A talk for Melbourne Award School 2012 on how to come up with solutions and not ads for your clients marketing problems.
And some techniques to generate ideas
AWARD School 2014 RELEVANCE the key to coming up with digital advertising ideas.The Thought Police
I just did this lecture on digital advertising for the 2014 class of Melbourne AwardSchool.
It's about being relevant, and different ways great online ad campaigns have achieved this.
More about me and the workshops I regularly teach can be found here:
http://www.thethoughtpolice.com.au/?page_id=52
What Is Data Visualization And Why Should You CareSavage Marketing
Martijn Verstrepen - Information Lab
Data visualization is about seeing and understanding your data. Only when you understand your data, you can make decisions that will lead to success. In business, sports, education etc. We will show you in 30 minutes with examples why this is important for you and how you could do this yourself, so you will get to results fast.
Quick guide to people-centered design by Michael Koenka of MDK Strategy. This covers processes, deliverables, plus handy insights into when to use it and why. Hats off and mad props goes out to the great peeps at Google Ventures, IDEO and Stanford Design for influencing this deck.
A talk on the challenges facing market research, especially qualitative research, in an era of ROI.
Is qual actually helping us make better decisions? Or has it failed to keep up with the world around it?
What does 'Social Media' mean? (and what does it mean for my business?)northern comfort
A short presentation on what social media means for you and your business, and how to get the best out of it. (clue: it's nothing to do with Facebook, or Twitter, or...etc)
A talk for Melbourne Award School 2012 on how to come up with solutions and not ads for your clients marketing problems.
And some techniques to generate ideas
AWARD School 2014 RELEVANCE the key to coming up with digital advertising ideas.The Thought Police
I just did this lecture on digital advertising for the 2014 class of Melbourne AwardSchool.
It's about being relevant, and different ways great online ad campaigns have achieved this.
More about me and the workshops I regularly teach can be found here:
http://www.thethoughtpolice.com.au/?page_id=52
What Is Data Visualization And Why Should You CareSavage Marketing
Martijn Verstrepen - Information Lab
Data visualization is about seeing and understanding your data. Only when you understand your data, you can make decisions that will lead to success. In business, sports, education etc. We will show you in 30 minutes with examples why this is important for you and how you could do this yourself, so you will get to results fast.
Quick guide to people-centered design by Michael Koenka of MDK Strategy. This covers processes, deliverables, plus handy insights into when to use it and why. Hats off and mad props goes out to the great peeps at Google Ventures, IDEO and Stanford Design for influencing this deck.
A talk on the challenges facing market research, especially qualitative research, in an era of ROI.
Is qual actually helping us make better decisions? Or has it failed to keep up with the world around it?
What does 'Social Media' mean? (and what does it mean for my business?)northern comfort
A short presentation on what social media means for you and your business, and how to get the best out of it. (clue: it's nothing to do with Facebook, or Twitter, or...etc)
I was invited by the Teen Business Challenge to give a presentation on creating minimum viable products. The exercise forced me to utilize objects the students would be familiar with and illustrate how prototyping has been integral in business for the last 100 years. I then lead the group in a workshop to help them create paper prototypes.
I was invited with Professor Andy Gold from HCC by the University of Tampa MBA program to deliver a lecture and workshop on Design Thinking and how to apply it to rapid mobile app prototyping. We coached the students through a means analysis and then utilized their various skill sets to prototype new mobile app ideas.
I was invited by the Tampa Product Owners group to give a lecture and create a workshop on Experience Design and Journey mapping. I emphasized the importance of sketching in my process and incited the group to draw their ideas throughout the session.
The communications industry is in a period of massive change. It is a time when more than ever, we need to be grounded in an understanding of people’s evolving behaviour and needs. But at this moment of opportunity the industry is waking up to the fact that instead of leading the way, a lot of qualitative research is based on faulty assumptions, has not kept up with cultural change or scientific learning about how the brain works, and may actually be hindering success. This is not the fault of researchers: most companies use market research poorly and don’t ask for innovation in research. But this situation runs the risk of damaging qualitative research’s value and credibility at a time when it is most needed; and researchers, clients, and agencies need to work together to win that credibility back.
Learn about product design and what it is, why it's important, and methods for approaching design yourself. Slides are copyright Stephanie Engle and taken from a presentation for HackDuke at Duke University.
Experimental Startups in Miami thanks to the Knight Foundation Adam Berk
Our goal is to create a community of experimentation in Miami. We got together at The LAB Miami to pitch problems and customers not solutions. We will spend the next year asking each other "What problem are you solving" rather than "how many downloads do you have" or "how much have you raised"?
The Truth About Startups: What I wish someone had told me about entrepreneurs...Yevgeniy Brikman
This is the talk I gave at MIT's Martin Center for Entrepreneurship. It's a talk I wish someone gave me when I was in college to help me think about the role of entrepreneurship and startups in my career.
You can find the video of the talk here: https://www.youtube.com/watch?v=Rus32iR_Ag0
Branding has always been a strength of Realtors and now we have the opportunity to capture more clients, attention and notice by creating videos that are contextual in nature with the local real estate economy.
Eurobest Young Creatives - Silver Winner (Hungary)Isobar Budapest
A nemzetközi Eurobest Young Creatives lisszaboni versenyén ezüstérmet szerzett magyar csapat (Bodnár Bence, Halász Axel) munkája.
A briefről röviden:
Az ügyfél egy három hete alapított lisszaboni startup cég, a Linhas sobre Rodas volt, egy négy varrónő által alapított varroda, akik egy motoros futárral kiegészülve egyedi szolgáltatást nyújtanak a fővárosiaknak: házhoz mennek a kopott, javításra szoruló ruhákért, elszállítják azokat, majd a javítás után igény szerint oda viszik vissza, ahova az ügyfél szeretné.
A feladat a szolgáltatás bevezető kampányának kitalálása volt, minimális büdzséből, legalább három eszköz használatával. Emellett fontos tényező volt az idő: egy hét alatt megvalósítható, karácsonyhoz kapcsolódó kampányötletet kellett kitalálni és prezentálni.
I was invited by the Teen Business Challenge to give a presentation on creating minimum viable products. The exercise forced me to utilize objects the students would be familiar with and illustrate how prototyping has been integral in business for the last 100 years. I then lead the group in a workshop to help them create paper prototypes.
I was invited with Professor Andy Gold from HCC by the University of Tampa MBA program to deliver a lecture and workshop on Design Thinking and how to apply it to rapid mobile app prototyping. We coached the students through a means analysis and then utilized their various skill sets to prototype new mobile app ideas.
I was invited by the Tampa Product Owners group to give a lecture and create a workshop on Experience Design and Journey mapping. I emphasized the importance of sketching in my process and incited the group to draw their ideas throughout the session.
The communications industry is in a period of massive change. It is a time when more than ever, we need to be grounded in an understanding of people’s evolving behaviour and needs. But at this moment of opportunity the industry is waking up to the fact that instead of leading the way, a lot of qualitative research is based on faulty assumptions, has not kept up with cultural change or scientific learning about how the brain works, and may actually be hindering success. This is not the fault of researchers: most companies use market research poorly and don’t ask for innovation in research. But this situation runs the risk of damaging qualitative research’s value and credibility at a time when it is most needed; and researchers, clients, and agencies need to work together to win that credibility back.
Learn about product design and what it is, why it's important, and methods for approaching design yourself. Slides are copyright Stephanie Engle and taken from a presentation for HackDuke at Duke University.
Experimental Startups in Miami thanks to the Knight Foundation Adam Berk
Our goal is to create a community of experimentation in Miami. We got together at The LAB Miami to pitch problems and customers not solutions. We will spend the next year asking each other "What problem are you solving" rather than "how many downloads do you have" or "how much have you raised"?
The Truth About Startups: What I wish someone had told me about entrepreneurs...Yevgeniy Brikman
This is the talk I gave at MIT's Martin Center for Entrepreneurship. It's a talk I wish someone gave me when I was in college to help me think about the role of entrepreneurship and startups in my career.
You can find the video of the talk here: https://www.youtube.com/watch?v=Rus32iR_Ag0
Branding has always been a strength of Realtors and now we have the opportunity to capture more clients, attention and notice by creating videos that are contextual in nature with the local real estate economy.
Eurobest Young Creatives - Silver Winner (Hungary)Isobar Budapest
A nemzetközi Eurobest Young Creatives lisszaboni versenyén ezüstérmet szerzett magyar csapat (Bodnár Bence, Halász Axel) munkája.
A briefről röviden:
Az ügyfél egy három hete alapított lisszaboni startup cég, a Linhas sobre Rodas volt, egy négy varrónő által alapított varroda, akik egy motoros futárral kiegészülve egyedi szolgáltatást nyújtanak a fővárosiaknak: házhoz mennek a kopott, javításra szoruló ruhákért, elszállítják azokat, majd a javítás után igény szerint oda viszik vissza, ahova az ügyfél szeretné.
A feladat a szolgáltatás bevezető kampányának kitalálása volt, minimális büdzséből, legalább három eszköz használatával. Emellett fontos tényező volt az idő: egy hét alatt megvalósítható, karácsonyhoz kapcsolódó kampányötletet kellett kitalálni és prezentálni.
Gerilla használhatósági tesztelés mobilon - Gócza Zoltán előadása a Smartmobi...Isobar Budapest
A 2012-es Smartmobil konferencián a használhatósági tesztelésről tartottunk előadást. Adta magát a témaválasztás, mivel meggyőződésünk, hogy a felhasználók bevonásának kritikus szerepe van egy app sikerében, és mégis azt látjuk, hogy kevesen élnek vele.
Hogyan másszuk meg a márkaépítés mobil Maslow-piramisát?Isobar Budapest
A mobilnak ott van keresnivalója a márkaépítés terén, ahol egy kifejezett fogyasztói igény -- vagy ennek hiányában egy alkalmas pillanat és apropó -- úgy találkozhat a márka szándékával, hogy arra a mobil a legalkalmasabb, vagy akár az egyetlen eszköz.
A válasz a tartalmában és formájában is mobilra szabott oldaltól a márkázott app-ig bármi lehet.
Csak azt kell átgondolnunk, hogy mi az, amire valóban szüksége van a fogyasztóinknak, mikor jöhetünk kapóra az életükben; hogyan járulhat ez hozzá a márkaélményhez; és mit tudunk kihasználni, hogyan lehetnek hasznunkra mindebben az eszköz sajátosságai.
Ha ez ennyire egyszerű, akkor miért olyan nehéz mégis? És hogyan találhatjuk meg a helyünket a márkaépítés mobil Maslow-piramisán?
Part 1: Fundamentals of Designing for Multiple Devices - GA London, 24 Jul 2013Anna Dahlström
Slides from the first of my 3 part series classes at General Assembly in London on the 24th of July 2013.
https://generalassemb.ly/education/designing-for-multiple-devices-3-part-series/london/2172
ABSTRACT
This introductory class will cover the basics of responsive design and mobile apps (for both Android and iOS), and how expectations and practices have changed for both.
The job of UX designers has always been challenging: you have to create things that your users will love. There are design principles and best practices to help you but you need to apply them now in an ever-changing environment where screens, devices, and contexts vary constantly.
17 Cartoons That Will Change Your Business by @BrianSolis @GapingvoidBrian Solis
This special series of cartoons, with short insights from both Hugh MacLeod and Brian Solis adapted from #WTF (www.wtfbusiness.com), will help you see things differently.
N.B. You'll be asked for your email to view this special series of cartoons, with valuable insights from both Hugh MacLeod and Brian Solis.
http://gapingvoid.com/solis-image-download/
As a developer do you find yourself struggling to keep up with the endless stream of technology options available? If so, please join us as we take you through the A to Z of application modernization technologies that you need to be aware of in order to extend the life of your Notes databases. We will step our way through the Modernization Alphabet starting at APIs before working our way through to Web Components, XPages, YAML, and Zapier. Our goal in this session will be to give you a better understanding of at least one technology you might not have previously considered that you should be using when you return from this conference.
Presented at Engage 2018
A presentation about how experience designers mostly miss the point about communicating with business stakeholders. Practical techniques from the sales discipline to ensure better efficacy in bringing clients around to making the right decisions.
Amy DeLouise on The Art of the Video Interview Amy DeLouise
Amy DeLouise speaks about how to prepare for and conduct great video interviews. Presented to the Interagency Visual Media Group, October 2015. #Video. #Interviews.
Barriers of Design in Business | Morgenbooster #861508 A/S
At this Morgenbooster Creative Director, Tore Rosbo, shared his experiences on barriers causing design and brand projects to fail, and how to succeed with great customer brand experiences.
Watch and download video and slides here: https://1508.dk/morgenbooster/barriers-of-design-in-business/
Forget everything you know about pitches and discover all the mistakes you can avoid.
Don't forget that selling is not the coolest thing to do, but is damn important!
This presentation was made on our Lunch 'N' Learns which are presentations given each Friday at Whitesmith. Since it's a spoken presentation, it's natural that some information is missing from the slides. So take it with a grain of salt.
Visit our site and subscribe to our Newsletter for more cool news!
Site: https://www.whitesmith.co/
Newsletter: http://bit.ly/20T3YIS
Wether you're a freelance designer, or you're working in-house for a design agency or company, you need to be passionate about what you do. In this presentation I'm trying to help upping your passion by a variety of do's and don'ts.
Tattooed Baby - The art of telling big stories in small spacesstuwilson.co.uk
Tattooed Baby is an eBook all about the propagation of effective onscreen display advertising. It is a collection of 150 insights split across 15 process oriented chapters, at least 5 insights per chapter and every insight written under 140 characters because a Tattooed Baby should always be short and sweet for today’s short and sweet attention span.
This handbook is about sharing the discipline of using art and code and word economy to tell stories through tiny letterboxes smaller than the size of a classified newspaper ad. It’s about learning to do more with less. Less pixels, less frames, less words, less time, less k size. And these moments can be even more direct than direct mail. Fundamentally, the art of telling big stories in small spaces boils down to following Abram Games’ original philosophy of deriving “maximum meaning” from “minimum means”.
Art + story + way finding + teleportation = A Tattooed Baby
The aim of this book is to lift the overall quality of output for all. To try and rid the world of poor, forgettable advertising by sharing best practices learned over fifteen years of professional experience, one pixel at a time.
It’s a big, little handbook to help students, as well as professionals, who want to increase their success in onscreen display advertising throughout it’s lifecycle, as part of a wider digital or integrated marketing communications strategy. If you can tell a story in ODA you can tell it anywhere. Small will always scale up. Above all, Tattooed Baby is there as a reminder to us all to breed a motivated attitude in ourselves and inspire our teams to realign the perceived value of not just how creative we can be in these small spaces but how wonderful it feels to witness them and engage with them as an audience.
Tresó Károly UX designer előadása a Finnováció 2012 konferencián a számtalan új digitális eszköz megjelenése kapcsán kihívást jelentő felülettervezési feladatokról.
Milyen nehézségei és lehetőségei vannak a márkamenedzsernek a digitális közegben? A MAKSZ Online marketing kurzusának keretében a mito-val közösen adtunk elő a Corvinuson.
A kreatív ötlet, vagy az átgondolt stratégia a siker kulcsa egy tenderhelyzetben? Szükséges és egyáltalán lehetséges választani a kettő közül? Előadásunk a Reklámfeszt New Business Konferenciáján
Márkaépítés a fogyasztói kontroll korában 2.0Isobar Budapest
Milyen nehézségei és lehetőségei vannak a márkamenedzsernek a digitális közegben? A MAKSZ Online marketing kurzusának keretében a mito-val közösen adtunk elő a Corvinuson.
A mobil megoldások szerepe a lakáshitelezésbenIsobar Budapest
„A mobil megoldások szerepe a lakáshitelezésben” címmel tartott közös előadást a Media Hungaryn
Petróczy János, az MKB Bank online szakértője és Hanzmann Gábor, account directorunk.
Milyen nehézségei és lehetőségei vannak a márkamenedzsernek a digitális közegben? A MAKSZ Online marketing kurzusának keretében a mito-val közösen adtunk elő a Corvinuson.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
Hidden Gems of Europe - DISCOVERING THE CONTINENT'S BEST-KEPT SECRETSKamil Uğraş TÜRKOĞLU
Europe, continent rich in history, culture, and natural beauty, is often synonymous with famous cities like Paris, Rome, and London. These iconic destinations attract millions of tourists every year, captivating them with their renowned landmarks, vibrant culture, and bustling urban life. However, beyond these well-trodden paths lie countless hidden gems waiting to be discovered. These lesser-known destinations offer unique experiences, authentic encounters, and breathtaking landscapes that often surpass the allure of their famous counterparts.
In "Hidden Gems of Europe," we embark on a journey to uncover these secret spots, exploring the heart and soul of Europe through its quaint villages, charming towns, and secluded natural wonders. This book aims to inspire travelers to look beyond the obvious and venture into the lesser-explored corners of the continent, where true adventure and discovery await.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
Our Ooty honeymoon package from Chennai is a perfect escape for newlywed couples to celebrate their love and start their new life together. Our package offers a range of itineraries to cater to the diverse preferences of couples. From adventure activities to relaxing spa sessions, these packages are designed to provide the perfect balance between adventure and relaxation.
LUXURY TRAVEL THE ULTIMATE TOKYO EXPERIENCE FROM SINGAPORE.pdfDiper Tour
Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/