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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.

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Evolution conference - Advertising on mobile

A nemzetközi Eurobest Young Creatives lisszaboni versenyén ezüstérmet szerzett magyar csapat (Bodnár Bence, Halász Axel) munkája. A briefről röviden: Az ügyfél egy három hete alapított lisszaboni startup cég, a Linhas sobre Rodas volt, egy négy varrónő által alapított varroda, akik egy motoros futárral kiegészülve egyedi szolgáltatást nyújtanak a fővárosiaknak: házhoz mennek a kopott, javításra szoruló ruhákért, elszállítják azokat, majd a javítás után igény szerint oda viszik vissza, ahova az ügyfél szeretné. A feladat a szolgáltatás bevezető kampányának kitalálása volt, minimális büdzséből, legalább három eszköz használatával. Emellett fontos tényező volt az idő: egy hét alatt megvalósítható, karácsonyhoz kapcsolódó kampányötletet kellett kitalálni és prezentálni.

Hogyan másszuk meg a márkaépítés mobil Maslow-piramisát?

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A mobilnak ott van keresnivalója a márkaépítés terén, ahol egy kifejezett fogyasztói igény -- vagy ennek hiányában egy alkalmas pillanat és apropó -- úgy találkozhat a márka szándékával, hogy arra a mobil a legalkalmasabb, vagy akár az egyetlen eszköz. A válasz a tartalmában és formájában is mobilra szabott oldaltól a márkázott app-ig bármi lehet. Csak azt kell átgondolnunk, hogy mi az, amire valóban szüksége van a fogyasztóinknak, mikor jöhetünk kapóra az életükben; hogyan járulhat ez hozzá a márkaélményhez; és mit tudunk kihasználni, hogyan lehetnek hasznunkra mindebben az eszköz sajátosságai. Ha ez ennyire egyszerű, akkor miért olyan nehéz mégis? És hogyan találhatjuk meg a helyünket a márkaépítés mobil Maslow-piramisán?

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