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Adecco Creative & Marketing - Client Services
The document outlines a recruitment strategy focused on connecting clients with creative and marketing talent across various industries, emphasizing tailored solutions and expertise in these fields. It highlights the growing demand for diverse and skilled marketing professionals, including various roles and necessary competencies in a competitive landscape. The strategy involves leveraging networks, an extensive talent pool, and advanced screening processes to meet clients' specific needs and enhance workforce efficiency.
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Adecco Creative & Marketing - Client Services
- 1. C O NN E C T I N G O U R C L I E N T S T O C R E AT I V E & M A R K E T I N G TA L E N T HIRE MORE INSPIRED PEOPLE
- 2. Specialize exclusively inthe placement of creative & marketing talent on a freelance, temporary and direct hire basis across all industries, including: Leverage staffing resources with team of expert recruiters experienced in the creative space: Our creative staffing solutions. OVERVIEW Customized recruitment model built around our clients’ needs. BEAUTY & RETAIL FASHION CONSUMER PRODUCTS PUBLISHING & EDITORIAL DIGITAL FASHIONCOMMUNICATIONS MARKETING
- 3. OUR CUSTOMER ALIGNMENT TopTalent & Candidate Network Connections Leverage Creative Team of Expert Recruiters TENURE MANAGEMENT IMPROVE CONTROL & COMPLIANCE IMPROVE TOTAL USAGE/ VISIBILITY 1099 VETTING PAYROLLING SERVICES Efficiencies through one supplier vs. many small or niche providers Leverage spend under one staffing program to deliver: Consultative partner in the creative and marketing space.
- 4. ALIGNING YOUR NEEDSWITH OUR TALENT WE UNDERSTAND THE UNIQUE SKILL SETS AND CULTURE FIT YOUR BUSINESS DEMANDS Leverage our national creative and marketing talent pool and network connections — Create a qualified and productive workforce to meet your current and future demands — Acquire talent that will give your team a competitive edge in the design, marketing and branding of products and services — We have extensive experience connecting companies across all industries with creative and marketing professionals
- 5. COMPETITION FOR TOPTALENT Marketing departments are adapting to new roles and drive and prove revenue, creating a need for a new type of professional with a more varied skill set — Adecco Creative & Marketing assists clients in understanding, finding and hiring this new skill set — Demand for marketing and creative skill set is increasing — Temporary and permanent creative and marketing workforces are increasing to offset in-house skills and workforce — Wages for positions with creative and marketing skill sets are increasing “Marketers are no longer just good storytellers, but technologists that are required to make data-driven decisions.” http://www.radius.com/2015/01/13/4-biggest-trends-2015-marketing-technology-landscape/
- 6. Critical thinking — Persuasive — Inspiring — Agile — Transparent — Responsive Data analytics — Marketing — Criticalthinking /decision making — Business partner /vendor management — Programming Writing & editing skills / above average grammar — Graphic design — Web development — SEO experience — Social media experience — Sales — Video production Professional skill sets you need to keep up with the competition: IN-DEMAND SKILL SETS FOR HIGH PERFORMING MARKETING DEPARTMENTS TOP SKILL SETS FOR CUSTOMER-CENTRIC MARKETERS TOP SKILL SETS FOR CONTENT MARKETERS TOP SKILL SETS FOR DATA-DRIVEN MARKETERS
- 7. POSITIONS: FASHION INDUSTRY Technical designer — Fashiondesigner — Fashion copywriter — Merchandiser Product developer — Digital designer — Graphic designer — Visual designer Planner — Buyer — Accessory designer
- 8. CONSUMER PRODUCTS INDUSTRY Graphicdesigners — Copywriter — Proofreader — Art director Marketing manager — Project manager — Product designer — Package designer POSITIONS:
- 9. RETAIL/BEAUTY INDUSTRY Technical designer — Fashiondesigner — Fashion copywriter — Merchandiser Product developer — Graphic designer — Digital designer — Package designer POSITIONS:
- 10. PUBLISHING INDUSTRY Graphic designer — Digitaldesigner — Copywriter — Copy editor Editor — Proofreader — Art director — Marketing manager Social media specialist — Project manager POSITIONS:
- 11. ADVERTISING INDUSTRY Graphic designer — Digitaldesigner — UI/UX designer — Copywriter Proofreader — Art director — Marketing manager — Project manager POSITIONS:
- 12. OUR RECRUITMENT STRATEGIES Well-networked recruitersin the industries and skill sets we place Active presence on social media platforms Partnerships with creative and marketing groups and organizations: Business Marketing Association — Style Careers Virtual interview process to reach candidates in any location Largest database of pre-screened candidates in the staffing industry Proprietary prescreening portfolio and work sample review process Web-based applicant tracking system
- 13. TALENT CRITERIA Brand andindustry experience — Portfolio aesthetics — Education / technical expertise — Cultural fit Portfolio and resume review — Talent consultation with prospective candidates — Requisition consultation with hiring manager — Candidate interview prep and debrief sessions — Continued partnership and consultation following placement WHAT DO WE LOOK FOR IN OUR TALENT? HOW DO WE MAKE THE PERFECT MATCH BETWEEN OUR TALENT AND OUR CLIENT?
- 14. SELECTING THE PERFECTMATCH Curiosity about the inner working of the “interweb” — Extremely organized & methodological; attention to detail — Ambition, drive and creative spark — Sense of humor — High tolerance for ambiguity / agility Passionate about delivering great customer experiences — Multi-tasking could be their middle name — Deadline and metrics driven — Works well in a team environment, highly adaptable — Self-motivated, effective problem solver THE NEW MARKETER NEEDS A DIFFERENT SET OF SOFT SKILLS AND SPECIFIC PERSONALITY TRAITS TO SUCCEED IN THE NEW CREATIVE AND MARKETING LANDSCAPE:
- 15. CREATIVE AND MARKETINGTALENT POOL OVERVIEW ART DIRECTORS--------------------------------------------------- 33K BUYER / MERCHANDISERS---------------------------------------113K COMPUTER AIDED DESIGNERS----------------------------------62.1K COPYWRITERS-----------------------------------------------------0.7K CREATIVE / GRAPHIC DESIGNERS------------------------------137.1K FASHION DESIGNERS--------------------------------------------51.7K GRAPHIC DESIGNERS-------------------------------------------501.1K MARKETING COORDINATORS---------------------------------- 37.5K MARKETING EVENT MANAGEMENT-------------------------------1M ONLINE MARKETING MANAGERS ----------------------------- 52.5K PRODUCTION ASSISTANTS--------------------------------------16.5K PROJECT MANAGERS-------------------------------------------- 931K USER EXPERIENCE DESIGNERS--------------------------------- 34.9K WEB DESIGNERS------------------------------------------------- 27.8K POSITION PROFESSIONALS ON LINKEDIN Source: LinkedIn Talent Solutions - Talent Pool Report, October 2014
- 16. Source: U.S. Bureauof Labor Statistics’ 2014-15 Occupational Outlook Handbook How some of the marketing occupations compare as far as job growth. TRENDS IN JOB GROWTH Top creative and marketing positions with the fastest expected growth rate through 2022: Market research analysts 32%much faster than averages Web developers 20%faster than average Technical writers 15%faster than average Public Relations Manager 13%as fast as average Marketing Managers 13%as fast as average Advertising Manager 12%as fast as average Product Developers 12%as fast as average Sales Manager 8%as fast as average
- 17. SKILL SETS /DIGITAL POSITIONS: Digital analyst — Digital marketer — Digital producer — Digital project manager — eCommerce specialist — Email marketer — Front-end developer Information architect — Interactive designer — Mobile developer — Multimedia designer — Online marketer — Project manager — SEO/SEM specialist Social media expert Usability expert — User interface designer — UX designer — Video editor — Web designer
- 18. POSITIONS: SKILL SETS /MARKETING Account planner — Advertising manager — Brand manager — Content manager/strategist — Database marketer — Direct marketer Event marketer — Marketing manager — Marketing researcher Marketing specialist Media buyer — Media planner Online media specialist — Planner — PowerPoint specialist — Print production specialist — Product manager — Project manager
- 19. SKILL SETS /CREATIVE POSITIONS: Agency copywriter — Art director — CAD designer — Catalog copywriter — Creative director — Direct marketing copywriter — Fashion copywriter Fashion/apparel designer Generalists copywriter Graphic designer — Illustrator — Layout & storyboard artists — Merchandiser Photographer — Presentation specialist — Producers Product developer Production artists — Production associate — Promotion copywriters Retail copywriters — Retoucher — Senior designers — Stylists — Technical designer
- 20. SKILL SETS /COMMUNICATIONS POSITIONS: Communications analysts — Copy editors — Corporate communications specialist — External and internal communications — Instructional designers Media relations PR agency account managers — Proofreaders — Proposal managers Proposal writers — Public relations managers/specialists — Technical writers
- 21. CLIENT RESOURCES • EMPLOYER RESOURCE CENTER adeccousa.com ADECCO CREATIVE& MARKETING SALARY GUIDE THOUGHT LEADERSHIP: White Papers — Blog Posts — Infographics — Articles Webinars — Videos — Case Studies
- 22.