More onion strategy consultant Rebecca Turner and Jack York, Mass Acquisition Manager at Versus Arthritis, share an in-depth case study of a project they’ve been working together on over the past year and half to recruit and retain new donors through engagement-focused, integrated email supporter journeys.

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14. ✓
✓
✓

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42. 6%
7%
9%
13%
14%
16%
2%
2%
2%
6%
5%
7%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Did the quiz
Emailed political rep (June)
Emailed political rep (Nov)
Answered the poll
Signed card
Took a survey
Pledge takers
Campaigns
Network

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