Why  Mobile
Mobile: Anytime & Every time WORK RESIDENSE RESIDENSE Sleep Lunch Time On  Your Way On  Your Way Internet Trade Press Exhi...
Mobile & Data Growth Strictly Confidential <ul><li>India as on June, 2010: </li></ul><ul><li>Total mobile  subscriber base...
Mobile Advertising: Global Stats  Strictly Confidential Cisco forecasts Mobile Video to drive the Mobile Data Traffic Mobi...
<ul><li>Clk2C Mobile Video Commercial </li></ul><ul><li>“ Simple, imaginative, impactful and viral” </li></ul>Strictly Con...
Mobile Video Commercial(MVC): Core Concept Brand promotion delivered directly as a video on mobile phone of target group l...
Brands using Mobile Video Commercials Strictly Confidential
<ul><li>MVC Application: </li></ul><ul><li>Mobile Promo Viral </li></ul>
Customer: Mehrasons Strictly Confidential Key Message:  Get Lucky with “Mehrasons Jewellers” Clk2c link:  http://clk2c.com...
<ul><li>MVC Application: </li></ul><ul><li>Brand Building & Awareness </li></ul>
Customer: MAAC Viral Spread Key Message:  Do you have what it takes to build a career in animation. Clk2c link:  http://cl...
<ul><li>MVC Application: </li></ul><ul><li>TVC on Mobile </li></ul>
Customer: Domino’s  TVC Downloads Key  Message:  Dominos new tempting and delicious Pasta with an irresistible offer.  Clk...
<ul><li>MVC Application: </li></ul><ul><li>New Product Launch </li></ul>
Customer: Unitech Key Message:  Nothing matches the joy of owning your own home-Unihomes.  Clk2c link:   http://clk2c.com/...
<ul><li>MVC Application: </li></ul><ul><li>Lead  Capture </li></ul>
Customer: NIIT  Key message:  NIIT placed over 1Lac*students. Do you want to be the next one? Clk2c Link:   http://clk2c.c...
<ul><li>MVC Application: </li></ul><ul><li>Call to Action from Print Advt. </li></ul>
Customer: SG Estates  Key Message:  SG Homes in fully developed Vasundhara Clk2c link:   http://clk2c.com/sghomm   Key Ach...
MVC Application: Enriching the User Experience
Customer: Mercedes  Let your prospects get more than just the text Key Message:  Enjoy SLS-AMG VIDEO on your CELL Clk2c li...
<ul><li>MVC Application: </li></ul><ul><li>Customer Loyalty  </li></ul>
Customer: BIG Cinemas Key message:  Download sizzling preview of Kites starring Hrithik on Cell/PC  Clk2c link:  http://cl...
Summary  Adding a Mobile Video Commercial  to your existing marketing campaigns leads to additional benefits Benefits Deta...
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Mvc for clk2 c_new

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Mvc for clk2 c_new

  1. 1. Why Mobile
  2. 2. Mobile: Anytime & Every time WORK RESIDENSE RESIDENSE Sleep Lunch Time On Your Way On Your Way Internet Trade Press Exhibitions Billboards TV Internet Books Magazines Radio Newspapers Billboards Radio Magazines Billboards MOBILE Sleep Mobile Screen: 24X7 usage
  3. 3. Mobile & Data Growth Strictly Confidential <ul><li>India as on June, 2010: </li></ul><ul><li>Total mobile subscriber base reaches 652.42 Million . </li></ul><ul><li>Avg. 15 Million new subscribers are adding up every month. </li></ul><ul><li>Subscribers accessing Internet/Data Service on Mobile touches 214 Million with 70% increase in last 12 months. </li></ul><ul><li>Source: Trai </li></ul><ul><li>Globally, between 2009 & 2014 </li></ul><ul><li>Mobile data traffic is growing at a CAGR of 108% </li></ul><ul><ul><li>Over 80% of mobile traffic will be driven by Mobile Broadband handsets. </li></ul></ul><ul><ul><li>Almost 66 % of the traffic will be mobile video by 2014 </li></ul></ul><ul><li> Source: Cisco </li></ul>
  4. 4. Mobile Advertising: Global Stats Strictly Confidential Cisco forecasts Mobile Video to drive the Mobile Data Traffic Mobile Video Terabyte/ Month
  5. 5. <ul><li>Clk2C Mobile Video Commercial </li></ul><ul><li>“ Simple, imaginative, impactful and viral” </li></ul>Strictly Confidential
  6. 6. Mobile Video Commercial(MVC): Core Concept Brand promotion delivered directly as a video on mobile phone of target group leading to a high brand retention, differentiation & recall.
  7. 7. Brands using Mobile Video Commercials Strictly Confidential
  8. 8. <ul><li>MVC Application: </li></ul><ul><li>Mobile Promo Viral </li></ul>
  9. 9. Customer: Mehrasons Strictly Confidential Key Message: Get Lucky with “Mehrasons Jewellers” Clk2c link: http://clk2c.com/getlky Key Achievement: Virally spread in the desired Community Brand Campaign Objective To establish Mehrasons Jewellers in a special segment(youth) with an out of the box video.
  10. 10. <ul><li>MVC Application: </li></ul><ul><li>Brand Building & Awareness </li></ul>
  11. 11. Customer: MAAC Viral Spread Key Message: Do you have what it takes to build a career in animation. Clk2c link: http://clk2c.com/3dnvfx Key Achievement: Significant viral spread over extended period of time Downloads Time Brand Campaign Objective MAAC brand building & viral spread of hilarious video in the youth segment
  12. 12. <ul><li>MVC Application: </li></ul><ul><li>TVC on Mobile </li></ul>
  13. 13. Customer: Domino’s TVC Downloads Key Message: Dominos new tempting and delicious Pasta with an irresistible offer. Clk2c link: http://clk2c.com/domtvc Key Achievement: Awareness on the new product line by enabling consumer to download Pasta TVC on Mobile Downloads Time Brand Campaign Objective To enable TG to watch Pasta TVC on mobile
  14. 14. <ul><li>MVC Application: </li></ul><ul><li>New Product Launch </li></ul>
  15. 15. Customer: Unitech Key Message: Nothing matches the joy of owning your own home-Unihomes. Clk2c link: http://clk2c.com/unihom Key Achievements: Unihome positioned as an aspirational product among the youth & prompting them for site visits. Brand Campaign Objective To promote UNIHOME property of UNITECH
  16. 16. <ul><li>MVC Application: </li></ul><ul><li>Lead Capture </li></ul>
  17. 17. Customer: NIIT Key message: NIIT placed over 1Lac*students. Do you want to be the next one? Clk2c Link: http://clk2c.com/niitde Key Achievements: Lead generation & significant business closure. NIIT Leads: Brand Campaign Objective To reach out the aspiring students with a NIIT video commercial right on their mobile phone.
  18. 18. <ul><li>MVC Application: </li></ul><ul><li>Call to Action from Print Advt. </li></ul>
  19. 19. Customer: SG Estates Key Message: SG Homes in fully developed Vasundhara Clk2c link: http://clk2c.com/sghomm Key Achievements: Call to action leads from Print SG Homes leads : Brand Campaign Objective Deliver detailed specs of the property direct to customers on their mobile
  20. 20. MVC Application: Enriching the User Experience
  21. 21. Customer: Mercedes Let your prospects get more than just the text Key Message: Enjoy SLS-AMG VIDEO on your CELL Clk2c link: http://clk2c.com/slsamg Key Achievements: Lead generation through viral spread. More video downloads than sms short code queries. Brand Campaign Objective Redefining the use of short code sms to enrich the user experience
  22. 22. <ul><li>MVC Application: </li></ul><ul><li>Customer Loyalty </li></ul>
  23. 23. Customer: BIG Cinemas Key message: Download sizzling preview of Kites starring Hrithik on Cell/PC Clk2c link: http://clk2c.com/bigcin Key achievement: Customers receive movie trailers & latest show timings on their mobiles before every release. Brand Campaign Objective To deliver a infotainment video with show timings directly to audience’s mobile phone.
  24. 24. Summary Adding a Mobile Video Commercial to your existing marketing campaigns leads to additional benefits Benefits Details Viral Spread Consumers tend to forward Clk2c link via sms leading to a viral campaign at no additional cost to the campaign. Brand Retention Much higher brand retention as the mobile video stays in handset and is repeatedly played by the consumer Call To Action Mobile number capture allows a call to action to be built in any campaign Extended Life Sustained downloads of TVC or other campaigns. Differentiated Consumer Experience Video on mobile gives much richer experience than text or images Convenience MVC offers a quick 30 second summary of your product which is more convenient than website surfing on mobile/internet Campaign Measure Offer a direct measure(number of downloads/mobile numbers) through our server.
  25. 25. Thank You

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