Social Media strategy<br />How to make it work and relevant ?<br />
Introduction<br />Overload ?<br />
Internet today…<br />Picture by j.o.h.n. walker<br />
Your Internet presence strategy<br />
You have to makeit rock !<br />
Not about magic<br />
It’s only about work and roll !<br />
Where are yours fans ?<br />
Forget about the tools<br />
Social Medias are about people !<br />
<ul><li>Keep in mind that you’re talking to people
Never stop thinking human</li></li></ul><li>Some facts<br />http://www.youtube.com<br />
Keys stats<br />69% belgian surfers use Social Media = 4 M<br />InSites Consulting, Gent 2010<br />3 138 340 belgians are ...
Who are yours fans ?<br />
No more kids<br />Stats for Belgium. Facebook ad March 2010<br />
Girls rules<br />Source : David McCandless, October 2009. <br />
Why should you go social ?<br />
People don’t wait for you to talk about you!<br />1<br />
46% of social media users, express themselves about brands on Social Medias<br />Source : E.Marketer–2009<br />15% of all ...
70% of the online content will be User Generated ContentSource : Data Monitor<br />26% of top search results for world 20 ...
Being on Social Media give you more online existence<br />2<br />
SMO :<br /> Google is going social live search results<br /> Being on social media give you more controlled search results...
Your market is influential<br />3<br />
76% of consumers don’t believe that companies tell the trust in advertissementSource : Yankelowich<br />In 2011, 30% of pu...
How to go social?<br />
How to go social ?<br />You can not buy friends/fans, you have to interest them and keep them interested<br />That’s about...
The Social Media state of mind<br />
Open minded<br />
Tattooed in the enterprise DNA<br />
Get ready<br />
Having a strategy<br />
1. Listen<br />
2. Identify<br />
3. Communicate<br />
4. Conversation<br />
5. Analyze<br />
Which Social Medias should you use, and how ?<br />
Twitter<br />Twitter is personal and about conversation :<br />CEO twitter account<br />Support service conversation<br />...
LinkedIn<br />LinkedIn is about professional. It’s a networking tool but conversations can be loaded with the discussions ...
Viadeo<br />Viadeo is also about professional. Some searching options can be so useful for prospection (for premium member...
Facebook<br />Facebook is about “friends” :<br />Why they should become your friend ? <br />Exclusivity <br />Great conten...
Facebook Ad<br />
Anatomy of your ad<br />Title (25 char.) :<br />- Clear, and obvious<br />Image (110x80px) :<br /><ul><li> Catchy</li></ul...
Targeting<br />…<br />
Education<br />Age<br />Geo<br />Interests<br />Work<br />Matrimonial situation<br />Sexual orientation<br />Male / Female...
Budget<br />Daily<br />Per click<br />Per impressions <br />
Small enterprises cases<br />
WAFFLE & DINGES<br />
Website : wafelsanddinges.com<br />Twitter : twitter.com/waffletruck(10 432 contacts)<br />Facebook: facebook.com/pages/Wa...
jojo Project<br />
Website : jojoproject.com/<br />Twitter : twitter.com/jojoproject(238 contacts)<br />Facebook: facebook.com/jojoproject(4 ...
Websocialstrat in a nutshell<br />Content<br />Human<br />No technology first<br />Sharing & Conversation<br />Make it kno...
One more thing…<br />
“Trial is Key”<br />Michael Aidan, Evian marketing manager<br />Action<br />Effects<br />Reaction<br />
quentin.demeuter@gmail.com<br />@darklapinou<br />listened by doigng this pres’ : ac/dc alicecooperbauhausthebeatlesblacks...
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Social Media strategy : How to make it work and relevant ?

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Make some rock ! Stop being boring. Be relevant, forget about the tools, THINK CONTENT, BE HUMAN.

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Social Media strategy : How to make it work and relevant ?

  1. 1. Social Media strategy<br />How to make it work and relevant ?<br />
  2. 2. Introduction<br />Overload ?<br />
  3. 3. Internet today…<br />Picture by j.o.h.n. walker<br />
  4. 4. Your Internet presence strategy<br />
  5. 5. You have to makeit rock !<br />
  6. 6. Not about magic<br />
  7. 7. It’s only about work and roll !<br />
  8. 8. Where are yours fans ?<br />
  9. 9.
  10. 10. Forget about the tools<br />
  11. 11. Social Medias are about people !<br />
  12. 12. <ul><li>Keep in mind that you’re talking to people
  13. 13. Never stop thinking human</li></li></ul><li>Some facts<br />http://www.youtube.com<br />
  14. 14. Keys stats<br />69% belgian surfers use Social Media = 4 M<br />InSites Consulting, Gent 2010<br />3 138 340 belgians are on Facebook<br />Facebook Ad, March 2010<br />50% of online time entails Social Media<br />Forrester 2009<br />1382% is the growth rate of Twitter between Feb08 and Feb09 (Facebook was 228%)<br />Nielsen NetView February 2009<br />
  15. 15. Who are yours fans ?<br />
  16. 16. No more kids<br />Stats for Belgium. Facebook ad March 2010<br />
  17. 17. Girls rules<br />Source : David McCandless, October 2009. <br />
  18. 18. Why should you go social ?<br />
  19. 19. People don’t wait for you to talk about you!<br />1<br />
  20. 20. 46% of social media users, express themselves about brands on Social Medias<br />Source : E.Marketer–2009<br />15% of all conversation include a product or service<br />Source : Northeastern university<br />
  21. 21. 70% of the online content will be User Generated ContentSource : Data Monitor<br />26% of top search results for world 20 largest brands are consumer generated<br />Source : Jupiter Research - 2008<br />
  22. 22. Being on Social Media give you more online existence<br />2<br />
  23. 23. SMO :<br /> Google is going social live search results<br /> Being on social media give you more controlled search results<br />
  24. 24.
  25. 25.
  26. 26. Your market is influential<br />3<br />
  27. 27.
  28. 28. 76% of consumers don’t believe that companies tell the trust in advertissementSource : Yankelowich<br />In 2011, 30% of purchase by a consumerswillbedirectlyinfluenced by opinions hefound onlineSource : Gartner.com<br />Conversation withfriends and peersis the 4th source of trustafter News in magazines, in newspaper and on TVSource : Edelman trust barometre- 2008<br />
  29. 29. How to go social?<br />
  30. 30. How to go social ?<br />You can not buy friends/fans, you have to interest them and keep them interested<br />That’s about Content<br />
  31. 31. The Social Media state of mind<br />
  32. 32. Open minded<br />
  33. 33. Tattooed in the enterprise DNA<br />
  34. 34. Get ready<br />
  35. 35. Having a strategy<br />
  36. 36. 1. Listen<br />
  37. 37. 2. Identify<br />
  38. 38. 3. Communicate<br />
  39. 39. 4. Conversation<br />
  40. 40. 5. Analyze<br />
  41. 41. Which Social Medias should you use, and how ?<br />
  42. 42. Twitter<br />Twitter is personal and about conversation :<br />CEO twitter account<br />Support service conversation<br />Multiple account ? Use ^IN signature<br />Use significative #hashtag<br />Choose your corresponding Twitter client<br />
  43. 43. LinkedIn<br />LinkedIn is about professional. It’s a networking tool but conversations can be loaded with the discussions group tool.<br />LinkedIn is an interactive business card.<br />
  44. 44. Viadeo<br />Viadeo is also about professional. Some searching options can be so useful for prospection (for premium members only). <br />
  45. 45. Facebook<br />Facebook is about “friends” :<br />Why they should become your friend ? <br />Exclusivity <br />Great content<br />Sharing<br />Getting started : promote your page on your own profile, with Facebook Ads, organize contests.<br />
  46. 46. Facebook Ad<br />
  47. 47. Anatomy of your ad<br />Title (25 char.) :<br />- Clear, and obvious<br />Image (110x80px) :<br /><ul><li> Catchy</li></ul>Text (135 char.) :<br />Be engaging, use action verb<br />
  48. 48. Targeting<br />…<br />
  49. 49. Education<br />Age<br />Geo<br />Interests<br />Work<br />Matrimonial situation<br />Sexual orientation<br />Male / Female<br />Only birthday<br />Facebook Connections<br />Language<br />
  50. 50. Budget<br />Daily<br />Per click<br />Per impressions <br />
  51. 51. Small enterprises cases<br />
  52. 52. WAFFLE & DINGES<br />
  53. 53. Website : wafelsanddinges.com<br />Twitter : twitter.com/waffletruck(10 432 contacts)<br />Facebook: facebook.com/pages/Wafels-Dinges/98272277937 (5 111 contacts)<br />
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58.
  59. 59. jojo Project<br />
  60. 60. Website : jojoproject.com/<br />Twitter : twitter.com/jojoproject(238 contacts)<br />Facebook: facebook.com/jojoproject(4 525 contacts)<br />
  61. 61.
  62. 62.
  63. 63.
  64. 64. Websocialstrat in a nutshell<br />Content<br />Human<br />No technology first<br />Sharing & Conversation<br />Make it know <br />
  65. 65. One more thing…<br />
  66. 66. “Trial is Key”<br />Michael Aidan, Evian marketing manager<br />Action<br />Effects<br />Reaction<br />
  67. 67.
  68. 68. quentin.demeuter@gmail.com<br />@darklapinou<br />listened by doigng this pres’ : ac/dc alicecooperbauhausthebeatlesblacksbbaththeclashdeeppurpledepechemodethedoorsentershikarithefaintjohnnycashlateofthepier MGMT motörhead muse nineinchnails nirvana theoffspringoliviaruiz pixies theprodigy queen rammsteinrollingstonessherylcrowsilverchairsteppenwolfthestrokesthecuredresdendollstheraconteurswhitestripestypeonegativedeeppurpledepechemodethedoorsentershikarithefaintjohnnycashlateofthepier MGMT muse<br />Quentin De Meuter<br />www.quentindemeuter.eu<br />

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