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Cake & Socialyse- 7 Ways Businesses Are Using Carousel Ads

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7 ways brands have successfully integrated Instagram's Carousel Ads into their creative.

Published in: Social Media
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Cake & Socialyse- 7 Ways Businesses Are Using Carousel Ads

  1. 1. 7  Ways  Businesses  Are  Using  Carousel  Ads       1)  Highlight  a  Single  Product     Using  the  mul-ple-­‐image  layout  to   prominently  highlight  one  product  can  be   a  beneficial  way  to  show  and  describe  a   different  feature  of  that  product.  In  the   example  to  the  le>,  the  crea-ve  of   showing  the  woman’s  fingers  dragging   and  zooming  is  a  very  smart  and  mobile-­‐ friendly  way  to  encourage  users  to  want   to  “see  more”  and  engage  with  the   content.       2)  Show  People  How  To  Use  Your  Product   Leveraging  the  carousel  ad  unit  as  a  how-­‐ to  guide  is  a  great  way  to  encourage  your   audience  on  crea-ve  or  new  ways  to  use   a  product.     3)  Give  a  Tour  of  Your  Mobile  Space     To  help  drive  app  installs,  use  the   carousel  ad  unit  to  feature  the  various   components  and  experience  of  your  app,   as  seen  by  Deezer  to  the  right.  This   provides  users  with  a  taste  of  what  the   app  can  offer  them  before  even   downloading  it.  Deezer  saw  a  50%   decrease  in  cost  per  click  and  a  60%   reduc-on  in  cost  per  install  compared  to   other  channels.    
  2. 2. 4)  Share  Sources  and  ArHcles     For  brands  selling  a  service,  rather  than  a   product,  the  carousel  ad  unit  can  help   explain  how  your  service  benefits  your   audience.  Precision’s  use  of  carousel  ads  on   the  right  led  to  6,000  newsleOer  signups,  a   50%  decrease  in  cost  per  lead  and  a  50%   increase  in  click  through  rate  compared  to   single-­‐image  link  ads.     5)  Tell  Your  Product  Story     Using  the  carousel  ad  unit  to  highlight   lifestyle  imagery  of  your  product,  allows  the   brand  to  tell  a  deeper  story.  Pure  Vida  saw   order  increase  by  4x  within  just  two  months   of  the  campaign.     6)  Tell  Your  Customers’  Story     Sharing  customers’  photos  not  only  makes   branded  content  unique,  but  also   encourages  more  customers  to  share  and   submit  their  images.     7)  Showcase  Your  Product  Catalogue   Showcasing  your  product  catalogue   reinforces  what  the  carousel  format  was   designed  for;  empowering  brands  to  feature   several  products  in  a  single  ad.    

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