Sarah Horner is exploring her personal brand and potential career paths in education and digital marketing. She has experience in various creative roles such as photography, teaching, journalism, and graphic design. Her goals are to find work as a digital marketing specialist or entrepreneur creating online educational content. She will develop her skills in areas like Canva, communication, and coding/HTML. Her strategy is to connect with professionals in her network on LinkedIn, attend industry events, and create a blog/podcasts to establish her brand as an "Edu Creative Thinker."

1. PERSONAL BRAND EXPLORATION
Sarah Horner
Project & Portfolio I: Week 1
September 1, 2023

2. I am a creative, vision-driven creator. I have held
many positions, trying to
fi
nd the one that suits
me best. These different positions have created
a well-rounded creative thinker. I value hard
work and being authentic. I bring to the table
many different hats including a photographer, a
teacher, a news reporter, and a graphic
designer. I am also an entrepreneur and a
lifelong learner.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Social Media Specialist
• Digital Marketing Strategist
• Digital Media Planner
CREATIVE BRAND ARCHETYPE -
One of my advantages as a creative
brand archtype is my boundless
creativity and imagination. I have
the unique ability to see the world in
a different light, and to always think
outside the box, and to breathe life
into your visions.
Digital Marketing for Education and Entertainment

4. Education Brands
TARGET AUDIENCE
Jeff Patterson
Outreach Plan:
• I have followed Mr. Patterson on LinkedIn
• I plan to send Mr. Patterson a message on LinkedIn
• I feel like contacting Mr. Patterson with in this month
and speak to him about his company and his vision with
it going forward.
Founder & CEO Gaggle
Leena Marie
Outreach Plan:
• Leena Marie is a podcaster, so I will be listening to her
Podcast to get familiar with her ideas in edu.
• I will contact her through her podcast/email.
• She has posted a few positions available so I want to
look into those and then contact her with in the week.
EdTech Guru/Design
Educator with Canva
Evan Pressman
Outreach Plan:
• He has a blog and a website, I plan on resarching on
both of those.
• I think I will go through his Blog to contact him.
• Once I resarch and read through his Blog posts a bit, I
will reach out with in the month.
Instructional Design Manager
and Content Creator for By
the Bulls Trading

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Find an edtech company and work as a digital marketing specialist
for the company, working remotely. I would like to create content
on social media for the company as well as create educational
content that would be used online. Would like to work starting now
if possible. I will increase my LinkedIn connections to 50 new
people in the industry.
Mid Term: (2026-2027)
• I would like to be working remotely part time as an entrepreneur.
I would like to be creating my own content for education
curriculum. I would like to be also creating online content for my
own brand as well as looking for a brand deal with Canva. I will
create and increase my brand on social media by 50%, getting
at least 500 followers.
Long Term: (2027)
• By 2027 I would like to leave my teaching position and work full
time remotely creating online content for my brand and creating
digital education curriculum. I would also like to have several brand
deals with edtech companies. I will create a website and showcase
my edu content that I have created from 0 to 50%.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Google Certi
fi
ed
SOFT
HARD
Novice / Adept / Expert
Canva Novice / Adept / Expert
Communication Novice / Adept / Expert
Timekeeping Novice / Adept / Expert
Coding/HTML Ability
SOFT
HARD
Novice / Adept / Expert
Adobe Software Novice / Adept / Expert
Willingness to Learn Novice / Adept / Expert
Creativity Novice / Adept / Expert

7. I will help EdTech create content by using
my creative and out of the box thinking.
PROMISE

8. CREDENTIALS
Work Experience:
• High School Technology/Business Teacher
• Social Media Content Creator for WMOI Radio
Education:
• Elementary Education, B.A., Monmouth College (2002)
• Digital Marketing, B.S., Full Sail University (2025)
Awards:
• CTE Teacher of the Year

9. COMPETITION
Morgan Williams
Industry Experience:
• Tattoo Artist
Education:
• Student at Full Sail University
Skills and Pro
fi
ciencies:
• Skin Art
Ricky Burts
Overall Online Presence:
• Could not
fi
nd her online.
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University
Skills and Pro
fi
ciencies:
• Entrepreneur
• Graphic design and digital marketing.
• Culturally rounded and adaptive.
Overall Online Presence:
• Could not
fi
nd him online

10. COMPETITION
Paige Pereira Elroy “EJ” Johnson IV,
Industry Experience:
• Teacher
Education:
• Michigan State University
Skills and Pro
fi
ciencies:
• Created meaningful learning content, adjusted
practices based on data, and communicated effectively
on a daily basis.
• Excite students about a lesson, lead teachers to set
grade-level goals, and work with administration to
create solution-focused support for teachers.
Overall Online Presence:
• 39 followers on LinkedIn
Industry Experience:
• Content Creator/EdTech & Media
Education:
• University of Alabanma
Leadership Experience:
• Webinar Marketing Manager-DreamBox Learning
• Content Cotributor & Host
Skills and Pro
fi
ciencies:
• Content Strategy
• Digital Marketing
• Social Media
Overall Online Presence:
• 1241 Followers on LinkedIn
• 500+ Connections

11. BRAND POSITION
For the edtech and education platforms I will
provide content that is outside the box thinking as
well as a careative and authentic content and
curriculum, because I feel that teachers should be
able to have ready made content that is ready to
go, so they spend their time concentrating on their
students and not making curriculum.
EDU CREATIVE THINKER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Adobe Max
‣ October 8-12 | Los Angeles, Ca
• National Business Education Association
‣ March 26-29 | Myrtle Beach, SC
• CTE Vision
‣ November 29-December 2 | Phoenix, Az
Digital Marketing
• Primary Content: I will create a Vlog/Podcast set up but
using TikTok and Instagram to
fi
nd my community. I plan to
speak about problems in education and how to
fi
x them. I also
feel strongly about creating digital curriculum for teachers to
use.
• Primary Tools: I will use LinkedIn to connect with other
educators and edtech platforms. I will also use Instagram and
TikTok as ways of getting followers to see my content and
learn about new contnent.
• Website: I will create digital content teachers can use in their
classroom as well as content to start conversations that need
to be had.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I plan to look on LinkedIn and
fi
nd some Edtech
creators and speak with them on the
fi
eld and as the
directions I should go when starting out.
Formal Education
• Digital Marketing, Full Sail University. March 2025
Technical Skills
• Canva Training October 2023
• HubSpot September 2023
• NBEA Training September 2023
Soft Skills
• Full Sail University-taking a wriitng class 2023
• Full Sail University-taking an editing class 2023

14. Sarah Horner
Do teachers know how to accurately teach
online? Education has taken a huge hit over the
last few years. Teachers are expected to teach online
at the drop of the dime. But teachers were never educated on how to do this
correctly. I want to use social media platforms, where teachers are at and
create content to help teacher learn how to teach online as well as in the
classroom ef
fi
ciently. I also want to create vlog/blog content to address
elephants in the room and how we as teachers can
fi
x them!
“

15. REFERENCES
13-1161.01 - search marketing strategists. O*NET
OnLine. (n.d.). https://www.onetonline.org/link/
summary/13-1161.01
Adobe MAX 2023 creativity conference: October 10–12, 2023.
Adobe MAX 2023 Creativity Conference | October 10–
12, 2023. (n.d.). https://max.adobe.com/
Annual Convention - National Business Education
Association. (n.d.-a). https://nbea.org/page/
2024Convention
Creator brand archetype: Psychology brand strategy.
Kaye Putnam | Psychology Driven Brand Strategist.
(2023, May 23). https://www.kayeputnam.com/
brand-archetype-creator/
Instructional designer - by the bulls trading - linkedin.
(n.d.-a). https://www.linkedin.com/in/
evanpressman1
Jeff Patterson | linkedin. (n.d.-a). https://
www.linkedin.com/in/jeffhpatterson
Leena Marie ~ the Edtech guru | linkedin. (n.d.). https://
www.linkedin.com/in/leenamariesaleh
Social Media Specialist. (n.d.). https://
contentfirst.marketing/the-importance-of-social-
media-for-digital-marketing/.