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Cake & Socialyse Facebook Updates December 2015

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An up-to-date look at what's new on Facebook.

Published in: Social Media
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Cake & Socialyse Facebook Updates December 2015

  1. 1. What’s'Happening'on'Facebook…'' Improved Embedding Tools: Video Player API + oEmbed ''' What'It'Is! Facebook!has!introduced!two!new!tools!for!embedding!public!videos!and!posts;!upgraded(video( embedding(and(improved(oEmbed((a!format!for!allowing!an!embedded!representa:on!of!a!URL! on!third!party!sites)!func:onality.!!! Upgraded(Video(Embedding(! The!new!API!allows!adver:sers!to!embed!videos! onto!a!website!more!easily!while!customizing!your! videos!to!be!displayed!the!way!you!want!the! audience!to!view!them.!The!API!new!features! include:!! 1.  Autoplay!(with!our!without!sound)!! 2.  Volume!control!! 3.  Playlists!! 4.  Player!controls!! 5.  Event!+!error!handling!! 6.  Custom!buQons!+!!thumbnails! ! Improved(oEmbed(Func5onality(((! The!improved!oEmbed!func:onality!makes!it! easier!to!embed!public!ar:cles,!videos,!and!other! posts!from!Facebook!to!a!website!by! simply!copying!and!pas:ng!a!URL.!oEmbed!can! now!also!build!support!for!content!management! systems!(CMS)!by!embedding!Facebook!posts!and! videos!efficiently,!without!the!need!for!screenshots!or!code!changes.!! ! Brand'Applica:on'! The!new!API!enables!website!owners!to!customize!the!user!experience!with!video!in!a!way!that!is! interac:ve!and!more!impacWul!for!businesses.!The!new!“custom(bu;ons(&(thumbnails”!op:on! opens!a!large!opportunity!for!crea:vity!including!the!ability!to!include!inquiry!forms,!interac:ve! callYtoYac:ons,!product!details,!etc.!! ! In!order!to!access!these!new!features,!brands!must!setup!Facebook’s!plugin!before!working!with! their!developers!to!create!custom!codes.!!
  2. 2. 360BDegree(Video' ' What'It'Is'' 360!degree!video!is!an(immersive(experience(that!allows!users!to!explore!video!content!at! their!own!pace,!rather!than!just!view!it.!On!desktop,!users!can!experience!all(angles(of(a(360( video!by!dragging!their!cursor!around!the!video!and!on!mobile,!users!can!simply!turn!their! device!or!dragging!their!finger.!! ! Available!on!desktop,!iOS,!and!Android!mobile!devices,!360!degree!content!displays!a!special! icon!in!the!lower!le_!of!the!video!to!indicate!its!interac:vity.!360!degree!video!is!available!for! embedding!on!Facebook!and!can!be!boosted!from!brand!Pages!or!any!ads!interface.!!! Brand'Applica:on'! With!the!massive!growth!that!Facebook!has!seen!over!the!past!year!in!video!content,!adding! 360!video!capabili:es!was!a!logical!next!step!to!increase!users’!experiences!with!video!on!the! plaWorm.!This!type!of!content!put!the!user!in!full!control,!crea:ng!their!own!visual!experiences.! 360!video!has!always!been!somewhat!of!a!blank!canvas!for!content!creators,!as!the!opportunity! for!crea:vity!is!exponen:al.!! ! Crea:vely,!these!videos!are!made!by!using!unique(cameras(that!are!able!to!record!all!360! degrees!of!any!given!scene.!If!the!video!was!recorded!with!a!360!or!spherical!camera!system! that!adds!360!metadata!to!the!video!file,!it!can!be!uploaded!to!your!Page!the!same!as!any!other! video.!!

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