This document discusses strategies for effective lobbying and engagement within the EU. It emphasizes the importance of targeting the right individuals and organizations, preparing credible information from reliable sources, and crafting effective messages. It also stresses engaging both online and offline through social media, coalition building, emails, and events to spread messages and trigger action.

1. 1
E C F, 2 9 N o v e m b e r
Campaigning in
the EU bubble

2. Engage-
ment
2
What matters in lobbying?
InformationTarget
Which frame works?Who is credible?Who will decide? What triggers action?
Message

3. 3
Picking your target
Organigram
votewatch.eu
#EUinfluencer

4. 4
Preparing information
integritywatch.eu
europeandataportal.eu
Shareable data
Popular podcasts

5. 5
Crafting your messages
Leyen’s letters
0-4h
Debatingeurope.eu,
Erasmus+ Virtual Exchange
57%

6. 6
Engaging on- and offline
93% on FB, 81% on T, 25% on LI
Building coalitions
Emails and events
61%

7. Engage-
ment
7
What matters in lobbying?
InformationTarget
Which frame works?Who is credible?Who will decide? What triggers action?
Message

8. E
8
What matters in lobbying?
IT M

9. 9
B e n j a m i n W i l h e l m
b e n j a m i n @ t h e d a n d e l i o n g r o u p . e u
Campaigning in
the EU bubble