People want quick entertainment and that is why short video content is trending on social media. Here is 7 smart ways to use YouTube shorts effectively for your channels' growth.

1. 7 Smart Ways to Use YouTube Shorts Effectively for
Your Channel
In this fast-paced world, people want everything quick, even if it is entertainment. That
is why short video content is trending on social media platforms, as it allows people to
consume more content in less time. After Instagram Reels, YouTube has joined this
trend by launching the YouTube Shorts feature for its global audience. Shorts has

2. attracted millions of customers compared to the regular YouTube content in no time.
Do you know that, on average, 15 billion shorts are watched by people daily? This gives
you a huge opportunity to grow your YouTube channel by using Shorts. But how to use
YouTube Shorts effectively for the growth of your channel? Let’s understand.
1. What Are YouTube Shorts and Why You Should Use Them?
YouTube Shorts are the short-form video feature launched by the platform to
engage with the new audience quickly and easily. The feature lets you make 60-
seconds videos using your phone camera to showcase your talent to the global
audience without investing much time and effort in creating a lengthy YouTube
Video.
Now the question is, Why do you need this for your channel’s growth? As we all
know, getting subscribers and engagement on the YouTube channel is one hell
of a task as the market is saturating. In such a scenario, the introduction of
YouTube Shorts allows creators to attract new subscribers more effectively and
quickly for their channels.
(See also: What Is YouTube Shorts & How to Make Money From It)
As YouTube wants this segment to grow, its algorithm promotes YouTube Shorts
more by boosting the organic reach of creators. So, you can use this opportunity
to grab more subscribers and engagement for your channel by making relevant
shorts related to your audience and niche. Now, come to the most important
part of this article, i.e.:

3. YouTube Shorts time limit
YouTube Shorts allows you to make a short video of a maximum of 60 seconds
when not using audio clips from their library. If you use audio from its library,
the duration limit is 15 seconds. But it is not necessary to make a short video of
the entire 60 seconds. You must determine the appropriate length of your video
to value your viewers’ time. To do so, follow these tips:
▪ Understand how much time you need to make your point in the video. Keep your
video straightforward, short and crisp. Get straight to the point.
▪ Check if there are any longer parts that you can minimize or break into pieces to
create more impact in less time.
▪ Begin with an attention-grabbing sentence and then hook the viewer till the last
through storytelling.
2. Create Valuable and Relevant Shorts
Don’t just create Shorts for the sake of making them. They must add some value
to the users watching them. You can make DIY shorts on various topics useful
for your audience. Also, there is no point in making shorts on some random
content irrelevant to your niche and audience. Understand what type of
YouTube Shorts your audience is watching using YouTube analytics and try to
experiment with the same kind of content in your way.

4. 3. Add Custom Thumbnails
Thumbnails are the first thing that attracts people’s attention and lets them click
on your video or shorts to view it. It should be attractive, meaningful and
attention-grabbing so even a regular YouTube viewer likes to view it. You can use
the Canva designing tool to generate custom thumbnails for YouTube shorts
effortlessly.
(See also: Buy YouTube Views)
4. Use Hashtags and Keywords in Your Title and Description
Apart from a custom thumbnail, a well-written title grabs users’ attention. Write
a compelling title for your YouTube Shorts using the trending yet relevant
keywords in your title. For keyword research, use tools like VidIQ, Ahrefs, etc.
The character limits for the title is 50-70. You can overlay titles onto your video’s
captions. Also, use trending and relevant hashtags in the video description for
better visibility and optimization.
5. Take Advantage of YouTube Stories
YouTube Stories are a great way to promote your shorts videos. Utilize the
stories feature smartly to tell your audience about your shorts videos. You can
highlight the best part of your shorts videos in your stories to influence them to
see the entire shorts on your channel. This trick always helps gain better
engagement on shorts videos if applied smartly.

5. 6. Avoid Posting Long-Form Content
People enjoy YouTube shorts because they are short, crisp, and engaging. So,
long-form content is not an ideal thing to use for shorts. For such content,
YouTube videos are already there. So, always use short-form content. You can
make multiple shorts if you want to showcase long-form content by breaking it
into several parts in a series or something. Understand the tone of your
audience and create content accordingly.
7. Be Consistent, Creative and Unique
Don’t take irregular gaps in posting YouTube shorts; otherwise, you will lose the
engagement. Stay consistent with content creation and posting so more people
can engage with your content regularly. Also, even if you are following the trends
on which other creators are also creating shorts, be creative and unique in your
possible way to make those shorts worth watching and different from others.
Article source: 7 Smart Ways to Use YouTube Shorts Effectively for Your Channel
– The Socioblend Blog