The document discusses the challenges and opportunities in blending new technology with traditional methods in creative industries. It emphasizes the importance of innovation, storytelling, and learning from failures, while highlighting the potential of small data to create significant impact. The overall message advocates for a collaborative and open-minded approach to creativity and problem-solving.

2. NEW / OLD

3. teach new technology old tricks

4. people still go to see
James Bond movies

5. NO COLLABORATION

6. there’s no easy way

7. Fuck formal briefs

8. SAY NO

9. We are as blind as we want to be

10. share
your
dilemma

11. Anyone saying The Sky Is The Limit
hasn’t been to space

12. Future ad agencies

13. hybrid experts, united ventures,
designing better lifes,
the new creatives

14. Big Spaceship + Forsman & Bodenfors
50/50 creative / non-creative;
whoever’s doing it, has the responsibility

15. INNOVATION

16. Nothing interesting
starts without
doubts

17. small ideas
can have
great effects

18. Finding a beautifully
simple solution
to an ugly problem

19. SMALL DATA

20. small input from the user
offering great outcome

21. Small data is not about what
you can tell about the world
but about what could be
interesting for the individual

22. FAILUREs

23. Shit happens more often
than success, so it offers
more learnings

24. STORYtelling

25. ppt vs tales

26. When we’re in story mode we just
ignore raTionality so better not
bother your audience with facts

27. Thanks!