This document provides details about Michael Campas' personal brand exploration and career goals in digital marketing. It outlines his skills, experience, education, target audiences, and professional development plan. His goal is to work as a Research Analyst at HBO within 5-10 years and become a Director of Retention Marketing there within 15-20 years. The document analyzes his competition and provides strategies for networking, skills development, and positioning himself as an expert who can provide unique insights to companies.

1. PERSONAL BRAND EXPLORATION
Michael Campas
Project & Portfolio I: Week 1
8/7/2021

2. At my core my value has always been learning.
Each day for me is a new opportunity to learn
something new and I thrive in that feeling. I wake
up everyday with a sense of excitement over what
I could be learning about today and I take this
passion with me where I go. I also take this
passion with me when I’m around others. I love
having spirited conversations and debates
because it opens my mind to another perspective
that I would otherwise miss if I was close-minded.
Overall I am striving to be a mental trailblazer
paving the road of knowledge for myself and
others.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Search Marketing Strategists
• Market Research Analysts and
Marketing Specialists
• Producers and Directors
BRAND ARCHETYPE - My style of
work involves implementing the
brand Archetypes of the Sage and
Entertainer. I want to be
knowledgeable and inquisitive about
my subject but also entertaining for
my audience.
[CONTENT ANALYST] for [STREAMING ENTERTAINMENT]

4. TARGET AUDIENCE
Ashley Giersch
Outreach Plan:
• I am going to research into Ashley’s history starting with
being a recruiter for Google to being a Director of
Recruitment at Netflix.
• I will approach her via LinkedIn profile, site job listing,
and her personal email.
• I will follow-up within a week of initial meeting.
[Recruiting] at [Netflix]
Shawn Giangeruso
Outreach Plan:
• Learn the ins and outs of how CNN’s different programing
and what Shawn is looking for when acquiring Talent for
their shows.
• I will contact him through LinkedIn and Email.
• One-week follow-up
[Senior Director, Talent &
Development] at [CNN
Worldwide]
Nathan Small
Outreach Plan:
• Learn the different structures of WarnerMedia to get a
better idea of what they are looking for in terms of
programming.
• I will contact this person via Email, Social Media
preferably Twitter, and LinkedIn connect.
• One week after initial meeting. Two days after follow up
meeting.
[Lead Recruiter] at
[WarnerMedia]

5. GOALS
Short Term: (Immediately following graduation, March
2024)
• After graduation I plan to attend the Master’s Program
for Digital Marketing by August 1, 2024 to increase my
expertise in marketing and build a stronger resume for
future employment.
Mid Term: (5-10 years)
• Working an entry-level job at HBO as a Research
Analyst by 2026.
Long Term: (15-20 years)
• Working within HBO as a Director in Retention
Marketing by 2035.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
HTML, CSS, JavaScript
SOFT
HARD
Novice / Adept / Expert
Workflow Development Novice / Adept / Expert
Emotional Intelligence Novice / Adept / Expert
Adaptibility Novice / Adept / Expert
CRM Platforms
SOFT
HARD
Novice / Adept / Expert
STEM Skills Novice / Adept / Expert
Interpersonal Skill Novice / Adept / Expert
Stress Management Novice / Adept / Expert

7. I help companies make better content
decisions through hard data collection.
PROMISE

8. CREDENTIALS
Work Experience:
• Advertising for 81’ Barber Barbershop
• Sales and Marketing for Ley’s Piano
Company
Education:
• Digital Marketing, B.S., Full Sail University
(Exp. 2024)
Leadership Roles:
• Head Manager/Recruiter at Ley’s Piano
Company
• Web Designer for 81’ Barber

9. COMPETITION
Vanessa Leachet
Industry Experience:
• 0-2 years experience
Education:
• Bachelor of Science - BS, Digital Marketing
2017-2020
Leadership Experience:
• None
Skills and Proficiencies:
• Excel
Michael Campas
Overall Online Presence:
• How many connections? They have 39 connections
banner image customized? No
Professionalism of headshot? No
How detailed is the profile? Not detailed at all
Published articles? No
Active on other social media? No
Is their LinkedIn URL customized? No
• Grade: Poor (5 out of 100)
Industry Experience:
• 0-2 years experience
Education:
• Bachelor of Science - BS, Digital Marketing
2020-2023
Leadership Experience:
• None
Skills and Proficiencies:
• HTML, CSS, JAVA
• Python
• WPM 70
Overall Online Presence:
• How many connections? I have 0 connections
Banner image customized? I did not customize my
banner.
Professionalism of headshot? No
How detailed is the profile? Not detailed at all
Published articles? No
Active on other social media? No
Is their LinkedIn URL customized? No
• Grade: Poor (-5 out of 100)

10. COMPETITION
Cynthia Suarez
Noteworthy Experience:
• Teacher Assistant - St. Joseph Day Care
Sept 2015 to Sept 2016
• Teacher Assistant - Geminus Head Start Program
• Sep 2016 to Apr 2017
Michael Campas
Industry Experience:
• 3-5 years of experience
Education:
• Education experience goes here
Skills and Proficiencies:
• Google Ads Search
Issued Aug 2020/Expires Aug 2021
• Google Analytics
Issued Jun 2019/Expired Jun 2020
Overall Online Presence:
• How many connections? They have 111 connections
Banner image customized? No
Professionalism of headshot? No
How detailed is the profile? Not very detailed at all
Published articles? No
Active on other social media? Not that I could find.
Is their LinkedIn URL customized? Yes.
• Grade: Poor (5 out of 100)
Industry Experience:
• 0-2 years experience
Education:
• Bachelor of Science - BS, Digital Marketing
2020-2023
Leadership Experience:
•
Skills and Proficiencies:
• HTML, CSS, JAVA
• Python
• WPM 70
Overall Online Presence:
• How many connections? I have 0 connections
Banner image customized? I did not customize my
banner.
Professionalism of headshot? No
How detailed is the profile? Not detailed at all
Published articles? No
Active on other social media? No
Is their LinkedIn URL customized? No
• Grade: Poor (-5 out of 100)

11. BRAND POSITION
For companies who in search of new IPs or ideas, I
provide insight that my other competitors lack
because I am committed to never being content
with my knowledge.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Big Data Strategy 1 Day Training in Tucson, AZ
‣ September 3rd/Tucson, AZ
• Google Partner Digital Marketing Workshop
‣ August 19th/Tucson, AZ
• CEO DAYS
‣ August 19th/Tucson, AZ
Digital Marketing
• Primary Content: I will be posting content relevant to
Entertainment Marketing such as campaigns about upcoming
studio projects.
• Primary Tools: I will be using various social media to promote
any future marketing campaigns for a client. The primary site I’ll
be using for maximum effect are Twitter and Instagram because
of their use base and traffic on the site. These posts will primarily
be used for promotion so the frequency of the posts are purely
based on the campaign at the time.
• Website: My website will feature my work from previous projects
to showcase my expertise in Digital Marketing.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I am looking for a mentor that can learn just as much from
me as I have learned from them. They need to be patient,
clear, and overall relaxed when mentoring me.
Formal Education
• Full Sail University - Bachelor of Science - Digital
Marketing - March 2023
Technical Skills
• Analytics Certification - Google, August 2021
• Tag Manager Fundamentals - Google, August 2021
• Introduction to Data Studio - Google, August 2021
• Web Development Courses - CodeAcademy - August 2021
• Digital Marketing Courses - udemy - August 2021
Soft Skills
• Teamwork: Communication - Coursea, August 2021
• Creative Thinking - Coursea, August 2021
• Leading People and Teams - Coursea, August 2021

14. Michael Campas
You know how most companies suffer from inefficient
data collection? Well, what I do is is build algorithms that optimize search
engine data for your site to generate more traffic. In fact, websites that have
implemented my algorithm have seen a growth in foot traffic by 25%.
“

15. REFERENCES
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Ebiner, P., & Davila, D. (n.d.). Digital Marketing Masterclass - 23 Courses in 1.
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Giangeruso,
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Giersch, A. (n.d.). LinkedIn Profile - Ashley Giersch. LinkedIn. Retrieved August 9,
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Leachet, V. (n.d.). LinkedIn Profile _ Vanessa Leachet. LinkedIn. Retrieved August 9,
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