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Austra Lumina Hacking for Defense 2017

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mission model, mission model canvas, customer development, Hacking for Defense, lean startup, stanford, startup, steve blank, Pete Newell, Joe Felter, minimum viable product

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Austra Lumina Hacking for Defense 2017

  1. austra lumina Hacking For Defense, MS&E 297 Stanford University, Spring 2017
  2. [ VIDEO ]
  3. austra lumina Sponsor: USSOUTHCOM Week 10 Problem: Lack of communication and situational awareness capabilities with foreign partners hinders success of tactical operations. Solution: Create low-cost situational awareness and comms capability using commercial satellite networks linked to a mobile application. Week 0 Problem: New capabilities for persistent Illicit Maritime Activity Detection and Monitoring desired by SOUTHCOM/JIATF-S. Solution: Improve detection rates with data analytics. 101 interviews conducted
  4. Xuan Hao Ong Sam Jackson Vishakh Hegde Benjamin Tan James Hennessy MS MS&E BS Aero. Engineering MBA BA Political Science MS ICME BS & MS Physics MS MS&E BSc Actuarial Science BS CS & Applied Mathematics Aerospace, Military Engineering & Design Technology Strategy & Ops Machine Learning, Computer Vision Military UAVs, Statistical Modeling Computer Science, Genomics Our Team
  5. 101 Total Interviews
  6. Our product journey… Week 0 1 2 3 4 5 6 7 8 9 10 4 Situational Awareness and Communications 3 Predictive Modeling 2 Persistent Monitoring 1 Data Analytics
  7. Week 0 1 2 3 4 5 6 7 8 9 10 4 Situational Awareness and Communications 3 Predictive Modeling 2 Persistent Monitoring 1 Data Analytics Primary Beneficiary Ops Analyst, Pilots Nav Officer, Ops Analyst Detection Crews JIATF-S + Foreign Law Enforcement Ops Analyst Our beneficiary journey…
  8. Week EmotionalState “So much to learn!” “It’s something they want!” “This could be years.” “So much we learned!” 0 2 4 6 8 10 Our own (emotional) journey…
  9. “You don’t know how much you don’t know” - H4D Teaching Team The starting point for our journey
  10. Joint Inter-Agency Task Force - South (JIATF-S) Law Enforcement / International Partners Dept. of Justice Our sponsor’s mission
  11. Joint Inter-Agency Task Force - South (JIATF-S) Law Enforcement / International Partners Dept. of Justice First Focus Our first focus: Targeting and Detection
  12. Targeting and Detection are the key mission goals; Analysts are the key beneficiary; Analytics tools can improve targeting & detection success Focus: Targeting and Detection
  13. Key finding: Ocean is very, very big “Even if you know where a [suspect] boat is, it may be days to intercept…” - Captain, U.S. Coast Guard
  14. “We’re trying to detect small, fast-moving objects, in very large parts of the ocean… with persistent monitoring capacity issues.” - US SOUTHCOM Sponsor Key finding: Insufficient sensor data, sensor platforms, to feed proposed models
  15. Pivot #1 Detection → Monitoring Sensor capability, persistence are the challenges; Low-cost, unmanned platforms are the solution
  16. Joint Inter-Agency Task Force - South (JIATF-S) Law Enforcement / International Partners Dept. of Justice New Focus New focus: Monitoring First Focus
  17. “We already have more known threats than we can pursue with our current assets…” - Captain, U.S. Coast Guard However… “The amount of drugs out of South America significantly exceeds our assets available to interdict.” - P-3 Pilot, U.S. Air Force
  18. Data supported this concern 25% Targeted 7% 10% Detected 7% Disrupted 100%
  19. Key discovery: Monitoring is not the bottleneck!
  20. Our next question: If detection and monitoring are not bottlenecks, can we improve efficiency of existing missions?
  21. Pivot #2 Persistent Monitoring → Mission Efficiency
  22. Joint Inter-Agency Task Force - South (JIATF-S) Law Enforcement / International Partners Dept. of Justice New FocusPrior Focus New focus: Monitoring & Interdiction
  23. “Knowing where to look and where not to look can drastically increase the efficiency of the search.” - U-2 Pilot, U.S. Air Force Predicting the search space can enhance the effectiveness of each asset Key finding:
  24. Goals: 1. Actionably predict red forces behaviors 1. Allocate assets (U.S., foreign) more efficiently austra lumina Prediction Model
  25. “We understand the travelling salesman problem, but we do not even have a blue force tracker for foreign partners.” - JIATF-S Innovation Council However…
  26. Pivot #3 Prediction Model → Tactical Communication
  27. - Foreign Liaison Officers - Innovation and Technology, JIATF-S - U.S. P-3 Pilot, formerly operating out of El Salvador ES New focus: Tactical Communication
  28. 2. Situational Awareness App1. Satellite Communication Device Final MVP
  29. “Sounds like people want to give you funding…” - US SOUTHCOM Sponsor “You guys are definitely on the right track… show the affordability model, and it will definitely be used.” - - Senior Executive Service, - Office of Naval Research Product Mission Fit (!)
  30. Week EmotionalState “So much to learn!” “It’s something they want!” “This could be years.” “So much we learned!” 0 2 4 6 8 10 From Discovery to Product Mission Fit
  31. Data Analytics US SOUTHCOM JIATF-S Watch Floor US Interdiction Crew Tactical Communication US SOUTHCOM JIATF-S Watch Floor US Interdiction Crew Foreign Interdiction Crew Foreign Command Center Initial problem might not be the problem!!!
  32. Mission Model Canvas BeneficiariesKey Activities Key Resources Key Partners Buy-In/Support Deployment Mission AchievementMission Budget/Costs Value Proposition 1. Market research into sat- comm device 2. Develop Comms App interface 3. Procure Sat-Comms device 4. Workflow optimization and automation - J72, USSOUTHCOM - JIATF-S, USSOUTHCOM - International Affairs, J9 - Foreign LNOs and militaries (S. America) - Sat-comms companies (eg Garmin, SPOT, TextAnywhere) Strategic - 15% increase in number of interdicted drug vessels Operational - x% reduction in number of illegal vessels “lost” at foreign partner level Tactical - x% reduction in a single OODA loop cycle (foreign interdiction missions) - x% reduction in time spent on detection - Introduce MVP to Local Interceptor Crew, Nav Officers, and Proxies - Small scale deployment of MVP to foreign interdiction crews of a single country - JIATF-S and foreign partner level adoption and integration Fixed: - Design & engineering (software/hardware) - Market research - Technology acquisition Variable: - Technology updates - Access to computational power - Open-source data analysis tools - UAV SMEs (as key sensor platform) - Access to existing communication system - Support from Internat. Affairs J9 and Foreign LNOs - Ride on existing / introduce CotS systems - Implementation by foreign interdiction crews or local proxies - Increase detection effiiency: reduce time taken for detection through a clear, secured, line of direct communication - Improve decision effectiveness and efficiency: allow Ops Analyst to better assist detection effort by allowing for instantaneous communication and real-time input of new intel - Ease interdiction resource constraint: improve coordination/communication with interdiction agencies Primary - Foreign partners’ Interceptor Crew deployed to investigate illegal ships - Foreign partners’ Operations Center to coordinate the mission - JIATF-S J3 Watch Floor Ops part of coordination effort Secondary - USCG interdiction teams deployed to investigate illegal ships Tertiary - Sat comm companies - UIUX companies Value Proposition - Increase detection efficiency - Improve decision effectiveness and efficiency - Ease interdiction resource constraint Beneficiaries Primary - Foreign partners’ interceptor crew deployed to investigate illegal ships - Foreign partners’ operations center in charge of the mission - JIATF-S J3 Watch Floor Ops as part of the overall coordination agency
  33. Week EmotionalState “So much to learn!” “It’s something they want!” “This could be years.” “So much we learned!” 0 2 4 6 8 10 But what about Deployment?
  34. Workflows Influencers This is an extremely complex space...
  35. Key Factors influencing MVP BeneficiariesKey Activities Key Resources Key Partners Buy-In/Support Deployment Mission AchievementMission Budget/Costs Value Proposition 1. Market research into sat- comm device 2. Develop Comms App interface 3. Procure Sat-Comms device 4. Workflow optimization and automation - J72, USSOUTHCOM - JIATF-S, USSOUTHCOM - International Affairs, J9 - Foreign LNOs and militaries (S. America) - Sat-comms companies (eg Garmin, SPOT, TextAnywhere) Strategic - 15% increase in number of interdicted drug vessels Operational - x% reduction in number of illegal vessels “lost” at foreign partner level Tactical - x% reduction in a single OODA loop cycle (foreign interdiction missions) - x% reduction in time spent on detection - Introduce MVP to Local Interceptor Crew, Nav Officers, and Proxies - Small scale deployment of MVP to foreign interdiction crews of a single country - JIATF-S and foreign partner level adoption and integration Fixed: - Design & engineering (software/hardware) - Market research - Technology acquisition Variable: - Technology updates - Access to computational power - Open-source data analysis tools - UAV SMEs (as key sensor platform) - Access to existing communication system - Support from Internat. Affairs J9 and Foreign LNOs - Ride on existing / introduce CotS systems - Implementation by foreign interdiction crews or local proxies - Increase detection effiiency: reduce time taken for detection through a clear, secured, line of direct communication - Improve decision effectiveness and efficiency: allow Ops Analyst to better assist detection effort by allowing for instantaneous communication and real-time input of new intel - Ease interdiction resource constraint: improve coordination/communication with interdiction agencies Primary - Foreign partners’ Interceptor Crew deployed to investigate illegal ships - Foreign partners’ Operations Center to coordinate the mission - JIATF-S J3 Watch Floor Ops part of coordination effort Secondary - USCG interdiction teams deployed to investigate illegal ships Tertiary - Sat comm companies - UIUX companies Information Security Trust Upkeep Cost
  36. Buy-in and Support Key finding: Trust matters… But is sometimes lacking
  37. Country 1 Country 2
  38. “We do not want to reveal pattern of life.” - Operational Test and Evaluation, JIATF-S “Many startups fail because they neglected security concerns.” - H4D Teaching Team Lesson Engage security experts early on in product development Problem: Information Security
  39. “Communicating common situational picture currently takes up a huge bandwidth and [satellite comm.] is expensive” - Deputy Director of International Affairs, JIATF-S Solution Leverage existing devices - Light communication Problem: Cost
  40. Week EmotionalState “So much to learn!” “It’s something they want!” “This could be years.” “So much we learned!” 0 2 4 6 8 10 Where do we end?
  41. The path forward… … May involve pursuing ONR or USSOUTHCOM resources to keep going! … but at the least will include details for how our sponsor can pursue the next steps Where do we end?
  42. Proof of concept with a simple prototype of low-fidelity Minimum Viable Product Video has more details of prototype in action! Where does our product end? (TRL / IRL)
  43. Our work would not have been possible without our sponsors (and other supporters) Special thanks to: • Our direct sponsors at USSOUTHCOM: Mr. Juan Hurtardo, LTC Todd Moe, Dr. Andrew Higier • Our supporters in JIATF-S: Mr. Fred Scali, MAJ Marada Phillips • Our mentor: Daniel Bardenstein And not least, the additional 80+ contacts who generously provided their time… Thank you for your consistent support, feedback, and engagement! Acknowledgement and Thanks
  44. Additional questions? Contact us at: o australumina@lists.stanford.edu Or individually: o xong@stanford.edu o bentwk@stanford.edu o vishakh@stanford.edu o samuel.jackson@Stanford.edu o jameshennessy@stanford.edu Additional questions? Read more about our journey: australumina.wordpress.com
  45. Appendix
  46. We have sought to capture the flow of mission achievement from a tactical, operational, and strategic level We have also drawn a distinction between “mission achievement” and “systems achievement” Based on in-depth sponsor and stakeholder interviews, we believer we will deliver results in both dimensions Mission achievement: • Mission speed ++ • Mission success rate ++ Systems achievement: • Cost -- • Capability ++ These will support the ultimate mission of JIATF-S, USSOUTHCOM, and partner nations: disrupt illict activities, and illict networks Mission Achievement Mission achievement – draft framework
  47. (Not included in submitted materials) Available for upload for final documentation purposes

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