This document outlines ideas for a print advertisement for Canon cameras. It discusses establishing a rationale and target audience, learning from existing ads, and why print is a good medium. Ideas include using dark colors and serif fonts to look professional. Sketches show a montage of photos from different decades with Canon cameras to show their advancement. The pitch focuses on music to showcase how Canon cameras have captured iconic moments in the industry over the years.

1. Canon -
Rationale

2. Target audience
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3. What have I learned from existing print adverts?
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4. Why is a print advert a good idea?
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5. Codes and Conventions
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6. Colour scheme: deep
and dark colours, this
makes it seem
professional but music
like. The stage lights will
add highlights and
lighting to the
photograph.
The font will be serif,
this means it would
make it serious like
and professional.

7. My ideas
Montage
Music photoshoot
Photographs with a camera from each
decade it show how it has advanced
Simple, single object photograph with
dark background

8. Sketches
For this sketch, I have
drawn a print advert for
canon. The title (canon) is
in a sans serif font to
make it stand out. I then
drew a montage for the
decades of music and
cameras. In the bottom
right corner, I inserted a
box for the information
about the camera and
campaign.
For this sketch, I have made
the canon in the middle of the
print so its big and noticeable
for the audience. I then drew
6 boxes (3 at top and 3 at
bottom) this is so we can tell
the difference between each
decade. The years 60s, 70s
and 80s will be at the top of
the print. 90s, 00s, and 10s
will be at the bottom. The
background will be a dark
colour. By doing this, it will
make the photos and title
stand out a lot more.

9. What is it's USP?

10. My pitch – music
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