Research Methodology: This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories. To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report. Coverage Summary Total Cities: 16 Total Head-ends: 93 In-House Channels: 400+

1. Cable TV Analysis
Monthly Report July 15

2. About Ozone Solution Pakistan:
Ozone Solution Pakistan is a UK based media monitoring and
tracking company having potential to cater to emerging media
tracking needs in the industry. Ozone Solutions carries the vision to
partner with Pakistani industry in meeting challenges posed by
new and emerging media platforms like Cable TV, Digital Media &
FM Radio through a unique blend of foreign experience and local
talent. Currently, Ozone is the only company in Pakistan to provide
tracking of In-House Channels operated by cable providers.
Countrywide Tracking
Coverage till July 2015
Coverage Summary
Total Cities: 16
Total Head-ends: 93
In-House Channels: 400+
S# CITIES CABLE HE
1 KARACHI 21
2 LAHORE 31
3 ISLAMABAD 4
4 RAWALPINDI 6
5 MULTAN 10
6 FAISALABAD 7
7 PESHAWAR 4
8 KOHAT 1
9 GUJRANWALA 2
10 BAHAWALPUR 1
11 RAHIM YAR KHAN 1
12 HYDERABAD 1
13 SUKKUR 1
14 GUJRAT 1
15 MUZAFARABAD 1
16 KHARIAN 1
Disclaimer: OSP does not track all In-house cable channels operating
in its covered cities.

3. Research Methodology:
Monitoring of Cable TV in Pakistan is challenging.
This research reports minutes of Corporate Commercial Air Time on Cable
in-house channels. It does not include advertisers like Real Estate, Beauty
Parlours and other similar categories.
To monitor a network a single head-end is selected per city. For Example in
Lahore DiGi Network is being distributed by 14 head-ends that airs similar
transmission, in such cases, only a single head-end is monitored that will
give 100% error free monitoring report.

4. Trend Analysis
Comparison June 15 – July 15
Total Minutes of Corporate Commercial Air Time Only
* July 2015 CAT has decreased 19% as compare to June 2015.
Jun-15 Jul-15
127,049
102,419

5. Top 10 Categories
% Share of Advt. (Corporate) Minutes
34%
23%
13%
12%
5% 4% 4% 4% 3%

6. Top 10 Players
% Share of Advt. (Corporate) Minutes
23%
21%
19%
7%
6%
5% 5% 5% 5% 5%

7. Top 10 Brands
% Share of Advt. (Corporate) Minutes
Master
Foam
Faiza
Cosmatics
Golden
Pearl
Zong Diamond
Dolce Vita
Ufone Horlicks PTCL Evo Urban
Sole
Telenor
23%
21%
19%
7%
6%
5% 5% 5% 5%
4%

8. Top 10 Cable Networks
% Share of Advt. (Corporate) Minutes
Lahore -
DiGi
Faisalabad -
Amaze
Gujranwala
-DiGi
Peshawar -
DiGi
Lahore -
Wateen
Telecom
Rawalpindi
-Amaze
Lahore -
Kundanz
Lahore -
WorldCall
Telecom
Multan -
SOLO
Karachi -
WorldCall
Telecom
16%
12% 12%
11%
10%
10%
8%
7% 7% 7%

9. Trend Analysis
Comparison City Wise June 15 & July 15
Total Corporate CAT Minutes of Advertising
32%
10% 10%
9% 8% 8% 8%
4%
3% 3%
1% 1% 1%
29%
11%
5%
7% 8%
12%
6%
9%
2%
4%
5%
1%
0%
July June

10. THE END
For query on DATA, please contact:
OZONE SOLUTION
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. IMRAN AHMED SHAIKH
imran@ozonesolution.co.uk
0300-8298311