The document analyzes advertising posters for three bands - Magnetic Man, The Horrors, and Two Door Cinema Club. It finds that all the posters use simple color schemes of black and white, centered layouts with the main image taking up the full area, and the band's own unique font to showcase continuity between the album and poster. While Magnetic Man and The Horrors feature images of the band, Two Door Cinema Club uses a completely abstract image of a cat to provide a "cheeky" personality.

1. DigiPac Advert Analysis By Joe Chamberlain

2. DigiPac Advert Analysis: Magnetic Man Image: The image is of all three band members from Magnetic Man, however, their faces are hidden by shadows, which gives a sense of intrigue to the album. Also, the imagery used is very similar to that of its CD: Font: The band has their own font, which is the same on the CD and on the advert. However, the writing for the advert is all the same and is all written in white as this shows continuity and gives a sense of professionalism. Colour Scheme: There are only two colours on both the CD and the advert and they are black and white. This keeps the imagery simplistic but effective. Layout: The layout is very central and the main image uses the full area of the poster. Significant words are written in bold and underlined to draw attention to them more than the other words.

3. DigiPac Advert Analysis: The Horrors Image: The image is of all five band members from The Horrors. The effect of black and white picturing with glittery curtains and the band members dressed in a vintage style gives the image quite a retro feel – giving the band a personality through the picture. Also, the image used is from its CD: Font: The band has their own font, as does magnetic man’s, which is the same on the CD and on the advert. However, the writing for the advert is all the same and is all written in white as this shows continuity and gives a sense of professionalism. Colour Scheme: There are only two colours on both the CD and the advert and they are black and white. This helps to keep that retro style which is conventional of the indie genre. Layout: The layout is very central and the main image uses the full area of the poster. Significant words are written in a larger font to draw attention to them more than the other words.

4. DigiPac Advert Analysis: Two Door Cinema Club Image: The image is completely abstract from Two Door Cinema Club’s poster. The picture of a cat wearing a crown has no relevance to the artist’s and is completely abstract – which is common in the indie/alternative genre. This picture also provides the band with a “cheeky” personality through the picture. Also, the image used is from its CD: Font: The band has their own font, with all C’s and O’s in a thinner font than the rest. This occurs in magnetic man’s and The Horror’s posters too. This font is the same on the CD and on the advert. However, the writing for the advert is all the same and is all written in white as this shows continuity and gives a sense of professionalism. Colour Scheme: The main colours used throughout the DigiPac are white, black and grey. This displays simplicity and a vintage style. Layout: The layout is very central and the main image uses the full area of the poster. Significant words are written in a larger font to draw attention to them more than the other words.