Google Ads (formerly AdWords) is an online advertising platform where businesses can bid to show ads based on keywords and demographics, helping improve brand awareness and drive traffic. The document outlines key terms such as keywords, bids, quality scores, and describes how to set up ad campaigns effectively, focusing on targeting, budget, and creating ads. It emphasizes the importance of optimizing campaigns and offers step-by-step guidance for creating effective ads tailored to specific markets.

1. What is AdWords?
Google Ads is an online advertising platform developed by
Google, where advertisers bid to display brief advertisements,
service offerings, product listings, or videos to web
users.Google’s search engine and its partner sites display online
advertisements based on multiple factors such as keywords,
interests, topics, demographics, etc.It allows the advertiser to
set a monthly budget and pay when people click on their
advertisements. Google has created a platform to help
businesses reach their customers instantly.
How does AdWords benefit ecommerce
businesses?
The two main ways AdWords can help your online retail business
are by improving brand awareness and driving qualified traffic to
your site. Other benefits of using AdWords include:
 Customers associate certain keywords and phrases with your
business
 You can target with AdWords, meaning the ads follow a
customer to other Google sites like YouTube and The New

2. York Times - that improves conversion and reduces cost-per-
click.
 Focus on your target market by including in on certain
regions and cities
 AdWords identifies who is searching for your products
 AdWords reminds customers of what they previously
searched for, keeping your brand top of mind
 AdWords helps you optimize current campaigns and
leverage results for improved overall success.
Google AdWords helps customers find what they're looking for
in a faster, more customized manner. Including a unique selling
position in your ad can also help consumers determine why
your business is better than your competition.
AdWords is an affordable, easy-to-use advertising platform that
can increase traffic and sales for your ecommerce store.
 Few basic terms-
 Keywords: These are the words or phrases that people type into
Google Search, which trigger your ad to appear. When setting up an ad
campaign, you’ll pick a list of keywords that you think people might
search for when they want what you have to offer (and don’t worry: we
can help).
 Bid: This is the maximum amount you’re willing to pay when someone
clicks on your ad. (Since, with Google Ads, you don’t pay to show up —
only when someone clicks on your ad to visit your site or call you.)
 Quality Score: This metric tells you how relevant your keywords are
to your ad — and to your landing page (i.e. the webpage where people
will be taken when they click your ad). A good Quality Score can
lower your bid costs and improve your ad rank in the search
results.

3.  Ad Rank: This metric helps determine where your ad will show up,
relative to other ads, when it's triggered to appear on Google. Your rank
is determined using your bid, your Quality Score, and other factors.
 CPC (cost-per-click): The actual amount you pay when someone
clicks on your ad. (You don’t necessarily pay your entire bid price for
every click — that just sets up a range of possible costs-per-click you
might pay.)
 Conversion: A conversion takes place when someone who has clicked
your ad goes on to take another action you’ve designated as important
— like making a purchase, signing up for a newsletter, or calling you.
How to set up new campaigns in Google ads:
The first step is to create a new campaign and choose your goal. This
goal will help you determine the best campaign type to reach your
intended audience.
1. Sign in to your Google Ads account.
2. On the left-side menu, click Campaigns.
3. Click the plus button +, then select New campaign.
4. Select a goals for your campaign. If none of the goals fit what
you’re looking for, select Create a campaign without a goal’s
guidance.

4. Or
Click on new campaign directly.
Then click on website traffic: Get the right people to visit your website
Then click on search ads: it Drive more traffic to your site with text or
call ads that show near search results of Google.com, on Google
search partners sites, and more

5. Select the ways you'd like to reach your goal: This step helps
customize your campaign setup to focus on settings and features that
can help you get the customer actions that matter most to your
business.
@After doing all this click on save and continue.
After that we have to select :
level 1 select campaign settings :
1. General setting
 Tpye campaign name :
 Select network :
1- Search add: To help you get a similar cost per conversion as
you get on the Search network, some clicks on the Search
partner network may cost more or less than your Google
Search Max. CPC bid. Search partner performance won't
impact your Search Quality Score.
2- Display network : hat to know about expanding your Search
campaign to Google Display:
You'll get incremental conversions on Display at similar or lower costs
than on Search

6. Your ads will appear only when you're not using all your budget on
Search or when Display conversions are cheaper and your other
Display campaigns are not eligible to serve
Your Display performance won’t impact your Search Quality Score
No additional setup is required for one-click opt-in.
 Set start and end date: Your ads will continue to run unless you
specify an end date.
 Campaign URL options: Tracking template is the URL you
want the ad click to go to for tracking.

7.  Dynamic Search Ads setting: Dynamic Search Ads (DSA) target
relevant searches automatically based on your website, then use
headlines automatically customized to people's actual searches.
This setting determines what domain, language, and targeting
source to use for your DSA. To create a DSA, you’ll need to create
a dynamic ad group in the next step.
 Ad schedule: To limit when your ads can run, set an ad schedule.
Keep in mind that your ads will only run during these times.
Targeting and audiences
Choose who you want to reach

8.  Location: to select location we have 2 options , { simple go and click the
location} or { go to advance search }.
Click on enter location: { enter the location what ever u want }
And you can also exclude those location where you don’t want to show your ads.

9.  We will select languages: we select languages because it is a language of
Google interface not the of us .
Budget and bidding
Define how much you want to spend and how you want to spend it
 Budget: For the month, you won't pay more than your daily budget
times the average number of days in a month. Some days you might
spend less than your daily budget, and on others you might spend up
to twice as much.

10.  Bidding: Choose the metric you'd like to focus on for your campaign,
and see bidding options to help you optimize for it. With "Maximize
clicks", Google Ads automatically sets your bids to help get as many
clicks as possible within your budget
A maximum CPC bid limit caps each cost-per-click bid. This could limit the
clicks on your ad .
The strategy you select here will be applied to this campaign only.
Hide settings: we don’t have to do this. Only click on save and continue
2. Level: Set up ad groups-

11. Ad group types:- It determine the kind of ads and targeting options you
can have within your ad group.
Standard: Text ads written by you that serve based on the keywords you
select.
Dynamic: Text ads that use your website content to target relevant
searches and generate headlines automatically.
An ad group contains one or more ads and a set of related keywords. For
best results, try to focus all the ads and keywords in an ad group on one
product or service.
STEP 1:
In this step you have to give a name of your that particular ad group
according to your ad niche. Normally for most companies, you only need
one campaign. However, a campaign will have multiple ad sets.
An ad set is a group of keywords in which you would like to target to
advertise to.
For ex- suppose you are making ad for Turkia auto company than you can
give ad group name by using keywords for their services is- Land Rover
Service
Step2.

12. Now in second step which is setting your default bid, and to enter a default
ad group bid (Max CPC). This default bid is a convenient way to manage
the bids for all of the keywords in your ad group. You can override the
default ad group bid for individual keywords by raising or lowering their
Max CPC on the Keywords page.
For ex- You can set default bid as 2,5,10 rupees as according to you.
Step3.
The goal when picking keywords is to choose terms that you think people
will search for when they’re looking online for what you offer. In addition,
you want your keywords to be as relevant as possible to the ad they trigger
and to the landing page people will arrive at if they click that ad.
For ex: according to Turkia auto company you can add keywords like-
-Land Rover Repair
*Land Rover Service*
[Land Rover Oil Change]
+ Land+ Rover+ Repair]
Step4.Now save and continue.

13. Level 3 -create ads:
How to create a ads
Select keyword
Enter keyword in match type box to match you’re your ads with the terms
people are searching for
Match type help control which searches can trigger your ads
Broad Match- Broad match is the default match type that all your keywords
are assigned as if you don't specify another match type
Phrase Match - phrase match is a keyword setting that allows your ad to
show only when someone's search includes the correct phrase of your
keyword,
Exact Match - An Exact Match keyword in Google Ads will only enter an
auction in which the search query perfectly matches or is a close variant of
your keyword.
If your keywords is land rover repair then
Match Type Special symbol Ads may show on
searches that
Broad match Land Rover repair Include misspellings,
synonyms , related
searches
Phrase Match “Land Rover repair” Are a phrase and close
variation of that phrase
Exact Match [Land Rover repair] Are an exact term and
close variation of that
exact term

14. There are two types of ads
1 Text ads
2 Responsive Ads
We select Text ads
Fill the Final url section
Final Url - The final URL is the URL that people reach after clicking your ad. It
should match what your ad promotes. If you use a cross-domain redirect,
enter it in a tracking template.
Create a headline of your ads
Headline - Your headlines and other parts of your ad (including extensions)
may show in different configurations based on the device that a potential
customer is using, or when Google Ads predicts that it may improve your
performance.

15. Headline 1 - Headline 1 appears at the top of your ad and can be up to 30
characters
Headline 2 - Headline 2 appears after Headline 1 at the top of your ad and can
be up to 30 characters. It may wrap to the second line of your ad on mobile
devices.
Headline 3 - Headline 3 appears after Headline 2 at the top of your ad and can
be up to 30 characters. It will be separated from Headline 2 by a pipe symbol (
| ), and on mobile devices it may wrap to the second line of your ad. Headline
3 may not always show.
Display Path - The "Path" fields are part of your display URL (the green text
under your headline text) and can be up to 15 characters each.
To create your display URL, Google Ads will combine the domain (for example,
"www.google.com" in www.google.com/nonprofits) from your final URL and
the path text (for example, "nonprofits" in www.google.com/nonprofits). The
display URL gives potential customers a clear idea of what webpage they'll
reach once they click your ad, so your path text should describe your ad's
landing page.
Description - Your description and other parts of your ad (including
extensions) may show in different configurations based on the device that a

16. potential customer is using, or when Google Ads predicts that it may improve
your performance.
Description 1 - Your ad's description appears below the display URL and can
be up to 90 characters.
Description 2 - Your ad's description appears below the display URL and can
be up to 90 characters. Description 2 may not always show.
After describing the description you select the save and continue button
Headline 1- Land rover best repair center in uae

17. Headline 2 - Land rover any car repairing center
Description 1 – we provide full repairing of any car with quality equipment
Description 2 - we provide oil change services of any car and available at
your service 24*7
Level 4 - review.
Review all the details if found any error fix it and then click on
continue and save.
To know more contact us at - http://www.digitalplanetclub.com/ (Digital
planet Club – Digital marketing agency)