Ozone Solution Pakistan is a UK based media monitoring and tracking company having potential to cater to emerging media tracking needs in the industry. Only company in Pakistan to provide tracking of In-House Cable Channels. Coverage Summary Total Cities: 16 Total Head-ends: 93 In-House Channels: 400+ This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.

1. Cable TV Analysis
Monthly Report Mar 15

2. About Ozone Solution Pakistan:
Ozone Solution Pakistan is a UK based media monitoring and
tracking company having potential to cater to emerging media
tracking needs in the industry. Ozone Solutions carries the vision to
partner with Pakistani industry in meeting challenges posed by
new and emerging media platforms like Cable TV, Digital Media &
FM Radio through a unique blend of foreign experience and local
talent. Currently, Ozone is the only company in Pakistan to
provide tracking of In-House Cable Channels.
Countrywide Tracking
Coverage till March 2015
Coverage Summary
Total Cities: 16
Total Head-ends: 93
In-House Channels: 400+
S# CITIES CABLE HE
1 KARACHI 21
2 LAHORE 31
3 ISLAMABAD 4
4 RAWALPINDI 6
5 MULTAN 10
6 FAISALABAD 7
7 PESHAWAR 4
8 KOHAT 1
9 GUJRANWALA 2
10 BAHAWALPUR 1
11 RAHIM YAR KHAN 1
12 HYDERABAD 1
13 SUKKUR 1
14 GUJRAT 1
15 MUZAFARABAD 1
16 KHARIAN 1
Disclaimer: OSP does not track all In-house cable channels operating
in its covered cities.

3. Research Methodology:
Monitoring of Cable TV in Pakistan is challenging.
This research reports minutes of Corporate Commercial Air Time on Cable
in-house channels. It does not include advertisers like Real Estate, Beauty
Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in
Lahore DiGi Network is being distributed by 14 head-ends that airs similar
transmission, in such cases, only a single head-end is monitored that will
give 100% error free monitoring report.

4. Trend Analysis
Comparison Feb 15 - March 15
Total Minutes of Corporate Commercial Air Time Only
Feb - CAT Mints March - CAT Mints
145,835
264,565
Feb 15 March 15
* March 2015 CAT has increased 45% as compare to Feb 2015.

5. Top 10 Categories
% Share of Advt. (Corporate) Minutes
20%
17%
16%
14%
12%
8%
5%
3% 3% 2%

6. Top 10 Advertisers
15%
14%
12% 11%
10%
8% 8% 7% 7% 7%
% Share of Advt. (Corporate) Minutes

7. Top 10 Brands
16%
14%
12%
11%
10%
8% 8% 7% 7%
7%
% Share of Advt. (Corporate) Minutes

8. Top 10 Cable Networks
15%
13%
12%
11%
10%
9%
8% 8%
7% 7%
% Share of Advt. (Corporate) Minutes

9. Top 10 Channels
13%
12%
11%
10% 10% 10% 9% 9%
8%
8%
% Share of Advt. (Corporate) Minutes

10. Trend Analysis
Comparison City Wise Feb 15 & March 15
Total Corporate CAT Minutes of Advertising
35%
17%
10% 10%
8%
5% 5%
5%
2% 1% 1% 1% 1% 0%
31%
13%
11%
8%
10%
9%
4%
6%
2% 4%
0% 0% 0% 0%
March - CAT % Feb - CAT %

11. THE END
For query on DATA, please contact:
OZONE SOLUTION
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. IMRAN AHMED SHAIKH
imran@ozonesolution.co.uk
0300-8298311