The document discusses trends and insights from the Cannes 2016 advertising festival, highlighting the evolution of winning campaigns focused on emotional engagement, technology as an enabler, and cultural relevance. It emphasizes the shift towards campaigns that resonate more deeply than mere advertisements and notes specific gold and grand prix winners reflecting these trends. The final thought questions how to convert current innovative ideas into future best practices.

1. CANNES 2016:
INSPIRATION FROM THE
WINNERS
MATT BELL • HEAD OF DIGITAL STRATEGY • @_MBELL_
WITH LINKS FROM
11 out of 43,000 and what we can learn

2. CLICKABLE LINKS
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3. THE EVOLUTION OF CANNES WINNERS: 2014
Cannes 2016 : Trends and Inspiration

4. THE EVOLUTION OF CANNES WINNERS: 2015
Cannes 2016 : Trends and Inspiration

5. THE EVOLUTION OF CANNES WINNERS:
2014
ONE OFF STUNTS
TAPPING INTO EMOTIONS
NEW DATA PROVIDING NEW
STORIES
TECHNOLOGY AS AN ENABLER
FOR EXPERIENCE
TAPPING INTO CULTURUAL
MOMENTS
ADVERTISING BEING MORE
THAN ‘ADS’
TECHNOLOGY AS AN ENABLER
FOR GOOD
CREATNG CAMPAIGNS
BRANDS BEING MORE THAN
‘ADVERTISING’
2015 2016
Cannes 2016 : Trends and Inspiration

6. THERE WERE BROAD TRENDS IN THE LONGTAIL OF
WINNERS
Cannes 2016 : Trends and Inspiration

7. THERE WERE BROAD TRENDS IN THE LONGTAIL OF
WINNERS
Cannes 2016 : Trends and Inspiration

8. Silver
Pink Ribbon
Germany
DDB
Cannes 2016 : Trends and Inspiration

9. “GAMING THE SYSTEM”
Cannes 2016 : Trends and Inspiration

10. THERE WERE BROAD TRENDS IN THE LONGTAIL OF
WINNERS
Cannes 2016 : Trends and Inspiration

11. Bronze
Cannes 2016 : Trends and Inspiration
PERSIL
MULLENLOWE

12. Bronze
Cannes 2016 : Trends and Inspiration
PHE;
MEC/FREUDS/M
&C/23RED

13. GOLD
Cannes 2016 : Trends and Inspiration
FONTERA
BRANDS NZ
COLENSO BBDO

14. “CAMPAIGNS, NOT JUST STUNTS”
Cannes 2016 : Trends and Inspiration

15. THERE WERE BROAD TRENDS IN THE LONGTAIL OF
WINNERS
Cannes 2016 : Trends and Inspiration

16. SHORTLIST
ZDK
GRABARZ &
PARTNER

17. GOLD
PLAN.NET
SERVICEPLAN

18. “TECHNOLOGY AS AN ENABLER FOR GOOD”
Cannes 2016 : Trends and Inspiration

19. THERE WERE BROAD TRENDS IN THE LONGTAIL OF
WINNERS
Cannes 2016 : Trends and Inspiration

20. GRAND
PRIX:
DIRECT
SWEDISH
TOURIST
ASSOCIATION
INGO

21. GOLD
Cannes 2016 : Trends and Inspiration
NHS
ENGINE

22. GRAND
PRIX:
DIRECT
Cannes 2016 : Trends and Inspiration
BURGER KING
NZ
Y&R

23. “TEAM WORK AT THE HEART”
Cannes 2016 : Trends and Inspiration

24. THERE WERE BROAD TRENDS IN THE LONGTAIL OF
WINNERS
Cannes 2016 : Trends and Inspiration

25. GOLD
Cannes 2016 : Trends and Inspiration
TOYOTA
SAATCHI &
SAATCHI

26. GOLD
Cannes 2016 : Trends and Inspiration
IF INSURANCE
FORSMAN &
BODENFORS

27. “BRANDS DRIVING BREAKTHROUGHS”
Cannes 2016 : Trends and Inspiration

28. “How much do we drive those ideas
forward into the world? How much
do we leave them on the shelf each
year? And how do we start turning
today’s breakthroughs into
tomorrow’s best practices?”
Mark D’Arcy ; Facebook CCO
FINAL THOUGHT: THE
PURPOSE OF CANNES?