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Cake & Socialyse February 2016 Snapchat Updates

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An up-to-date look at what's new on Snapchat

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Cake & Socialyse February 2016 Snapchat Updates

  1. 1. What’s  Happening  on  Snapchat…     “Swipe  Up”  For  More  Content  Within  Discover  Ads     What  It  Is     As  an  extension  to  10-­‐second  video  ads  within  Discover  Channels,  Snapchat  now  offers  the   opportunity  to  swipe  up  for  addi>onal  content.  Brands  can  currently  leverage  this  feature  in   two  ways:     1.      Extended  piece  of  video  content,  up  to  four  minutes  long   2.      Drive  to  app  install  directly  from  the  App  Store  without  leaving  the  plaForm                                           The  swipe  up  mo>on  is  na>ve  to  the  plaForm  and  the  Discover  Channel  but  had  not  been  open   to  adver>sers  previously.  Both  of  these  features  are  currently  available  in  an  open  beta.       Brand  Applica8on     For  the  first  >me  on  the  plaForm,  brands  are  able  to  share  video  content  longer  than  10   seconds.  This  opens  up  great  opportunity  for  storytelling,  however,  it’s  important  to  keep  in   mind  length  and  the  snackable  content  that  these  users  are  used  to  consuming.       Because  of  the  mobile  nature  of  Snapchat,  driving  to  app  install  will  be  a  big  (and  first)   testament  to  the  channels  ability  to  drive  traffic.  The  plaForm  will  be  able  to  provide  data  on   the  number  of  apps  downloaded  from  an  ad.    

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