Download as PDF, PPTX
Uploaded byIlker Ergen
Cannes Lions 2017 Highlights
The document discusses Cannes Lions, an annual festival that recognizes creative excellence in advertising and design. It provides details on the many events, sessions, and activities at Cannes Lions including awards ceremonies, workshops, parties, and networking opportunities. Over 15,000 attendees from over 90 countries participate in the festival. The document also examines how Cannes Lions has evolved over time, with new categories, a growing focus on technology, data, and diversity issues. It highlights some award-winning campaigns from recent years that showcase innovative, impactful work.
Cannes Lions 2017 Highlights
- 1.
- 2.
- 3.
- 4.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
- 11.
- 12.
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19.
- 23. Award Categories –Cannes Lions 2015 2016
- 24. Lions Health Lions Innovation LionsEntertainment Award Categories – Other 2015 2016
- 25.
- 26. Google & search Facebook: social by design Riseof the tablets Storytelling A/B testing: Change the behaviour Inspired by technology Branded content Mobile as the 2nd screen Millenials crave connections Go offline: Back to basics Youtube Neuroscience Data-insight- strategy- creativty Real Time Marketing Generation Edge Artificial Intelligence Virtual Reality Changing Marketing Approach Artificial Intelligence Virtual Reality Data Crafting Snapchat Cannes Lions Evolution
- 27.
- 29.
- 31.
- 34.
- 35. Cannes Shakedown Evolution ofCreativity
- 36.
- 37.
- 39. Cannes Shakedown Evolution ofCreativity Keeping Brands Safe
- 40.
- 41. Cannes Shakedown Evolution ofCreativity Keeping Brands Safe Diversity – Gender Equality
- 42.
- 43.
- 44. Cannes Shakedown Evolution ofCreativity Keeping Brands Safe Diversity – Gender Equality Content
- 46.
- 48.
- 49. Cannes Shakedown Evolution ofCreativity Keeping Brands Safe Diversity – Gender Equality Content
- 50. WPP World’s Most Creative ParentCompany for the 7th time BBDO Droga5 Burger King
- 51.
- 52. Data Driven Real Time CrowdSourcing1
- 53.
- 54.
- 55.
- 56.
- 57.
- 58. Restaurant Capacity BasedAd Case Video
- 59.
- 60. Green Light Run CaseVideo
- 61.
- 62.
- 63.
- 64.
- 65.
- 66.
- 67.
- 68.
- 69. New and NotImproved Case Video
- 70. Stop the Cycle CaseVideo
- 71.
- 72. Drag, Drop &Go Case Video
- 73.
- 74. Google Home ofthe Whooper Case Video
- 75.
- 76. Foot Type Test CaseVideo
- 77.
- 78.
- 79.
- 80. Super Bowl DronesHalf Time Show Case Video
- 81.
- 82.
- 83. The One Moment CaseVideo
- 84. The Name Change CaseVideo
- 85.
- 86.
- 87. The World’s BiggestAsshole Case Video
- 88.
- 89.
- 90. The Virtual CrashBillboard Case Video
- 91. Until We AllBelong Case Video
- 92.
- 93.
- 94.
- 95.
- 96.
- 97. The Colour ofCorruption Case Video
- 98. All That WeShare Case Video
- 99. Brands with Purpose BraveBrands Utility Marketing 4
- 100.
- 101. The Children ReplacementProgramme Case Video
- 102. Live From aDifferent World Case Video
- 103.
- 104.
- 105.
- 106.
- 107.
- 108.
- 109.
- 110.
- 111. Healthy Hands ChalkSticks Case Video
- 112. I used totry to sell things just on the creativity of something, and I’d be furious if they didn’t see the genius I saw. Now, if I was a client, I wouldn’t want to buy something just because it’s creative… They should buy something because it’s right, and good for their business, and answering their needs. ‘ ’
- 113.