The HUB Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative campaigns and ads from the Cannes Lions International Festival of Creativity, thanks to its on-site experts. #HUBLions
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015HUB INSTITUTE
The HUB Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative campaigns and ads from the Cannes Lions International Festival of Creativity, thanks to its on-site experts. #HUBLions
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
Matt Bell, Head of Digital Strategy at MEC UK, takes inspiration from the winners at this year's Cannes Lions festival and discusses what this means for brands.
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
#HUBLIONS : CAMPAIGNS FROM CANNES LIONS 2015HUB INSTITUTE
The HUB Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative campaigns and ads from the Cannes Lions International Festival of Creativity, thanks to its on-site experts. #HUBLions
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
Matt Bell, Head of Digital Strategy at MEC UK, takes inspiration from the winners at this year's Cannes Lions festival and discusses what this means for brands.
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
Springwise Weekly | Fitness beer, and the rest of this week’s most exciting n...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
100 tendances macro ou micro qui vont façonner l'année 2017. Réalisé par le département études et planning stratégique de l'agence J Walter Thompson : JWT Intelligence.
Pour plus d'informations : www.jwt.com
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
In 2016, consumers will embrace brands and startups that build, partner with or become a PEER ARMY: that's a network of connected peers who do something new for customers (and earn the rewards that follow!)
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Digitas, the only agency co-founder and presenter of the Digital Content NewFronts, presents the top trends and takeaways coming out of NewFronts 2018.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
8 trends of Creativity at #CannesLions 2016 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
More info on hubinstitute.com
2015 EMERGING TOP TEN TRENDS
Please see a recent Zenith Report covering 2015 emerging top trends. The report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
The top 10 trends include video explosion, proximity marketing, retails scents, social personalisation, custom-fit, photo shop, swipe right to shop, smart sensor, brand storytelling and geotainment.
Springwise Weekly | Fitness beer, and the rest of this week’s most exciting n...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
Your monthly dose of the latest trends locally and abroad. This month we look at enhancing the experience and connection of being human in ways that go beyond what was thought possible.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
100 tendances macro ou micro qui vont façonner l'année 2017. Réalisé par le département études et planning stratégique de l'agence J Walter Thompson : JWT Intelligence.
Pour plus d'informations : www.jwt.com
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how technological innovations both shape the beauty industry and individualize and increase the effectiveness of beauty items.
The report is divided into four parts:
- Digital Beauty - Digitalization is changing customer journeys and stimulating “try & buy” experiences.
- Tech Boosters - Technology is increasingly used to boost the performance and effectiveness of existing products.
- Beauty Wearables - Smart items offer individuality by measuring bio data and giving customized recommendations.
- Ingestible Beauty - Research is working on ingestible products that make keeping up with beauty routines easier and faster.
In 2016, consumers will embrace brands and startups that build, partner with or become a PEER ARMY: that's a network of connected peers who do something new for customers (and earn the rewards that follow!)
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Digitas, the only agency co-founder and presenter of the Digital Content NewFronts, presents the top trends and takeaways coming out of NewFronts 2018.
Welcome to the latest edition of our Snapshot. In this edition, we will demonstrate how collaborations help businesses to stay on top of the game and generate more sales and stay relevant for their customers.
The report is divided into three parts:
Expanding Customer Segments- Collaborations are launched to expand existing customer segments and open up promising industry segments.
Enhancing Product & Service Experience - Enhancing the product and service experience in order to engage existing customers even more and tie them stronger to the brand.
Cultivating Existing Relationships- Enhancing customer satisfaction beyond core offerings to strengthen customer loyalty.
8 trends of Creativity at #CannesLions 2016 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
More info on hubinstitute.com
2015 EMERGING TOP TEN TRENDS
Please see a recent Zenith Report covering 2015 emerging top trends. The report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
The top 10 trends include video explosion, proximity marketing, retails scents, social personalisation, custom-fit, photo shop, swipe right to shop, smart sensor, brand storytelling and geotainment.
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia
ZenithOptimedia's selection of the most important changes in technology, communications and consumer behaviour. The report is designed to help brands apply the learnings from our trends in order to enhance consumer experience and drive ROI.
This new edition of the SENTINEL REPORT highlights the following 4 new seamless ecosystems: FLUIDITY & SHORTCUTS, CO-CREATED OFFERS, TARGETED DISCOUNTS & PERKS and TOTAL PERSONALIZATION. This report also features the Time savy EMERGING CONSUMER PROFILE, industries updates and metrics of the digital world.
This new edition of the Sentinel Report highlights a trend known as “seamless ecosystems" and describes its four dimensions: Fluidity & Shortcuts, Co-Created Offers, Targeted Discounts & Perks and Total Personalization. This report also features the Time Savy Emerging Consumer Profile, industries updates and metrics of the digital world.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Here is a roundup of 2017 Cannes Lions facts, stats, & notable news, our take on four key trends from work that won (including case studies of the winning work), and thought leadership from DigitasLBi attendees.
In recent years, the rise of technology has fundamentally changed Cannes Lions.
From the programming to the awards, the Festival now reflects the fusion of technology and creativity with media and branding.
For those of you who could not attend, we’ve extracted four key takeaways from winning work, and our thought leaders have provided unique points of view.
CES 2015: A No Gadget Report for Marketers & BrandsBen Grossman
A fresh, no gadget take on the 2015 International CES, this report covers the top trends marketers and brands need to know as they enter 2015. Based on the evolution of the CES show over the last several years, the report also documents the rising in notoriety and popularity of CES within the marketing and advertising industry, now rivaling events like the Cannes Lions International Festival of Creativity and SXSW Interactive.
After 48 years in existence, the event shows no signs of slowing down. 2015 marked the largest CES in history, with over 170,000 industry professionals in attendance and more than 2.2 million net square feet of exhibit space occupied by exhibitors. Today, the show sits comfortably at, as the Consumer Electronics Association (CEA) has dubbed it, “the center of convergence among content, services and products.”
This was the 61st year for the Cannes Lions International Festival of Creativity. This week-long event was aptly named with creativity being at the center of the conversation. It historically has been a showcase of global advertising creativity, but in recent years has expanded to all things communications, innovation and ideas with a distinct layer of technology.
Discover the top industry trends at Cannes 2014
• True Integration of Technology, Design with Storytelling
• Social Responsibility and Corporate Citizenship
• Merging of Different Marketing Disciplines
• Big
• Data-Magination
As well as some examples of the award-winning work showcased at the event.
Check #MSLCannes for insights from our thought leaders on Cannes 2014.
You can share your feedback with our experts Victoria Biggs (@biggsyv) & David Weinstock (@weinstock) or reach out to us on twitter @msl_group.
Read our blog - Lessons from Cannes msl.gp/6016YsNg
L'Intelligence Artificielle : levier du nouveau paradigme de l'expérience cli...HUB INSTITUTE
Si elle ne l'est pas déjà, l'intelligence artificielle va devenir un outil majeur dans la conception d'expériences client novatrices, personnalisées, en bref : différenciantes.
Dans cette présentation :
4 enjeux de l’IA comme levier d’expérience client
Chacun illustrés de 3 cas concret d’illustration et de best practices
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/best-of-ces-2018/
Le HUBREPORT Best of CES 2018 donne une vue d’ensemble des tendances, des grandes annonces et des meilleures startups repérées au salon de l’électronique grand public de Las Vegas. Villes intelligentes, mobilité connectée, la montée de la commande vocale… Au-delà des prototypes et divers POC, misant parfois davantage sur le design et l’effet showroom du salon que sur une réalité de marché qu’on pouvait voir ces dernières années, le CES 2018 a révélé une industrie clairement plus mature et en pleine accélération sur les secteurs du transport, de la maison ou encore de la santé. Découvrez dans ce rapport de tendances les innovations et les insights qui, sans nul doute, pèseront dans vos choix stratégiques cette année.
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/best-of-ces-2018/
Toujours plus de surface d’exposition, toujours plus de pays représentés, toujours plus d’innovations : le grand rendez-vous international de l’électronique grand public qu’est le Consumer Electronics Show (CES) n’est plus à présenter. Du 9 au 12 janvier, Las Vegas sera la ville où les progrès technologiques se conjugueront au futur. De la robotique à la réalité augmentée et virtuelle, en passant par l’IoT et ses applications dans la ville connectée de demain, le CES présentera les dernières avancées internationales et sera le tremplin de plus de 900 startups. La grande messe américaine devra aussi compter sur la présence grandissante de la France, qui viendra témoigner de son dynamisme dans la Deep Tech avec ses 365 entreprises françaises exposantes.
En tout, ce ne sont pas moins de 170 000 visiteurs qui sont attendus, et autant de personnes à surprendre. Alors, accrochez-vous, et découvrez en avant-première dans ce rapport de tendances les innovations qui nous ont fait dire “Whoa” !
HUBREPORT Future of Social 2018 ExtraitHUB INSTITUTE
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/future-of-social-2018/
Recherche d’authenticité, chasse aux fake news, rejet des interactions forcées et des messages publicitaires pré-formatés, montée de la micro-influence et percée du social selling... Autant de tendances fortes structurant l’univers des réseaux et des médias sociaux qui consacre plus que jamais la notion de communauté.
Des chatbots à la réalité mixte et immersive en passant par un usage toujours plus créatif de la data et de la vidéo, dont la Chine notamment donne un aperçu avant-gardiste, le HUBREPORT Future of Social Business & Marketing donne une vue d’ensemble des annonces et des innovations qui ont fait l’actualité des réseaux sociaux en 2017 et des tendances à anticiper en 2018. Avec une analyse approfondie de 8 grandes tendances, 34 cas pratiques, des avis d’experts et des interviews exclusives, ce rapport vous donne les clés pour optimiser votre stratégie digitale sur les réseaux sociaux en 2018.
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/future-of-work-2017/
Formation, recrutement, marque employeur, organisation du travail, nouveaux rapports des Millennials au travail et à l’entreprise : le numérique révolutionne en profondeur le monde du travail. La mutation en cours dessine un grand paradoxe que l’on peut aussi voir comme un juste équilibre et une harmonie des contraires. D’un côté, tiré par les progrès de l’intelligence artificielle, de la data et des technologies immersives, le digital rime avec toujours plus de robotisation, de prédictivité et de rationalité. De l’autre, le numérique plaide pour une société et une économie du travail qui replace l’humain au centre et lui redonne ses lettres de noblesse en valorisant plus que jamais l’empathie et l’intelligence émotionnelle.
La quête de sens n’a jamais été aussi forte, le collaboratif se normalise. Loin de s’opposer, la recherche de gains de productivité, au cœur de la machine algorithmique, va de pair avec celle d’un bien-être amélioré, clé de l’expérience employé et de la performance de l’entreprise.
Le HUBFORUM Paris 2017 a réuni pendant deux jours plus de 3 000 participants autour du thème «Accelerate ! ». Le premier temps de la transformation numérique des grands groupes, celui du réveil collectif, des POCs et de la communication institutionnelle doit laisser place au deuxième temps, celui de l’accélération, de l’industrialisation, du passage à l’ère de la
normalisation et du passage à l’échelle des nouveaux modèles d’affaires.
100 intervenants ont partagé leurs expériences, leurs conseils avisés, leurs réussites et leurs difficultés afin d’aider les entreprises à aborder 2018 avec sérénité, inspiration et créativité.
Retrouvez dans ce rapport les moments clés des quatre sessions du HUBFORUM Paris 2017.
HUBREPORT - Future of Data & CRM [EXTRAIT]HUB INSTITUTE
Retrouvez la version intégrale ici : http://hubklub.hubinstitute.com/hubreport/future-of-data-crm-2017/
En 2017, nous assistons à une multiplication des flux de données jamais été égalée auparavant. De la même manière que les nouvelles entreprises agiles (acteurs du numérique et startups) qui ont déjà commencé à redéfinir les règles de leurs marchés réceptifs, les grandes entreprises doivent apprendre à actionner dès aujourd’hui le volume d’informations disponibles. La bonne utilisation de ces Data leur permettra en effet de réinventer l’expérience d’achat, séduire une clientèle grandissante et exigeante ainsi qu’optimiser leurs processus de décision.
Les analystes du HUB Institute dévoilent dans cette étude les grandes tendances Data & CRM de l’année et les best practices associées permettant de définir une stratégie efficace :
Au programme de ce HUBREPORT Future of Data & CRM :
- Un rapport PowerPoint multimédia de plus de 115 slides sur 8 thématiques parmi lesquelles la gestion des Data en entreprise, les API, la Dataviz, la sécurité, l’IA ...
- Plus de 50 slides de best practices
- Des avis d’experts
Le HUBFORUM Paris 2017 a réuni pendant deux jours plus de 3 000
participants autour du thème «Accelerate ! ». Le premier temps de la
transformation numérique des grands groupes, celui du réveil collectif, des
POCs et de la communication institutionnelle doit laisser place au deuxième
temps, celui de l’accélération, de l’industrialisation, du passage à l’ère de la
normalisation et du passage à l’échelle des nouveaux modèles d’affaires.
100 intervenants ont partagé leurs expériences, leurs conseils avisés, leurs
réussites et leurs difficultés afin d’aider les entreprises à aborder 2018 avec
sérénité, inspiration et créativité.
Retrouvez dans ce rapport les moments clés des quatre sessions du
HUBFORUM Paris 2017.
HUBFORUM : 8 Tendances de la transformation digitale pour 2018 HUB INSTITUTE
Lors de la 8ème édition du HUB Forum en 2018 (www.hubforum.com/paris), Emmanuel Vivier, cofondateur du HUB Institute (www.hubinstitute.com) a présenté les 8 tendances à suivre en 2018 en matière de transformation digitale #transfonum
Découvrez dans l'étude du HUB Institute les grandes tendances, best practices, chiffres clés et paroles d'experts sur le futur du mobile.
En savoir + sur le HUB Institute : hubinstitute.com
A multimedia digest of DAY TWO at #VivaTech by the HUB Institute.
Vivatech is an international show about innovation organized in Paris by Publicis Group & Les Echos Group.
HUB Institute is an international digital think-tank based in Paris. We accompagny big brands' digital transformation through conferences, training and researches. To learn more about us >> https://hubinstitute.com/
A multimedia digest of DAY ONE at #VivaTech by the HUB Institute.
Vivatech is an international show about innovation organized in Paris by Publicis Group & Les Echos Group.
HUB Institute is an international digital think-tank based in Paris. We accompagny big brands digital transformation through conferences, training and researches. To learn more about us >> https://hubinstitute.com/
[ETUDE] Future of Retail & E-commerce 2017HUB INSTITUTE
Découvrez les grandes tendances et les best practices pour le retail et l'e-commerce en 2017. Au programme : case studies, chiffres clés, paroles d'experts.
>> À télécharger ici http://hubklub.hubinstitute.com/hubreport/future-of-retail-2017/
Aspect central de la transformation du retail, l’expérience client vit de profonds bouleversements impulsés par la digitalisation et les nouvelles attentes des clients, plus informés et plus volatils que jamais.
Le #CES2017 en 10 grandes tendances by @hubinstituteHUB INSTITUTE
Les analystes du HUB Institute vous proposent un aperçu de leur rapport de tendances du #CES2017 (Consumer Electronic Show 2017), le plus grand salon de la tech mondiale. Intelligence Artificielle, Voiture autonomes, Startups, smart home, smart city, smart health, mobility, French Tech, Gadgets... Plus d'info sur hubinstitute.com
Plus que jamais ancré dans le quotidien des Français, YouTube est à la fois un carrefour d'audience, un relais d'influence et un point de contact entre les marques et les consommateurs.
Désormais, 1 Français sur 2 (entre 16 et 44 ans) va sur YouTube tous les jours.
Le YouTube Brandcast vient de commencer et pour vous mettre l’eau à la bouche, voici quelques insights et chiffres clés qui seront révélés tout au long de la soirée :
Plus de 85 chaînes YouTube ont dépassé le million d’abonnés en France (Vs. 10 en 2014)
Au cours des 12 derniers mois, le temps passé à regarder des vidéos de Sport en France a augmenté de 360%
En 2016 en France, pour chaque téléchargement de l’application mobile Pokémon Go, 5 heures de contenu sur le jeu ont été visionnées
Le temps passé à regarder du contenu Famille et Education sur YouTube en France a augmenté de 140% entre 2015 et 2016. N’hésitez pas à prendre connaissance du billet de blog annonçant le lancement de YouTube Kids en France
En France, 1 utilisateur sur 3 regarde des vidéos sur YouTube avant de prendre une décision d’achat
92% des publicités YouTube sont visibles, contre seulement 65% des publicités en dehors de YouTube en France
Avec les niveaux d’investissements actuels, YouTube génère un ROI supérieur à la TV dans 77% des cas (56 études de cas, menée dans huit pays)
90% du top 100 des plus gros annonceurs TV en France incluent déjà YouTube dans leurs plans médias
Plus de deux tiers des utilisateurs regardent YouTube sur leur mobile
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. CANNES
LIONS
2015
World’s
most
famous
event
dedicated
to
Creativity
and
Innovation
Trends analysis from Cannes Lions 2015 by the HUB Institute 2HUB REPORT
Created
in
1954
as
the
International
Advertising
Film
Festival
in
Italy,
the
festival
changed
its
name
with
the
apparition
of
print
and
was
renamed
the
International
Film
Festival.
Then,
the
number
of
categories
rapidly
increased
and
the
festival
finally
took
the
name
of
“Cannes
Lions
International
Festival
of
creativity”.
Cannes
Lions
define
the
future
trends
by
rewarding
innovation
and
creativity
The
Hub
Institute,
a
digital
think
tank
based
in
Paris,
is
bringing
the
main
creative
and
innovative
trends
and
ads
from
this
amazing
event
to
light,
thanks
to
its
on-‐
site
experts.
3. CANNES
LIONS
2015
World’s
most
famous
event
dedicated
to
Creativity
and
Innovation
Trends analysis from Cannes Lions 2015 by the HUB Institute 3HUB REPORT
#1.
TECHNOLOGY
&
DATA
TO
ENTERTAIN
CONSUMERS
#2.
MAKE
USEFUL
INNOVATIONS
FOR
CONSUMERS
#3.
INNOVATION,
TO
SERVE
CUSTOMIZATION
#4.
LATEST
WINNERS
IN
CLASSIC
LIONS
CATEGORIES
4. Cannes
Lions
Innovation
CANNES
LIONS
2015
Trends analysis from Cannes Lions 2015 by the HUB Institute 4HUB REPORT
This
year’s
edition
of
the
Cannes
Lions
was
the
first
one
to
present
a
LIONS
INNOVATION
FESTIVAL
Centered
around
data,
Biology,
urbanism
and
several
different
topics
alike,
technology
is
becoming
a
preponderant
marketing
tool
in
every
field.
But
in
opposition
to
the
growing
fascination
marketers
and
ad
people
have
for
technology,
the
customers
are
mainly
remaining
suspiscious
about
it’s
use.
Big
Data
highlights
privacy
issues.
So
how
can
we
show
the
pureness
of
our
intentions
to
people
regarding
the
use
of
their
informations?
How
can
we
turn
them
into
believers?
Somehow
the
presented
cases
are
showing
us
the
paved
way,
to
learn
how
to
entertain,
to
proove
the
usefullness
and
the
applications
of
marketing
with
datas.
5. The
2015
categories
CANNES
LIONS
2015
Trends analysis from Cannes Lions 2015 by the HUB Institute 5HUB REPORT
BRANDED
CONTENT
&
ENTERTAINMENT
CREATIVE
EFFECTIVENESS
CYBER
DESIGN
FILM
CRAFT
DIRECT
INNOVATION
MEDIA
MOBILE
OUTDOOR
PR
PRESSE
PRODUCT
DESIGN
PROMO
&
ACTIVATION
RADIO
TITANIUM
&
INTEGRATED
FILM
6. The
2015
prizes
CANNES
LIONS
2015
Trends analysis from Cannes Lions 2015 by the HUB Institute 6HUB REPORT
GRAND
PRIX
winning
campaign
GOLD
LION
winning
campaign
SILVER
LION
winning
campaign
BRONZE
LION
winning
campaign
SHORLISTED
campaign
INNOVATION
LION
8. EA
SPORTS
To
make
their
american
football
game,
Madden
relevant
again,
EA
Sports
created
real
time
GIFs
based
on
real
NFL
game
actions
and
stats.
They
called
it
the
Giferator
and
used
it
to
publish
real
time
ads.
Users
were
ultimately
able
to
create
their
own
Madden
GIFs
and
to
publish
them
resulting
in
more
than
420,000
GIFs
shared
accross
the
internet
Case
1
:
Using
real
time
advertising
and
GIFs
to
create
awareness
#1.
TECHNOLOGY
&
DATA
TO
ENTERTAIN
CONSUMERS
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 8
9. AUSTRALIAN
BUREAU
OF
STATISTICS
The
Australian
Bureau
of
Statistics
turned
datas
from
every
town
in
Australia
into
a
mobile
game
called
«
Run
That
Town
».
The
objective
:
helping
citizens
to
understand
the
impact
of
the
data
they
gathered
on
the
country
policies.
They
succeed
in
raising
awareness
about
urbanisation
choices
made
in
their
neigborhoods.
Case
2
:
Use
gaming
to
help
a
better
understanding
#1.
TECHNOLOGY
&
DATA
TO
ENTERTAIN
CONSUMERS
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 9
10. McDONALD’S
Seeking
to
increase
their
foot
fall
and
their
CRM,
McDonald’s
Germany
provided
all
its
products
with
codes
that
Once
registered
in
the
McApp,
offered
the
opportunity
to
win
prizes.
Whithin
3
months,
400,000
consumers
informations
and
habits
were
collected.
Thanks
to
the
data,
geolocated
targeting
was
improved
to
increase
trafic
and
sales.
Case
3
:
Use
a
game
to
collect
behavioral
data
#1.
TECHNOLOGY
&
DATA
TO
ENTERTAIN
CONSUMERS
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 10
11. TRIPADVISOR
TripAdvisor
predicted
93%
of
the
outcomes
of
the
2014
Brazil
World
Football
Cup
matches.
They
based
their
predictions
on
the
quality
of
the
players
accomodations
the
night
before
a
match
and
called
it
the
HotelCup.
They
used
the
reviews
and
the
rankings
from
their
plateform
to
compare
the
hotels.
The
site
highlighted
its
accuracy
and
quality
of
the
reviews.
Case
4
:
Consumer
Generated
Content
used
to
prove
a
brands
value
#1.
TECHNOLOGY
&
DATA
TO
ENTERTAIN
CONSUMERS
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 11
13. TALWAR
BINDI
To
fight
against
indian
women’s
iodine
Deficiency,
Talwar
Bindi
and
the
Neelvasant
Medical
Foundation
&
Research
Centre
created
the
Life
Saving
Dots.
These
are
bindi’s
filled
with
iodine
that
will
be
diffused
in
the
woman’s
body
throughout
the
day
allowing
her
to
receive
her
daily
amount
of
iodine.
Case
1
:
Use
innovation
to
adapt
to
local
habits
#2.
MAKE
USEFUL
INNOVATIONS
FOR
CONSUMERS
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 13
14. DIAGENETIX
Deases
and
their
proliferation
is
still
a
big
issue
for
farmers
around
the
world.
To
help
them
gain
some
time,
Diagenetix
invented
the
Bioranger,
a
simple
device
that
helps
them
manage
and
survey
the
apparition
as
well
as
the
proliferation
of
deseases
in
their
fields.
The
data
collected
is
then
send
to
the
cloud
where
it
can
be
matched
with
nearby
farms.
Case
2
:
Data
helps
updating
one
of
the
worlds
oldest
jobs
#2.
MAKE
USEFUL
INNOVATIONS
FOR
CONSUMERS
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 14
15. COLGATE
PALMOLIVE
The
toothpaste
brand,
created
receipts
presenting
the
exact
amount
of
sugar
in
each
items
bought
by
indian
customers.
Colgate
therefore
collected
the
amount
of
sugar
in
all
items
available
in
indian
supermarkest.
They
also
offered
a
discount
on
the
same
receipt
for
their
newest
toothpaste.
The
amount
of
the
discount
increasing
with
the
sugar
amount
on
the
receipt.
Case
3
:
Use
product’s
data
to
promote
an
innovation
#2.
MAKE
USEFUL
INNOVATIONS
FOR
CONSUMERS
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 15
17. WHAT3WORDS
The
company
created
a
revolutionnary
addressing
system
based
on
a
3
word
combination.
They
created
a
mapping
of
the
world
relying
on
67
trillions
3
meter
squares.
The
related
app
help
people
to
localize
themselves
easily
with
only
3
key
words.
The
system
can
even
work
with
low
network.
Case
1
:
Use
data
to
create
a
different
map
of
the
world
#3.
INNOVATION,
TO
SERVE
CUSTOMIZATION
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 17
18. THE
ECONOMIST
To
make
their
content
more
accessible,
The
Economist
launched
a
vast
retargeting
campaign
on
their
competitors
website.
They
used
contextualised
and
funny
catchphrases
and
animations
to
draw
attention
towards
a
publication
that
is
often
considered
as
austere.
The
campaign
created
12£
worth
of
lifetime
revenue.
Case
2
:
Target
your
competitors
audience
thanks
to
data
#3.
INNOVATION,
TO
SERVE
CUSTOMIZATION
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 18
19. LIBERTY
MUTUAL
INSURANCE
With
the
Moving
Words
campaign
the
insurance
company
equiped
the
Chicago
Marathon
runners
with
RFID
chips
to
give
them
support
in
the
most
crucial
times
of
their
runs.
Their
running
pace
was
recorded
and
directly
broadcasted
on
their
Facebook
allowing
their
friends
to
send
them
messages.
These
were
then
broadcasted
on
screens
along
the
run.
Liberty
Mutual
Insurance
accomplished
over
5
Million
impressions
within
the
6
hours
of
the
marathon.
Case
3
:
RFID
to
help
receiving
words
of
support
#3.
INNOVATION,
TO
SERVE
CUSTOMIZATION
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 19
20. NETFLIX
Netflix
used
Topics
Model,
a
data
analyzing
tool
to
understand
how
they
could
enter
the
french
market.
Netflix
then
created
a
custom
made
lauching
campaign
for
the
french
audience
thanks
to
the
insights
they
found.
The
campaign
was
displayed
outdoors,
it
featured
contextual
content
(GIFs)
they
adapted
to
the
weather
or
even
to
the
time.
In
the
first
week
they
achieved
120
Million
contacts.
Case
4
:
Adapt
the
content
to
your
audience
#3.
INNOVATION,
TO
SERVE
CUSTOMIZATION
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 20
21. NIKE
+
Nike
+
used
the
data
recorded
on
their
subscribers
in
2014
and
created
a
personnalized
1
min
long
animation.
The
video
featured
their
achievements
and
the
parts
they
had
to
work
on.
At
the
end
of
the
video
they
were
redirected
to
a
customized
work
out
plan.
Case
5
:
Using
datas
to
customize
content
and
promote
brand
values
#3.
INNOVATION,
TO
SERVE
CUSTOMIZATION
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 21
24. GEICO
For
its
latest
pre-‐roll
ads,
the
insurance
company
decided
to
make
ads
that
were
“Unskippable”,
viral
and
fun.
It
aimed
at
bringing
attention
to
Geico
in
a
space
that
is
often
hated.
The
most
popular
ad
in
the
series
is
“Family:
Unskippable
–
GEICO”
has
more
than
7.3
million
views.
Case
1
:
The
pre-‐roll
hocus-‐pocus
using
derision
over
digital
culture
#4.
LATEST
WINNERS
IN
CLASSIC
LIONS
CATEGORIES
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 24
25. LEICA
Leica
celebrated
the
100
years
of
it’s
creation
with
an
artsy
film
recreating
the
most
famous
shots
taken
with
the
camera.
Going
from
black
and
white
to
color
while
reproducing
the
original
pictures,
the
film
featured
several
photos
that
made
history.
Case
2
:
Creating
films
based
on
photos
#4.
LATEST
WINNERS
IN
CLASSIC
LIONS
CATEGORIES
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 25
27. JOHN
LEWIS
The
english
retailer
made
a
video
ad
for
Christmas
2014.
It
was
featuring
a
young
boy
and
his
pet
pingouin.
Entitled
«
Monty’s
Christmas
»,
the
video
insisted
on
the
link
that
could
exist
between
a
child
and
his
toys,
by
animating
one
of
them.
Case
1
:
Move
people
with
simple
and
emotional
content
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 27
#4.
LATEST
WINNERS
IN
CLASSIC
LIONS
CATEGORIES
28. HONDA
With
their
«
The
Other
Side
»
video
ad,
Honda
offered
viewers
the
opportunity
to
innteract
with
the
content
of
their
ad
simply
by
pushing
the
«
R
»
button
on
their
keyboards.
The
video
displayed
two
overlaping
stories
in
between
of
which
the
viewer
could
switch
by
pressing
the
key.
Case
2
:
Broadcasting
brand
values
through
a
clever
twist
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 28
#4.
LATEST
WINNERS
IN
CLASSIC
LIONS
CATEGORIES
30. NZ
TRANSPORT
AGENCY
Making
a
safety
campaign
aimed
to
young
drivers
isn’t
easy.
In
New
Zeland,
the
Transport
Agency
used
Snapchat
to
get
there
message
threw.
The
campaign
reached
over
10
000
young
people,
and
98%
of
them
spent
the
whole
day
with
it,
waiting
until
the
last
snap.
Case
1
:
Using
the
right
media
to
tell
a
story
and
a
hidden
message
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 30
#4.
LATEST
WINNERS
IN
CLASSIC
LIONS
CATEGORIES
31. LOWE’S
Using
Vine’s
pause
option,
the
retailer
created
6
seconds
long
«
How
To
»
videos.
The
viewer
only
had
to
press
on
the
vine
and
to
stop
it
to
see
a
step
by
step
explanation.
Lowe’s
created
the
first
interactive
campaign
with
Vine.
Case
2
:
Using
the
media
features
to
deliver
Brand
Utility
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 31
#4.
LATEST
WINNERS
IN
CLASSIC
LIONS
CATEGORIES
33. DOMINO’S
Domino’s
started
an
emoji
ordering
system
for
their
subscribers.
People
could
just
tweet
or
text
a
pizza
emoji
to
receive
their
order
at
home.
The
idea
was
featured
in
several
news
outcomes
and
talk
shows
and
over
500
people
subscribed
to
the
emoji
ordering
service
on
the
first
day.
Case
1
:
The
power
of
image
to
ease
communication
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 33
#4.
LATEST
WINNERS
IN
CLASSIC
LIONS
CATEGORIES
34. JORDAN
To
honor
Derek
Jeter
an
american
baseball
legend,
the
Jordan
Brand
invited
New
York
and
people
all
around
the
USA
to
tip
their
caps
and
to
capture
the
moment
in
his
honor.
The
movement
was
massively
followed
on
social
media
as
well
as
on
TV
and
in
the
press.
Case
2
:
Social
Media
to
pay
tribute
Trends
analysis
from
Cannes
Lions
2015
by
the
HUB
Institute
Trends analysis from Cannes Lions 2015 by the HUB Institute 34
#4.
LATEST
WINNERS
IN
CLASSIC
LIONS
CATEGORIES
36. HUB
Institute’s
website
:
hubinstitute.com/livecanneslions/
#HUBLions
:
EVERYTHING
ABOUT
CANNES
LIONS
2015
Trends analysis from Cannes Lions 2015 by the HUB Institute 36HUB REPORT
Click
on
the
logo
to
access
the
web
page
37. Discover
our
two
other
reports
from
Cannes
Lions
2015
on
Slideshare
#HUBLions
:
EVERYTHING
ABOUT
CANNES
LIONS
2015
Trends analysis from Cannes Lions 2015 by the HUB Institute 37HUB REPORT
Click
on
the
logo
to
access
our
Slideshare
Account
38. Discover
our
DIGITAL
TRANSFORMATION
PASSPORT
HUB
INSTITUTE
:
DIGITAL
THINK
TANK
Trends analysis from Cannes Lions 2015 by the HUB Institute 38HUB REPORT
LEARN
MORE
5
PASS
FOR
EACH
OF
OUR
2015
HUBDAYS
8
conferences
devoted
to
digital
marketing
5
PASS
FOR
OUR
HUBFORUM
PARIS
2015
SUMMIT
The
annual
meeting
for
every
digital
decision-‐maker
ACCESS
TO
ALL
OUR
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8
studies
and
strategic
analysis
on
the
last
digital
innovations
39. France
:
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Notre
Dame
des
Victoires,
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CONTACTS
Trends analysis from Cannes Lions 2015 by the HUB Institute 39HUB REPORT
VINCENT
DUCREY
CO-‐FOUNDER
EMANUEL
VIVIER
CO-‐FOUNDER
WWW.HUBINSTITUTE.COM
HUBINSTITUTE
@HUBINSTITUTE
@vincent_ducrey
@emmanuelvivier
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