This document discusses how news of Osama Bin Laden's death broke and spread across various media platforms on May 2nd, 2011. It notes that the initial news was broken by a tweet from former Donald Rumsfeld chief of staff Keith Urbahn. Within 12 hours, the story was mentioned over 40,000 times in blogs and news articles, and generated over 2.25 million tweets. The peak volume of tweets on the topic was over 12 million per hour. The document examines how various individuals first learned of Bin Laden's death and the spike in internet traffic after President Obama's announcement. It also explores geographical information shared on Google Maps and potential threats from viral content in the immediate aftermath of the announcement.

1. had its moment
Havas Média France
DD/May 3rd
mardi 3 mai 2011

2. had its moment
The « CNN Effect »
mardi 3 mai 2011

3. 2001 - 2011 : 10 years of Bin Laden Hunt
mardi 3 mai 2011

4. Embargo broken by one tweet : Media First
Former Donald Rumsfeld Chief Staff
Keith Urbahn
mardi 3 mai 2011

5. Obama’s announcement
You Tube & White House.gov
mardi 3 mai 2011

6. Tweeter Story : Media First
Tweeter Spreading by Sysomos
At it s peak, Twit t er delivered an average of 1 2 ,3 8 4 ,0 0 0 t weet s per hour.
In less than 12hours, 40 000 blogs mention, 40 000 news mention
2,25 Million tweets
mardi 3 mai 2011

7. Tweeter Story : Media First
Tweeter Recordbreaking
At it s peak, Twit t er delivered an average of 1 2 ,3 8 4 ,0 0 0 t weet s per hour.
At its peak, Twitter delivered an average of 12,384 000 tweets per hour
mardi 3 mai 2011

8. Twitter Story : The Story inside History
Tweeting is not knowing whats going on
@ReallyVirtual
Sohaib Athar
mardi 3 mai 2011

9. Twitter Story : The Story inside History
Tweeting is not knowing whats going on
mardi 3 mai 2011

10. mardi 3 mai 2011

11. How did you learn about Bin Laden’s killing ?
mardi 3 mai 2011

12. Obama’s Speech
Internet & Video Streaming Spike
At it s peak, Twit t er delivered an average of 1 2 ,3 8 4 ,0 0 0 t weet s per hour.
Global Internet traffic rise +28% worldwide
150 000 fans «ODL is dead» FB pages in 2h
mardi 3 mai 2011

13. Geolocation about the Bin Laden Compound
Google Maps & 3D Animation
mardi 3 mai 2011

14. Pict of the Day : Fake Laden
No double checking from TV Newsdesk
mardi 3 mai 2011

15. Pict of the Day : Obama / Oussama Mistakes
No double checking from TV Newsdesk
mardi 3 mai 2011

16. Viral for fun
Photoshop, Foursquare, Facebook
mardi 3 mai 2011

17. Viral Threat
Scamm Warning via Facebook Connect
Within next 24 hours, we can expect
100 Millions Spam Emails
mardi 3 mai 2011

18. had its moment
The Day After : Press still reigns
mardi 3 mai 2011

19. had its moment
@domdelport
Havas Média France
mardi 3 mai 2011