This magazine advertisement promotes Kasabian's new album with a minimalist black and white design. Sans serif white text stands out against the black background in a modern style befitting Kasabian's indie/alternative music. Only a small part of a face is pictured, with no clear narrative. The use of just black and white colors makes the text easily readable. While Gutenberg design principles guide placement of the masthead and text, the rule of thirds is not fully utilized across the page.

1. Magazine AlbumAdvertisementAnalysis
Text/Font
The text used in this
advertisement is a sans serif font, and is
in white block letters. Not only does this
font choice make the text stand out
from the black background, but
it is also suitable to the style of
the music played by Kasabian,
which is indie/alternative.
Therefore the modern text
choices make it appeal more to
its target audience. There is text at the
bottom and top of the page,
with a link to the bands website
clearly being shown beneath the masthead, and with further
information being shown at the
bottom of the page.
Imagery/Mise enscene
In terms of imagery, there is a
lack of it on this particular advertisement, and as a result there isn’t much mise en scene. The
background used is completely black, which helps make the text stand out and makes it more
eye catching to the viewer. The image itself shows just part of a man’s face, which looks as if it
is covered by a mask. Through this mise en scene and imagery, no narrative has really been
expressed in this advertisement.
Colour
The only two colours that are used throughout this advertisement are black and white. These
colours are complete opposites so obviously the white will stand out on a black background. It
makes the text easily readable to the viewer as the colours go so well together. The two basic
colours have been used can also me representative of the genre.
DesignPrinciples
The Guttenberg design principle has been used well on this advertisement as the masthead
stretches from the primary optical area to the strong fallow area and there is also text
between the terminal area and the weak fallow area, therefore all sections of the principle
have been put to use. However, the rule of thirds design hasn’t really been used as in each
third of the page, a lot more text/imagery could be used to make full use of the thirds.