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Full results
3rd European Parliament Digital Trends Survey
online tools
meetings, events and
position papers
infographics, video,
Wikipedia
stakeholder websites and
social channels.they are list...
Traditional pan-European and national
media (67%) EU-focused media
(58%)
Twitter
search
engine and social advertising
craf...
WHICH ONLINE TOOLS DO MEPS USE?
Twitter accounts
6
Facebook
WHICH ONLINE TOOLS DO MEPS USE?
LinkedIn
personal website
7
WHICH ONLINE TOOLS DO MEPS USE?
8
social media adoption among MEPs is a fact
social channels have emerged as
channels of c...
F L E I S H M A N H I L L A R D 9
FACEBOOK AND TWITTER BEAT OTHER ONLINE
COMMUNICATION CHANNELS
Which of the
following onl...
HOW USEFUL DO MEPS FIND
ONLINE TOOLS?
Facebook and Twitter
one-on-one meetings
whether it
takes place on- or offline, conv...
1 1
SEARCH ENGINES, NEWSPAPERS, AND EU AND
SOCIAL MEDIA ESSENTIAL TO LEGISLATIVE WORK
How frequently
do you, or your
staff...
1 2
FACEBOOK AND TWITTER ARE AS EFFECTIVE AS
MEETINGS
Don’t know (1) Very ineffective (2) Somewhat ineffective
(3) Neither...
1 3
MEPS USE TWITTER TO LISTEN, LEARN AND ENGAGE
What do you view as the
greatest benefit of using
Twitter?
1 4
MEPS USE LINKEDIN TO LISTEN AND BUILD THEIR
PERSONAL NETWORKS
What do you view as the
greatest benefit of using
Linked...
F L E I S H M A N H I L L A R D 1 5
HOW DO MEPS PREFER TO COMMUNICATE WITH
STAKEHOLDERS?
meetings and position papers—cont...
F L E I S H M A N H I L L A R D 1 6
MEPS KEEN ON POSITION PAPERS BUT OPEN TO
INFOGRAPHICS AND OTHER ONLINE CONTENT
In whic...
F L E I S H M A N H I L L A R D 1 7
MEPS VALUE PERSONAL CONTACT
What is your preferred
means of interaction with
stakehold...
F L E I S H M A N H I L L A R D 1 8
MEPS COUNT ON A WIDE RANGE OF CHANNELS
WHEN FORMING OPINIONS ON POLICY
How useful are ...
F L E I S H M A N H I L L A R D 1 9
BUSINESS AS USUAL IN THE EP AS
TRANSPARENCY RULES TIGHTEN, BUT USE OF
ONLINE TOOLS SET...
2 0
IS ONLINE ADVERTISING AN EFFECTIVE MEANS
OF REACHING MEPS?
MEPs do click on online advertising – but not often.
while ...
F L E I S H M A N H I L L A R D 2 1
SPONSORED ADVERTISING IS SOMETIMES
CLICKED ON
Twitter LinkedIn
What do you when you
ar...
F L E I S H M A N H I L L A R D 2 2
MEPS USE GOOGLE’S NEWS AND SEARCH RESULTS,
NOT ADS
When using
Google to
conduct
resear...
Sample Demographics & Methodology
METHODOLOGY
NUMBER OF RESPONDENTS
n=100
Proportion of EP
delegation surveyed
EP GROUP RESPONDENTS
GIVING BACK
2 7
For every MEP response to the 2015 EP Digital
Trends Survey, FleishmanHillard donated 10
euros to Internat...
MEPS USE ONLINE TOOLS. SO WHAT?
For more information, please contact
Brett Kobie
B r e t t . K o b i e @ f l e i s h m a n e u r o p e . c o m
FleishmanHi...
The 2015 European Parliament Digital Trends Survey - Full Results
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The 2015 European Parliament Digital Trends Survey - Full Results

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It's 2015 and MEPs use social media. Is that news? Probably not. But how do MEPs use online tools and more generally, how do they consume information and prefer to interact with stakeholders? Follow #MEPDigital and @FleishmanEU for a steady stream of insights on what these results mean for public affairs professionals.

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The 2015 European Parliament Digital Trends Survey - Full Results

  1. 1. Full results
  2. 2. 3rd European Parliament Digital Trends Survey online tools
  3. 3. meetings, events and position papers infographics, video, Wikipedia stakeholder websites and social channels.they are listening LinkedIn (28%) TOP 5 TAKEAWAYS
  4. 4. Traditional pan-European and national media (67%) EU-focused media (58%) Twitter search engine and social advertising craft attention-grabbing content TOP 5 TAKEAWAYS
  5. 5. WHICH ONLINE TOOLS DO MEPS USE? Twitter accounts 6 Facebook
  6. 6. WHICH ONLINE TOOLS DO MEPS USE? LinkedIn personal website 7
  7. 7. WHICH ONLINE TOOLS DO MEPS USE? 8 social media adoption among MEPs is a fact social channels have emerged as channels of choice.
  8. 8. F L E I S H M A N H I L L A R D 9 FACEBOOK AND TWITTER BEAT OTHER ONLINE COMMUNICATION CHANNELS Which of the following online tools do you use to communicate with your constituents and other relevant stakeholders (e.g. NGOs, industry, think tanks)?
  9. 9. HOW USEFUL DO MEPS FIND ONLINE TOOLS? Facebook and Twitter one-on-one meetings whether it takes place on- or offline, conversation is simply conversation. 1 0
  10. 10. 1 1 SEARCH ENGINES, NEWSPAPERS, AND EU AND SOCIAL MEDIA ESSENTIAL TO LEGISLATIVE WORK How frequently do you, or your staff on your behalf, use the following online tools / resources in your daily legislative work?
  11. 11. 1 2 FACEBOOK AND TWITTER ARE AS EFFECTIVE AS MEETINGS Don’t know (1) Very ineffective (2) Somewhat ineffective (3) Neither effective nor ineffective (4) Somewhat effective (5) Very effective How effective do you believe the following activities to be in communicating to your constituents and other relevant stakeholders (e.g. NGOs, industry, think tanks)?
  12. 12. 1 3 MEPS USE TWITTER TO LISTEN, LEARN AND ENGAGE What do you view as the greatest benefit of using Twitter?
  13. 13. 1 4 MEPS USE LINKEDIN TO LISTEN AND BUILD THEIR PERSONAL NETWORKS What do you view as the greatest benefit of using LinkedIn?
  14. 14. F L E I S H M A N H I L L A R D 1 5 HOW DO MEPS PREFER TO COMMUNICATE WITH STAKEHOLDERS? meetings and position papers—continue to play important roles in the EU policy sphere. infographics, social media and stakeholder websites
  15. 15. F L E I S H M A N H I L L A R D 1 6 MEPS KEEN ON POSITION PAPERS BUT OPEN TO INFOGRAPHICS AND OTHER ONLINE CONTENT In which of the following ways to do you prefer to receive information from stakeholders?
  16. 16. F L E I S H M A N H I L L A R D 1 7 MEPS VALUE PERSONAL CONTACT What is your preferred means of interaction with stakeholders (e.g. NGOs, industry, think tanks)?
  17. 17. F L E I S H M A N H I L L A R D 1 8 MEPS COUNT ON A WIDE RANGE OF CHANNELS WHEN FORMING OPINIONS ON POLICY How useful are the following types of communication with stakeholders (e.g. NGOs, industry, think tanks) in informing your thinking on policy issues?
  18. 18. F L E I S H M A N H I L L A R D 1 9 BUSINESS AS USUAL IN THE EP AS TRANSPARENCY RULES TIGHTEN, BUT USE OF ONLINE TOOLS SET TO RISE SLIGHTLY How do you think your interactions with stakeholders (e.g. NGOs, industry, think thanks) will change in the future in light of stricter EU transparency rules?
  19. 19. 2 0 IS ONLINE ADVERTISING AN EFFECTIVE MEANS OF REACHING MEPS? MEPs do click on online advertising – but not often. while MEPs may not click, they do in fact notice these ads.
  20. 20. F L E I S H M A N H I L L A R D 2 1 SPONSORED ADVERTISING IS SOMETIMES CLICKED ON Twitter LinkedIn What do you when you are presented with a paid advertisement marked “promoted” or “sponsored” on social media?
  21. 21. F L E I S H M A N H I L L A R D 2 2 MEPS USE GOOGLE’S NEWS AND SEARCH RESULTS, NOT ADS When using Google to conduct research on an issue, where would you click first?
  22. 22. Sample Demographics & Methodology
  23. 23. METHODOLOGY
  24. 24. NUMBER OF RESPONDENTS n=100 Proportion of EP delegation surveyed
  25. 25. EP GROUP RESPONDENTS
  26. 26. GIVING BACK 2 7 For every MEP response to the 2015 EP Digital Trends Survey, FleishmanHillard donated 10 euros to International Rescue Committee, which responds to the world's worst humanitarian crises and helps people to survive and rebuild their lives.
  27. 27. MEPS USE ONLINE TOOLS. SO WHAT?
  28. 28. For more information, please contact Brett Kobie B r e t t . K o b i e @ f l e i s h m a n e u r o p e . c o m FleishmanHillard Brussels 35 Square de Meeûs 1000 Brussels | Belgium T +32 2 230 05 45 w w w . f l e i s h m a n h i l l a r d . e u

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