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Carmedia: Advertising through cars impact study (Bucharest, June 2011)

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Carmedia: Advertising through cars impact study (Bucharest, June 2011)

  1. 1. CASE STUDY: ADVERTISING THOUGH CARS1st impactin the urban areasBUCHAREST, JUNE 2011
  2. 2. PROJECT DESCRIPTION Idea of the campaign: cover with removable stickers the cars used by the sales teams to promote Doppelherz® Omega 3 Extra 1000 mg in the urban areas Client: A&D Pharma Marketing&Sales Product promoted: Doppelherz® Omega 3 Extra 1000 mg Medium used: A&D Pharma Marketing&Sales car fleet Cities “covered”: Bucharest, Cluj, Brasov Duration: 4 months© CARMEDIA CONCEPT GROUP
  3. 3. SURVEY BRIEF Objective of research: evaluate the first impact of advertising through cars Sample: 105 subjects older than 18 years present in Bucharest during the study Selection method: proximity to the cars covered with advertising messages Researcher: CallPoint New Europe City: Bucharest Timeframe: June 2011© CARMEDIA CONCEPT GROUP
  4. 4. FIRST IMPACT: HIGH RECALL RATE 48% of all the subjects have seen the campaign and easily remembered the message 38% of the subjects who didn’t knew the product have seen the campaign and easily remembered the message 65% of the subjects who knew the product have seen the campaign and easily remembered the message© CARMEDIA CONCEPT GROUP
  5. 5. KEY ITEMS TO SUPPORT THE FIRST IMPACT 85% of the subjects believe that using cars as advertising medium is impacting or very impacting 39% of all the subjects often remembered the message written on the cars 70% of all the subjects easily remembered the message written on the cars covered with Omega 3 Extra© CARMEDIA CONCEPT GROUP
  6. 6. Thank you for watching.© CARMEDIA CONCEPT GROUP

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