This document discusses research challenges in context-aware systems as context becomes more integrated into technology. It outlines the evolution from early location-based systems to modern context-aware systems that consider location as well as other contextual factors like weather, points of interest, connected devices, social relationships, schedules and interests. Three key research challenges are presented: 1) effective representation and integration of different types of context data, 2) determining what context is relevant for a given task and how this may differ between users, and 3) ensuring user privacy and control over what context data is shared while still enabling useful services.