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Cake & Socialyse March 2016 Facebook Updates

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An up-to-date look at what's new on Facebook

Published in: Social Media
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Cake & Socialyse March 2016 Facebook Updates

  1. 1. What’s  Happening  On  Facebook…      Why  Facebook’s  Going  to  Start  Looking  More  Like  Snapchat   Facebook  just  acquired  the  popular  app  MSQRD,  which  allows  video  creators  to  add  animated  elements  over   their  faces  while  recording.  Similar  to  Snapchat’s  Lenses,  the  product  encourages  creaCvity  by  providing  an   easy  way  to  enhance  videos.                                               MSQRD’s  face  swapping  technology  is  not  yet  available  for  Facebook  users.  While  there  are  no  current  brand   applicaCons  or  paid  opportuniCes,  we  do  expect  the  plaGorm  to  introduce  opportuniCes  down  the  road.   How  Facebook  May  Mone<ze  Messenger     Users  may  soon  be  able  to  purchase  products  directly   within  the  Messenger  app  and  later  pick  those   products  up  in  stores.  To  complement  this  potenCal   new  update,  Facebook  is  also  rumored  to  be  working   toward  “suggested  businesses,”  which  would  allow   adverCsers  to  send  sponsored  messages  directly  to   users.  Because  Facebook  aims  to  keep  Messenger  a   high-­‐quality  experience,  which  would  exclude   unwanted  messages,  we  believe  users  may  only  be   able  to  receive  messages  from  brands  they’ve   interacted  with  previously.       The  plaGorm  is  expected  to  share  more  informaCon  in  April  during  their  F8  developer  conference  in  San   Francisco.    

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