1. AD COPIES
M.Janaradhan

2. AD FORMAT

6. TIPS FOR CREATING SUCCESSFUL TEXT
ADS
 Highlight what makes you unique : Free
shipping? Dazzling variety? Tell people!
Showcase the products, services, or offers that
make you competitive.
 Include prices, promotions, and exclusives
 Empower customers to take action : Calls to
action like purchase, call
today, order, browse, sign up, or get a quote
 Include at least one of your keywords
 Match your ad to your landing page
 Appeal to customers on mobile
 Experiment

7. CHARACTER LIMIT
Text Ad Copies:
Text Char Limit
Headline 25 Char
Description Line 1 35 Char
Description Line 2 35 Char
Display URL 35 Char
Destination URL 1024 Char

8. Text Ad
PLA
Ad’s

9. DYNAMIC AD
Keywords Ad text
dark chocolate
sugar free chocolate
gourmet chocolate
truffles
Headline: Buy {KeyWord:Chocolate}
Display URL: www.example.com
Description line 1: Artisan candy from San
Francisco
Description line 2: Free shipping orders $50 more
Keywords Ad text
dark chocolate
sugar free chocolate
gourmet chocolate
truffles
Headline: Buy Chocolate Candy
Display URL:
www.example.com/{keyword:Chocolate}
Description line 1: Artisan candy from San
Francisco
Description line 2: Free shipping orders $50 more
Display URL (Keyword Insertion)

10. DYNAMIC AD CONTD..
Customer searches for: Your ad could look like:
dark chocolate
Buy Dark Chocolate
www.example.com
Artisan candy from San Francisco
Free shipping orders $50 more
sugar free chocolate
Buy Sugar Free Chocolate
www.example.com
Artisan candy from San Francisco
Free shipping orders $50 more
gourmet chocolate truffles
Buy Chocolate
www.example.com
Artisan candy from San Francisco
Free shipping orders $50 more

12. IMAGE ADS
 Using the AdWords Ad gallery
 Differentiated products and services
 More effective campaigns
 No-cost ad templates
 Customizable ad styles
 Industry-standard ad templates
 Tips for creating effective display ads
 Use text, images, and color schemes effectively
 Experiment with different display ad types and content
designs
 Take advantage of templates within the Ad gallery
 Create your own custom images
 Generate display ads based on your existing text ads

13. THANK YOU….