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What’s	
  Happening	
  on	
  Twi1er…	
  	
  
Promoted Tweets for Logged-Out Users
What	
  It	
  Is	
  
Twi%er	
  reportedly	
  averages	
  500M	
  
logged-­‐out	
  visitors	
  to	
  the	
  site	
  each	
  
month,	
  which	
  includes	
  those	
  who	
  
click	
  on	
  links	
  to	
  Tweets	
  in	
  Google	
  
search.	
  With	
  a	
  current	
  average	
  of	
  
320M	
  monthly	
  acCve	
  users,	
  the	
  
logged-­‐out	
  audience	
  exceeds	
  the	
  
potenCal	
  of	
  Twi%er’s	
  acCve	
  audience	
  
reach.	
  In	
  an	
  effort	
  to	
  help	
  brands	
  
reach	
  this	
  addiConal	
  audience,	
  the	
  
plaIorm	
  has	
  begun	
  tested	
  Promoted	
  
Tweets	
  for	
  logged-­‐out	
  users.	
  
Available	
  for	
  desktop	
  only,	
  these	
  
logged-­‐out	
  Promoted	
  Tweets	
  will	
  be	
  
visible	
  when	
  viewing	
  a	
  user’s	
  profile	
  
page	
  or	
  Tweet	
  detail	
  pages.	
  	
  
	
  
Progressively	
  rolling	
  out	
  with	
  select	
  
adverCsers	
  in	
  the	
  US,	
  UK,	
  Japan,	
  and	
  
Australia,	
  the	
  iniCal	
  test	
  will	
  support	
  
campaigns	
  driving	
  website	
  clicks,	
  
conversions,	
  or	
  video	
  views.	
  The	
  
plaIorm	
  expects	
  to	
  expand	
  this	
  
rollout	
  to	
  addiConal	
  countries	
  and	
  
adverCsers	
  in	
  future.	
  	
  
Brand	
  Applica:on	
  	
  
AdverCsers	
  will	
  have	
  the	
  same	
  control	
  over	
  these	
  ads	
  as	
  they	
  would	
  with	
  logged-­‐in	
  campaigns,	
  
meaning	
  logged-­‐out	
  Promoted	
  Tweets	
  can	
  leverage	
  all	
  of	
  Twi%er’s	
  targeCng	
  capabiliCes,	
  creaCve,	
  
and	
  measurement,	
  but	
  will	
  now	
  have	
  the	
  opportunity	
  to	
  scale	
  to	
  a	
  brand	
  new	
  (and	
  massive)	
  
audience.	
  It’s	
  a	
  tremendous	
  opportunity	
  to	
  connect	
  and	
  engage	
  with	
  that	
  addiConal	
  audience	
  and	
  
has	
  potenCal	
  to	
  see	
  a	
  huge	
  success	
  due	
  to	
  their	
  previous	
  partnership	
  with	
  Google	
  search.	
  

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Cake socialyse twitter_updates_12.2015

  • 1. What’s  Happening  on  Twi1er…     Promoted Tweets for Logged-Out Users What  It  Is   Twi%er  reportedly  averages  500M   logged-­‐out  visitors  to  the  site  each   month,  which  includes  those  who   click  on  links  to  Tweets  in  Google   search.  With  a  current  average  of   320M  monthly  acCve  users,  the   logged-­‐out  audience  exceeds  the   potenCal  of  Twi%er’s  acCve  audience   reach.  In  an  effort  to  help  brands   reach  this  addiConal  audience,  the   plaIorm  has  begun  tested  Promoted   Tweets  for  logged-­‐out  users.   Available  for  desktop  only,  these   logged-­‐out  Promoted  Tweets  will  be   visible  when  viewing  a  user’s  profile   page  or  Tweet  detail  pages.       Progressively  rolling  out  with  select   adverCsers  in  the  US,  UK,  Japan,  and   Australia,  the  iniCal  test  will  support   campaigns  driving  website  clicks,   conversions,  or  video  views.  The   plaIorm  expects  to  expand  this   rollout  to  addiConal  countries  and   adverCsers  in  future.     Brand  Applica:on     AdverCsers  will  have  the  same  control  over  these  ads  as  they  would  with  logged-­‐in  campaigns,   meaning  logged-­‐out  Promoted  Tweets  can  leverage  all  of  Twi%er’s  targeCng  capabiliCes,  creaCve,   and  measurement,  but  will  now  have  the  opportunity  to  scale  to  a  brand  new  (and  massive)   audience.  It’s  a  tremendous  opportunity  to  connect  and  engage  with  that  addiConal  audience  and   has  potenCal  to  see  a  huge  success  due  to  their  previous  partnership  with  Google  search.