what’s possible under SBIR OSD-162-003X - Achieve 80% accuracy rate on detecting people, with few false positives - Find long-term customers in DoD - Fulfill the DARPA wish list of technical features - Fulfill BAA-16-31 requirements - Improved identification and tracking of suspected illegal border crossers. Get awareness w/ demo days, technical experiment. conferences, etc. -S&T UAV Topic of Area-- submit white paper -SBIR Phase 1 Grant “How to” youtube videos, customer support -Commercial partnership -Exchange expertise and collaborate Computer Vision - Computer Vision expert: over $100 per hour -MotionDSP- free - Data- ?? ATAK- free Drones- $1k and up Other- costs of maintenance, updates, and training -Demonstrate utility + low- cost- gain support from senior personnel -Show opportunities for new revenue streams -Add utility to current program of record to increase adoption -Start a company or get acquired by another company Beneficiaries Mission AchievementMission Budget/Costs Buy-In/Support Deployment Value PropositionKey Activities Key Resources Key Partners Funding/Money Computer Vision -Computing power -Algorithms -Training data: blimp or drone footage ATAK Integration -ATAK source code -DJI SDK or open-source Autonomous Drone __= New SOCOM - Tactical operators - SOF (SF, Ranger, SEALS, MARSOC/Recon, drone operators) - SOCOM PMs- Small UAV S&T PM, Acquisition PM, Kespry, OceanIT, motionDSP, Stanford CV lab, drone manufacturers DARPA Tactical Technology Office- Persistent Air Support Project ATAK Program Manager DHS Border Patrol Skynet
  • 9. Potential Late-Stage Features V2.0 V3.0 Encryption Swarm Auto-Docking Classification utilizing motion tracking Facial Recognition Weapon Recognition Inter-drone Communication Classification utilizing age heuristics Size classification Augmented Reality Radio Retrans Operating Range Reduce Bulk Scale to other platforms Ruggedize Drone Battery Life 1hr Thermal Crossover Detection Indoor Navigation Mil Reticle Self determine routes Unplug from ATAK Force Protection Mode SAR Mode Motion Tracking Laser Range Finder Reduced noise Computer Vision Machine Learning IR Computer Vision Operating Mode Networking / Comm. Hardware / Engineer Systems Integration General Programming
  • 11. SkyNet: Value Proposition Canvas - Image recognition software applied on video feed - Aerial perspective - Hi-def camera - Flexible deployment Monitor the border and respond to emergencies, aliens and complaints Customer Jobs - border area is too large, unable to ensure full coverage - Impossible to look at the whole border 24/7 - Limited aerial assets Border Patrol Gains Pains Gain Creators Pain Relievers - Survey more area without needing more men - Increased awareness when entering situations - utilize low-cost drone swarm to increase border coverage - distributed autonomous drones ensure high refresh rate across the whole border Products & Services Drone with visual recognition software
  • 12. SkyNet: Value Proposition Canvas - Knowing the locations of friends/enemies/civilians - Reduced ambiguity - autonomous assessment of aerial perspectives and video feed Customer Jobs Shoot bad guys without getting shot - Cognitive overload from existing tools -Manpower losses - Hassle of systems not communicating SOF Elements (combat) Gains Pains Gain Creators Pain Relievers -Increased situational awareness on the battlefield - Reconnaissance of inaccessible places - Integrate with current systems that soldiers are familiar with - Frees up another soldier Products & Services Situationally aware drone with visual interface
  • 13. SkyNet: Value Proposition Canvas - Automatic patrol - Facial Recognition of people identified in vicinity - Automatic threat detection to flag security threats Customer Jobs Force protection Day-to-day security patrols are manpower intensive Difficult to be always aware of surroundings SOF Elements (non-combat) Gains Pains Gain Creators Pain Relievers - Reliable 24/7 Security Awareness - Knowing who lives around you, and who doesn’t - Ability to respond quickly to threats - Swarms of drones can replace patrol units -24/7 situation awareness of surroundings Products & Services Situationally aware autonomous drones
  • 14. SkyNet: Value Proposition Canvas - Access into SOCOM acquisitions - building company’s presence in military Customer Jobs Make more money Build customer relationships - Difficult to get large contracts, technology still maturing, only have limited consumer market share Commercial Partners Gains Pains Gain Creators Pain Relievers -New revenue stream -Potential long term partnership - Contracts with military, willing and eager to adopt new technology (early adopters) even if tech is not fully matured Products & Services Partnership / contract
  • 15. SkyNet: Value Proposition Canvas - Integrating drone camera feed enhanced with image recognition - augmenting ATAK interface with image processing Customer Jobs Manage ATAK System under cost - Proprietary technology that does not talk to other tech - low adoption rate, ‘fancy new toy’ that’s not used much ATAK Project Manager Gains Pains Gain Creators Pain Relievers -Increased value to ATAK program - Easy integration with ATAK - Promote culture of open- source - improving receptiveness to ATAK Products & Services Autonomous drone with live video feed integrated with ATAK
  • 16. SkyNet: Value Proposition Canvas -Image recognition software first of its kind in the military - tool could potentially be applied across platforms (as a software plugin) Customer Jobs Manage Programs Fill gaps - Tech is new and recognition of potential enemy may trigger blowback - new technology always too expensive, sometimes they don’t get used after purchasing SOCOM Small UAS PM Gains Pains Gain Creators Pain Relievers - Provides new tool that existing programs don’t provide - Potential to scale -Retain man-in-the-loop, test software during training stateside and slowly scale to overseas. - Maintain low costs by utilizing COTS, consistently engage user feedback at all stages of development. Products & Services COTS Drone with visual recognition software
  • 18. LRC1 (present - end of class)
  • 21. Mission Achievement Organization Beneficiary Mission Achievement SOCOM Tactical operators Increase awareness of surroundings with minimal operator input. PMs Get the right equipment to troops at a reasonable cost. DARPA ATAK PM Get ATAK utilized in multiple military organizations, create a plugin ecosystem to add value over time TAK sUAS plugin team Fully implemented plugin features DHS Border Patrol Improved identification and tracking of suspected illegal border crossers. Potential commercial partners Kespry/OceanIT/motionDSP Decreased R&D Costs, new revenue streams, relationships with US Government customers. Improvements to existing technology Skynet Team Skynet (Us) Awarded SBIR phase 1 & 2 OR Transition to S&T acquisition process (via SOCOM) or corporate partnership
  • 23. Get / Keep / Grow – Border Patrol (SWAG) Get Strategy: Ethos, Excitement Tactics: Utilize preexisting SOCOM contracts to build ethos, Demo / industry day, quarterly exercises Keep Strategy: Become program of record, training and support Tactics: Take steps to become program of record, maintenance program & warranty, quality customer support, youtube training videos “How to do X in 5 mins” Grow Strategy: Get adopted by other agencies, upsell, develop dual use Tactics: Unbundle from ATAK, develop new interfaces (AR), upgrade to object classification, partner w/ traditional vendors and manufacturers, become joint program of record, work with CTTO, RTTO and other agencies,
  • 24. Get / Keep / Grow – SOCOM Get Strategy: Awareness, Excitement, Pressure on Management, Acquisition through S&T or SBIR process Tactics: Demo days, industry days, company nights, technical experimentation events, yearly conference, quarterly exercises, cold calling, referrals by network, hackathons, focus on Tier 1 Units (e.g. JSOC) and echelon 1 PMs - Both operators and PMs Keep Strategy: training, support, iterate. Support phone number, support email, Field Service Representative Tactics: Maintenance program & warranty, quality customer support, youtube training videos “How to do X in 5 mins” Grow Strategy: Get adopted by other agencies, upsell, develop dual use Tactics: Unbundle from ATAK, develop new interfaces (AR), upgrade to object classification, partner w/ traditional vendors and manufacturers, become joint program of record, work with CTTO, RTTO and other agencies.