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Cake & Socialyse February 2016 Twitter Updates

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An up-to-date look at what's new on Twitter

Published in: Social Media
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Cake & Socialyse February 2016 Twitter Updates

  1. 1. What’s  Happening  on  Twi1er…     First  View       What  It  Is     First  View  is  a  new  video  ad  product  designed  for   maximum  impact  and  high  visibility,  guaranteeing   placement  as  one  of  the  first  two  Tweets  a  user  views.   Essen?ally  a  takeover  product,  each  First  View  ad  will   be  promoted  for  24-­‐hours.  U?liza?on  of  the  new   product  comes  paired  with  a  Promoted  Trend,  further   amplifying  the  brand  message.       While  this  is  a  new  product  to  TwiHer,  it’s  very  similar   to  Instagram’s  Marquee  ad,  which  guarantees  visibility   as  one  of  the  first  five  posts  seen  in  a  user  session.  First   View  is  currently  available  to  select  brands  and   adver?sers  in  the  US  with  plans  to  roll  out  globally  in   the  future.       Brand  Applica:on     The  new  ad  placement  was  designed  with  an  objec?ve   of  Reach  and  Awareness  in  mind.  As  one  of  the  top  two   Tweets  shown  in  a  user’s  feed,  this  product  may  help   eliminate  some  concern  of  having  content  get  lost  in   the  cluHer.    

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