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10 Crossmediale politiek


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Les 10 in de serie colleges crossmedia aan The New School Amsteradam. Over crossmedia communicatie in de politiek van Balkenende tot Obama.

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10 Crossmediale politiek

  1. 1. <ul><li>Les 10 Web 2.0 & de Politiek </li></ul>Crossmedia
  2. 2. <ul><li>Politieke platformen: </li></ul><ul><li>Weblogs </li></ul><ul><li>Hyves </li></ul><ul><li>Twitter </li></ul>Crossmedia
  3. 3. <ul><li>twitter </li></ul><ul><li>1. Femke Halsema </li></ul><ul><li>2. Alexander Pechtold </li></ul><ul><li>3. Geert Wilders </li></ul><ul><li>hyves </li></ul><ul><li>1. Jan Peter Balkenende </li></ul><ul><li>2. Geert Wilders </li></ul><ul><li>3. Rita Verdonk </li></ul>Crossmedia <ul><li>Facebook </li></ul><ul><li>Geert Wilders </li></ul><ul><li>Job Cohen </li></ul><ul><li>Marianne Thieme </li></ul><ul><li>LinkedIn </li></ul><ul><li>Alexander Pechtold </li></ul><ul><li>Jan Peter Balkenende </li></ul><ul><li>Rita Verdonk </li></ul>
  4. 4. Crossmedia Mark Rutte zet 22.000 Hyves-vrienden aan de kant
  5. 5. <ul><li>Wouter Bos = blog & Hyves </li></ul>Crossmedia
  6. 6. <ul><li>Verhagen: </li></ul>Crossmedia
  7. 7. <ul><li>Balkenende: </li></ul>Crossmedia
  8. 8. <ul><li>Balkenende:Jack de Vries </li></ul>Crossmedia
  9. 9. <ul><li>Politiek & Web 2.0: </li></ul><ul><li>Politieke professionals zullen steeds meer de weblog/twitter/social netwerken in hun mediamix opnemen </li></ul><ul><li>Kloof burger-politiek wordt hiermee niet opgelost, </li></ul><ul><li>maar is wel een bijdrage </li></ul><ul><li>Politici willen over de journalist heen springen en </li></ul><ul><li>hebben behoefte om eigen kanalen te creëren </li></ul><ul><li>Politici zullen gaan sneuvelen door weblogs die </li></ul><ul><li>informatie brengen die normale media niet of niet zo </li></ul><ul><li>snel oppakken (keerzijde van de medaille) </li></ul>Crossmedia
  10. 10. Oude situatie: politici bereiken de mensen via de media, Die bepalen (toon, lengte, vorm)
  11. 11. Nieuwe situatie: politici bereiken de mensen ook via de social media, En bepalen zelf (toon, lengte, vorm) – oude media deels buitenspel
  12. 12. <ul><li> </li></ul>Crossmedia
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  17. 17. The Future of Public Debate Online – Politics Online, 20 April 2009 Debategraph – collaborative thinking Link: Debategraph
  18. 18. Why this matters… There are always more smart people outside government than within it… … and engaging this intelligence transparently is efficient and effective and strengthens public trust.
  19. 19. But how do you make sense of this?
  20. 20. … and what if many speak at the same time?
  21. 21. Focus on the underlying ideas (1) Gather the set of ideas distributed in the community Gordon Brown Kevin Rudd Barack Obama (2) Represent each idea just once
  22. 22. Listen to everything the community has to offer New Ideas Contributed Contributors
  23. 23. Question? Suggestion Reason Think openly in simple, provisional building blocks on which others can build too
  24. 24. In as much depth as you need
  25. 25. Enable everyone to build and rate maps — collaboratively, iteratively and comprehensively
  26. 26. Make maps easy to find, explore and extend. Embed around the web. Updates visible across all sites. Link: The Independent
  27. 27. <ul><li>UK Prime Minister’s Office </li></ul><ul><li>Royal Society of Arts </li></ul><ul><li>The Independent </li></ul><ul><li>European Commission – WAVE public consultation on climate change in UK, Lithuania and France </li></ul><ul><li>… and a growing community of universities, schools, NGOs, businesses, and individuals. </li></ul>Debategraphers? Links: Debategraph , The Independent
  28. 28. Dr David Price, Co-founder, Debategraph, email: david AT debategraph DOT org,, tel +44 (0) 20 8144 2860 Debategraph – thank you
  29. 30.
  30. 31. By the Numbers*
  31. 32. Disclaimers <ul><li>*Technology can’t write </li></ul><ul><li>*The message is critical </li></ul><ul><li>*Content is king </li></ul>
  32. 33. CONNECTING <ul><li>Obama Everywhere </li></ul>
  33. 34. The Social Pulpit Barack Obama’s Social Media Toolkit
  34. 36. E-mail is still king…
  35. 37. …but mobile is HOT
  36. 42. Be persistent, stay in-sync <ul><li>Repeat messages more than once </li></ul><ul><li>Stick to the core message </li></ul><ul><li>Believe in people to deliver your message. </li></ul>Online Politics 101 Version 1.5 / June 2008 Colin Delany,
  37. 43. “ We believed in human being to human being communication.” – David Plouffe, Campaign Manager MarketingProfs Digital Marketing World Spring 2009 Art of the Possible: Online Branding Strategies and Tactics David Plouffe, Barack Obama's 2008 Presidential Campaign Manager
  38. 44. Integrate, integrate, integrate Presidential Inauguration, January 20 th 2009
  39. 45. Technology wasn’t an add-on <ul><li>“…a carefully considered element of almost every campaign function.” </li></ul><ul><li>Technology’s critical role: “moving online supporters toward real-world action.” </li></ul>Welcome to the New Media Campaign Tools of 2012 March 13, 2009 Michael Silberman,
  40. 46. If you want to communicate, make it easy! <ul><li>“Join Us” was about building lists </li></ul><ul><li>First, get the e-mail address, then follow-up for details </li></ul><ul><li>Don’t forget mobile! </li></ul>
  41. 47. EMPOWERING <ul><li>Yes We Can </li></ul>
  42. 49. Empower self-service
  43. 50. Online-offline hybrid model <ul><li>Fundamentals of organizing haven’t changed </li></ul><ul><li>Heavy investment to facilitate the “last mile” of physical-world organizing </li></ul><ul><li>How do we use technology to scale grassroots efforts beyond what’s been possible? </li></ul>Welcome to the New Media Campaign Tools of 2012 March 13, 2009 Michael Silberman,
  44. 51. Calls to action: Be specific
  45. 52. Remember the “third ask” <ul><li>Forward to a friend </li></ul><ul><li>“Join us this weekend!” </li></ul><ul><li>Ask a question </li></ul><ul><li>Take a survey </li></ul><ul><li>Talk to your neighbors </li></ul><ul><li>Donate now </li></ul><ul><li>“Get out the vote!” </li></ul>
  46. 53. Obama & his Blackberry, life line to the people