An up-to-date look at what's new on Instagram

1. What’s
Happening
on
Instagram…
60-­‐Second
Video
Ads
What
It
Is
Previously
limited
to
15
and
30-­‐second
clips,
Instagram
opened
up
60-­‐second
video
ads
in
early
February.
T-­‐Mobile
and
Warner
Bros.
were
some
of
the
first
brands
to
uGlize
the
format,
however,
a
growing
list
of
brands
have
begun
to
take
advantage
of
the
extended
version
since
its
release.
Brand
Applica8on
With
less
restricGve
lengths,
the
extended
ad
format
is
a
great
way
for
brands
to
leverage
more
pre-­‐exisGng
creaGve,
efficiently.
With
that,
it’s
important
for
brands
to
keep
in
mind
that
the
first
few
seconds
of
a
video
are
sGll
the
most
criGcal.
UGlizing
the
full
60-­‐seconds
may
not
be
beneficial
for
all
brands
or
campaigns,
but
rather
the
benefit
is
within
the
flexibility
of
the
updated
length.
View
Counts
on
Video
Why
It
Ma;ers
As
a
widely
used
metric
when
looking
at
user
intent,
Instagram
will
begin
to
include
view
counts
on
videos,
publically,
in
the
coming
weeks.
AdverGsers
will
now
have
the
strategic
advantage
of
seeing
the
popularity
of
their
video
content
organically,
which
will
lead
to
smarter
use
of
paid
support
on
the
plaPorm.
This
feature
is
currently
only
being
launched
for
video
content
–
not
photo
content
(yet).
Likes
will
sGll
be
viewable
by
tapping
the
views.