A digital platform is not an advertising idea!
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In advertising, a digital platform is not an idea! It's a tool for idea creation. So stop trying to create platforms and start building upon existing ones.
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history of advertising
1. Advertising has historically developed from early signs and town criers announcing products, to the invention of printing allowing mass printed advertisements in newspapers and magazines.
2. Radio advertising emerged in the 1920s, with the first paid radio commercial in 1922, and sponsorship of whole radio programs growing in popularity in the 1940s.
3. Television became a revolutionary new advertising medium in the 1940s, being the first audio-visual format and allowing advertisers to reach mass audiences.
4. Online advertising began in the 1990s with banner ads, and has since grown exponentially through social media, emails and other digital formats, allowing advertisers to easily reach broad global audiences.
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Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Social media, emerging platforms and online advertising
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
Mobile Marketing
Mobile marketing is becoming a dynamic medium of the Integrated Marketing Communication (IMC) mix. It can be used effectively to communicate sense of excitement and intimacy with its target audience.
VS Pres v7
The document provides an overview of Sapient's mobile and digital display capabilities for retailers. It discusses Sapient's work developing mobile apps, digital signage, and in-store experiences for brands like New Balance, Nike, and Coca-Cola. The document also proposes ideas for a PINK NATION mobile app and in-store digital experiences to engage customers for Victoria's Secret PINK.
Mobile Monday Melbourne April 2013 - Mobile Advertising
Review of mobile advertising trends, features talks by Eugene Holenstein and Katie Birch from Big Mobile and Erik Hallander from VisualJazz Isobar
The New Brand Ecosystem
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Inspir-ah! - Top Global Campaigns that Inspire Us
Here are some of the most amazing digital campaign that gives us at Kuliza our daily dose of inspiration. There is just so much more to be mesmerized by, but a little reminder to better ourselves everyday is always a great idea. Hope you enjoy them as much as we enjoyed exploring them.
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2010 Transformative Media: Digital, Mobile & Augmented Reality Presentation
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Mobile Social Media and Advertising_Michael Hanley
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Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Uni Systems Copilot event_05062024_C.Vlachos.pdf
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Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
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Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
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1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
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Test Automation with generative AI and Open AI.
UiPath integration with generative AI
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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A digital platform is not an advertising idea!
- 1. DIGITAL PLATFORMS AND IDEAS. A presentation by Jason Culbertson
- 2. A DIGITAL PLATFORM IS NOT AN IDEA. IT’S ATOOL FOR IDEAS.
- 3. LIKE ANYTOOL IT NEEDSTO BE USEFUL OR NO ONE WILL CARE.
- 4. IT CAN BE SOCIAL.
- 5. • 53% of Facebook users play social games • Zynga engages over 250 MM players/mth • Advertising is less than 10% of revenues • Brands must seek a fit and utility within the game SOCIAL GAMING
- 6. TOYOTA PRIUS + MONOPOLY Toyota integrated the Prius into the social game Monopoly by using the car as a game piece and tying inToyota’s green initiatives into the game itself.
- 7. IT CAN BE ENGAGING.
- 8. • 42% of US consumers are multitasking online while watchingTV • Over 1MM members checking intoTV shows via GetGlue • IntoNow fromYahoo can identify a show within seconds and deliver unique content SOCIALTELEVISION
- 9. OLD NAVY + SHAZAM Old Navy partnered with Shazam to let users tag Old Navy-branded pop music featured in theTV campaign and unlock and shop the looks featured in those spots.
- 10. IT CAN BE CURATED.
- 11. •Vital role in raising awareness and driving engagement • 44% of Fortune 500 companies have used crowdsourcing with 95% finding it valuable. • Can have negative impact as conversation is not controlled. CROUDSOURCING
- 12. IKEA + FACEBOOK For the opening of the new IKEA Malmö store, Ikea created a Facebook campaign.The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region.They allowed users to tag items in photos with their names for the opportunity to win that particular item.
- 13. IT CAN BE EXPERIENTIAL.
- 14. • 40 MM+ have checked in using geo-location services • Biggest barrier to entry is consumer concerns regarding privacy • Most important motivation for consumers is the social component of location • Marketers must create rewards and reinforcements that yield richer social connections with their customers GEO-LOCATION
- 15. NIKE + FACEBOOK PLACES Teaming up with Koi Fusion, a popular food truck, Nike tweeted clues to followers in search of the Koi Fusion truck, once found, users had to check in with Facebook Places and then order a secret menu item…The Destroyer Burrito. Get there in time, with the right info and they scored a special Destroyer jacket.
- 16. OR IT CAN BE ENRICHING.
- 17. • NFC is built into mobile devices so no application downloads • Can support actions like sharing files and media between devices, advertising, ticketless transactions and more • Predictions for over 35 million supported handsets by 2012 and around 868 million by 2015 NEAR FIELD COMMUNICATION
- 18. NOVA FM +TAPIT Nova FM, an Australian radio station, launched an outdoor campaign, in partnership with the near field communication companyTapit, which enables consumers with NFC capable phones to simply tap their phones against the outdoor billboards to immediately start listening to Nova.
- 19. WHAT DOESTHIS ALL MEAN?
- 20. IDEAS WILL PERSIST ASTHETOOLS THATTHEY USE CONTINUETO CHANGE.