Research Methodology: This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories. To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report. Coverage Summary Total Cities: 16 Total Head-ends: 93 In-House Channels: 400+ Data Source: Ozone Soution, Ozone is the only company in Pakistan to provide tracking of In-House Cable Channels.

1. Cable TV Analysis
Monthly Report April 2015

2. About Ozone Solution Pakistan:
Ozone Solution Pakistan is a UK based media monitoring and
tracking company having potential to cater to emerging media
tracking needs in the industry. Ozone Solutions carries the vision to
partner with Pakistani industry in meeting challenges posed by
new and emerging media platforms like Cable TV, Digital Media &
FM Radio through a unique blend of foreign experience and local
talent. Currently, Ozone is the only company in Pakistan to
provide tracking of In-House Channels operated by cable
providers.
Countrywide Tracking
Coverage till April 2015
Coverage Summary
Total Cities: 16
Total Head-ends: 93
In-House Channels: 400+
S# CITIES CABLE HE
1 KARACHI 21
2 LAHORE 31
3 ISLAMABAD 4
4 RAWALPINDI 6
5 MULTAN 10
6 FAISALABAD 7
7 PESHAWAR 4
8 KOHAT 1
9 GUJRANWALA 2
10 BAHAWALPUR 1
11 RAHIM YAR KHAN 1
12 HYDERABAD 1
13 SUKKUR 1
14 GUJRAT 1
15 MUZAFARABAD 1
16 KHARIAN 1
Disclaimer: OSP does not track all In-house cable channels operating
in its covered cities.

3. Research Methodology:
Monitoring of Cable TV in Pakistan is challenging.
This research reports minutes of Corporate Commercial Air Time on Cable
in-house channels. It does not include advertisers like Real Estate, Beauty
Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in
Lahore DiGi Network is being distributed by 14 head-ends that airs similar
transmission, in such cases, only a single head-end is monitored that will
give 100% error free monitoring report.

4. Trend Analysis
Comparison March 15 – April 15
Total Minutes of Corporate Commercial Air Time Only
* April 2015 CAT has decreased 22% as compare to March 2015.
March April
264,565
207,393

5. Top 10 Categories
% Share of Advt. (Corporate) Minutes
17%
16%
14%
11%
10%
7% 7%
6% 6%
5%

6. Top 10 Advertisers
% Share of Advt. (Corporate) Minutes
24%
13%
10% 9%
8% 8% 7% 7% 7% 7%
Pepsi Cola
International Pvt.
Ltd.
Master
Enterprises
Trend
International
Shalimar Food
(Pvt.)Ltd.
Kings Cemical
(Pvt) Ltd.
Al Karam Textile
Mills
Unilever Pakistan
(Pvt.) Ltd
Akzo Nobel
Pakistan Limited
New Jubilee
Insurance Co. Ltd
Pakistan Mobile
Communications
Limited (PMCL)

7. Top 10 Brands
% Share of Advt. (Corporate) Minutes
14% 14%
13%
11%
9%
9%
8%
7% 7%
7%

8. Top 10 Cable Networks
% Share of Advt. (Corporate) Minutes
16%
14%
11%
11%
9% 9%
8% 8% 7%
7%

9. Top 10 Channels
% Share of Advt. (Corporate) Minutes
17%
12%
9% 9% 9% 9% 9% 9% 9%
8%

10. All Cities CAT
% Share of Advt. (Corporate) Minutes
27%
19%
13%
7% 7% 6%
5%
3% 3% 3% 2% 2% 2% 1%

11. Trend Analysis
Comparison City Wise Feb 15 & March 15
Total Corporate CAT Minutes of Advertising
35%
17%
10%
5%
8%
10%
5% 5%
1%
1% 1%
2%
1% 0%
27%
19%
13%
7% 7% 6%
5%
3% 3% 3% 2% 2% 2% 1%
March Apr.

12. THE END
For query on DATA, please contact:
OZONE SOLUTION
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. IMRAN AHMED SHAIKH
imran@ozonesolution.co.uk
0300-8298311