Tech companies must engage in more video advertising as part of their lead generation strategies. YouTube Bumper Ads are a complement, not a replacement of 15, 30 and longer ad formats. Tech companies must run more YouTube campaigns centered on a longer story and video, then use 6 Second Bumper Ads to amplify the message and reach more viewers.

1. Say it in Six Secs:
YouTube “Bumper Ads”
For
Technology Companies
MAY 2019

2. At Sundance 2016
YouTube launched the
unskippable, 6 second
”Bumper" ad.
Why?

3. You can't skip them.
But you shouldn't want to! With
creativity, Tech brands can tell a
compelling story in a very short
window.
For example…
“The Island of Dr Moreau”
in 6 seconds

4. “
”
Bumper Ads are a complement, not a replacement
of 15, 30 and longer ad formats. Run a YouTube
campaign centered on a longer video, then use
Bumper ads to amplify the message and reach more
viewers.
GOOGLE THINK BLOG
And it works: In 2017, Google studied 122 “bumper” ad campaigns
• 70% drove a significant lift in brand awareness
• average lift of 9%.

5. “Bumpers” work as part of a greater campaign
Just like teasers on TV for the next episode or season of your favorite show,
“bumper” ads act as a similar device for video marketing.
They pique your audience’s interest ahead of an upcoming campaign, product
launch, or announcement.
Plant a seed idea in :06, then reveal it with a longer story a shortly after.

6. What Tech Brands
are doing it well?
VERY VERY FEW!
MOSTLY CONSUMER TECH
• SAMSUNG
• MONDAY.COM
• SNAGIT (TECHSMITH)
• SURVEY MONKEY

7. Samsung
Energy & Beauty

8. Survey Monkey
Chattering Teeth & Lego
Movies

9. Survey Monkey
Chattering Teeth & Lego
Movies

10. Iconic Personas & a Wind Machine
Survey Monkey

11. Monday.com
Swag Box

12. Amazon
Spring Cleaning

13. Q&A
MARC PARRISH
@MARC_PARRISH_