The media landscape is getting increasingly cluttered each day with traditional media beginning to loose mindshare to disruptive media. PR needs to evolve to leverage on traditional media and new media to effectively manage the message and develop an ongoing conversation around the brands promoted.

1. Presents How PR Communication can benefit from Interactive Video Solutions Enabling the message to be managed effectively to generate tangible ROI for your clients Feel free to give any comments & feedback to todd@activechannel.tv

2. Introduction The media landscape is getting increasingly cluttered each day with traditional media beginning to loose mindshare to disruptive media. UGC (User generated content) has begun to switch the power of the message away from traditional media owners and platforms. PR needs to evolve to leverage on traditional media and new media to effectively manage the message and develop an ongoing conversation around the brands promoted. Disruptive media includes video, blogs, social networks, tweets, and other UGC

3. The evolving media universe PR now has to communicate across all media planets Traditional media planet New media planet

4. How PR can benefit from interactive video PR firms can now increase the control and format of the message while driving revenue potential through viewer engagement. Using video segments to explain in finer detailof the brand message, on a continual basis. Enable interactive elements to further enhance and develop the communication process between brands and consumers.

5. Communication opportunities with interactive video Product Demonstrations Post sale support and maintenance videos Market research, focus groups and polling PR SupportMaterials Marketing communication Sales communication Viral Video Customer Presentations Customer Testimonials Success Stories Infomercials Public Relations & Brand Communication Internal Communications Round Table Sessions Community Relations Event/Conference and Trade Show Communications Corporate communication Q&A Expert sessions Event Presentation Corporate Overview

6. How interactive video works Masthead for strategic branding of channel Video window that displays the relevant segment as selected by the viewer Interactive panel enables viewers to respond with the relevant content based on the video segment Sharing of content via social media & portals Playlist of other segments to increase viewing time

7. Branded content as the future 80% of the respondents said branded entertainment will play a bigger role in the future. 38%plan to spend more on branded entertainment as an alternative to the 30-second commercial. Source: http://www.ana.net/news/content/2136

8. The complete solution for PR Enable your clients to have a dedicated online video channel for effective 2-way communication. A wide range of content can be developed easily and cost-effectively on a long term basis. Leverage on traditional media to build awareness but harness the channel to generate tangible results.

9. Take-away quote "The "Always On" Brand (AOB) is a concept that I use to describe how your brand should operate in today's ever-connected world. The AOB is a brand that is actively broadcasting and listening at the same time, all of the time. It's the kind of brand that knows what it wants to say, but is not afraid to listen to feedback and react accordingly. The AOB is the kind of brand that will be successful in the coming years, and the kind of brand that you should aspire to be!" Cory Treffiletti, president and managing partner for Catalyst SF

10. About ActiveChannel We produce local lifestyle content for leading brands on a wide range of topics as well as the platform to allow the viewers to interact with our content Check out www.activechannel.tv to find out more