1. David RINGROSE, DG CONNECT, European Commission. @Ringrda
David OSIMO, Tech4i2. @Osimod

2. The Digital Agenda for Europe
101 Steps to get Every European Digital
Annual Digital Agenda Assembly shaping mid-term
review
Led by Neelie Kroes “We can not achieve the Digital
Agenda alone, and we cannot do it entirely using old
procedures of consultation and legislation”

3. Why Digital policy making ?
TRADITIONAL #DA12
Questionnaire An invitation to speak
What doesn’t happen on my
We listen to you wherever you are
site doesn’t exist
Give us your ideas, as detailed as
We draft; you comment
you like
Feedback to a black box Open, non-filtered, discussion
Quantity counts Quality matters
One shot Ongoing & organic

4. An established social media presence
 Brand 1. @NeelieKroesEU
 Brand 2. @DigitalAgendaEU

5. http://daa.ec.europa.eu

6. Joined-up approach
 A dedicated open web platform for debates
 + 11 add-ons – crowd-sourcing ideas,
“commentable” documents, collaborative writing
on issues such as Broadband rollout; Digital
Innovation charter; EU web competitiveness.
 + social media outreach (1000 posts in third
party forums)

7. Promising results
 1,400 participants
 Beyond the usual suspects – only 5% overlap with DAA
 Top 40 invited to the event itself
 2,000 contributions
 DAA discussions do not begin from zero
 +30,000 tweets with #da12 by 5,000 people, reaching
5,000,000 Twitter users
 Policy input
 Integral to the mid-term review
 A template for the future ?

8. A continuous learning cycle
New New
tools people
New New
actions ideas
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