Blue Ocean Strategy - Creating Value Innovationsmelanie_ernst
Why still bothering what the competition is doing? Can you really win the battle? Or wouldn’t it be much nicer to get out and create your own market, where YOU are the only supplier. Blue Ocean Strategy leads you to uncontested market space, making the competition irrelevant by creating and capturing new demand, breaking the value-cost-trade off and aligning the whole system of a firm's activities in pursuit of differentiation and low cost.
Blue Ocean Strategy by W. Chan Kim and Renee MauborgneSameer Mathur
A cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.Here is a book summary of "Blue Ocean Strategy" compiled by Prof. Sameer Mathur.
Blue Ocean Strategy helps organizations develop uncontested market space and make the competition irrelevant. The attached presentation summarizes the concept and utilizes laptops as an example to create a new strategy.
Blue Ocean Shift is a framework that combines the insights of human psychology with practical market-creating tools and real-world guidance on guiding organisations and their teams to move beyond competing (market creation), inspire team’s confidence, and seize new growth. Whether you are a cash-strapped start-up, large established company, non-profit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical for business leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. The framework will empower you to succeed as you embark on your own blue ocean journey. This one-hour talk on Blue Ocean Shift will showcase the framework and tools through sharing case studies of success stories.
For further information, visit our website at ma2017.mymagic.my.
Facebook - Facebook.com/magic.cyberjaya
Twitter - Twitter.com/MagicCyberjaya
Instagram - Instagram.com/magic_cyberjaya/
LinkedIn - my.linkedin.com/in/magiccyberjaya
YouTube - https://www.youtube.com/channel/UCIT_ihmWh5f3MCobvEwWMaA
Blue Ocean Strategy - Summary and ExamplesKhai Biau Yip
This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. It can be easily customized to suit the needs for other organizations. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation.
Blue Ocean Strategy - Creating Value Innovationsmelanie_ernst
Why still bothering what the competition is doing? Can you really win the battle? Or wouldn’t it be much nicer to get out and create your own market, where YOU are the only supplier. Blue Ocean Strategy leads you to uncontested market space, making the competition irrelevant by creating and capturing new demand, breaking the value-cost-trade off and aligning the whole system of a firm's activities in pursuit of differentiation and low cost.
Blue Ocean Strategy by W. Chan Kim and Renee MauborgneSameer Mathur
A cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.Here is a book summary of "Blue Ocean Strategy" compiled by Prof. Sameer Mathur.
Blue Ocean Strategy helps organizations develop uncontested market space and make the competition irrelevant. The attached presentation summarizes the concept and utilizes laptops as an example to create a new strategy.
Blue Ocean Shift is a framework that combines the insights of human psychology with practical market-creating tools and real-world guidance on guiding organisations and their teams to move beyond competing (market creation), inspire team’s confidence, and seize new growth. Whether you are a cash-strapped start-up, large established company, non-profit or national government, you will learn how to move from red to blue oceans in a way that builds your people’s confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical for business leaders, managers, and entrepreneurs alike. You’ll learn what works, what doesn’t, and how to avoid the pitfalls along the way. The framework will empower you to succeed as you embark on your own blue ocean journey. This one-hour talk on Blue Ocean Shift will showcase the framework and tools through sharing case studies of success stories.
For further information, visit our website at ma2017.mymagic.my.
Facebook - Facebook.com/magic.cyberjaya
Twitter - Twitter.com/MagicCyberjaya
Instagram - Instagram.com/magic_cyberjaya/
LinkedIn - my.linkedin.com/in/magiccyberjaya
YouTube - https://www.youtube.com/channel/UCIT_ihmWh5f3MCobvEwWMaA
Blue Ocean Strategy - Summary and ExamplesKhai Biau Yip
This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. It can be easily customized to suit the needs for other organizations. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation.
Summary of Blue Ocean Strategy and tools. To be used as a quick reference of the concepts and tools. Not a replacement to reading the book (www.blueoceanstrategy.com)
2011 will bring significant changes to a wide variety of industries. While many organization believe they are innovating for a better tomorrow in reality they are only making modification of today's familiar territory.
Blue Ocean Strategy challenges leaders to work through a meticulous set of frameworks that flesh out opportunities that are not obvious using yesterday's tool kits. Blue Ocean Strategy requires a responsible imagination. That is, the ability to dream and see beyond today while applying analytical tools that assist in risk reduction and genuine breakthrough thinking and valid value innovations.
Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth.
Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant.
The “Blue Ocean” approach is a strategic tool that helps innovation strategists’ asses current and desired future strategic states whereas..Red Ocean is a current state.
In their classic book, Blue Ocean Strategy, W. Chan Kim & Renée Mauborgne coined the terms ’red ocean’ and ‘blue ocean’ to describe the market universe. This slide deck provides their revolutionary framework for creating and executing a Blue Ocean Strategy for your business.
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. In this presentation I'll explain what Blue Ocean Strategy is and how we can create one. In order to create Blue Oceans, several tools and frameworks are introduced.
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
Summary of Blue Ocean Strategy and tools. To be used as a quick reference of the concepts and tools. Not a replacement to reading the book (www.blueoceanstrategy.com)
2011 will bring significant changes to a wide variety of industries. While many organization believe they are innovating for a better tomorrow in reality they are only making modification of today's familiar territory.
Blue Ocean Strategy challenges leaders to work through a meticulous set of frameworks that flesh out opportunities that are not obvious using yesterday's tool kits. Blue Ocean Strategy requires a responsible imagination. That is, the ability to dream and see beyond today while applying analytical tools that assist in risk reduction and genuine breakthrough thinking and valid value innovations.
Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth.
Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant.
The “Blue Ocean” approach is a strategic tool that helps innovation strategists’ asses current and desired future strategic states whereas..Red Ocean is a current state.
In their classic book, Blue Ocean Strategy, W. Chan Kim & Renée Mauborgne coined the terms ’red ocean’ and ‘blue ocean’ to describe the market universe. This slide deck provides their revolutionary framework for creating and executing a Blue Ocean Strategy for your business.
Blue ocean strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. In this presentation I'll explain what Blue Ocean Strategy is and how we can create one. In order to create Blue Oceans, several tools and frameworks are introduced.
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
This is a case analysis of the Apple 2010 Case in Strategy Management. It showcases the Blue Ocean Strategy of Apple in terms of Strategy Canvas and ERRC Framework.
This presentation is intended as an academic work only and any discrepancies or incorrect hypotheses may not be held against the author.
Film sur le marketing digital:
1 - La révolution digitale
2 - La communication digitale
3 - Relation client et technologies numériques
4 - Le commerce digitalisé
e-commerce et sites média : développer une stratégie affinitaireemathez
Portails, blogs, site média, site de e-commerce, un internaute visite chaque mois une centaines de sites différents. Dans les usages d'internet la recherche d'information liées à l'actualité est le deuxième usage avec plus de 75 % d'internautes concernés.
Face à cette consommation d'information les sites médias bénéficient d'une crédibilité supérieure aux autres sites permettant de développer une stratégie affinitaire.
E-TF1 shopping a développé depuis 9 ans un dispositif original de Shopping box permettant de placer les offres et produits des e-commerçants au coeur des contenus des sites tf1fr, Lci.fr, RTL.fr, Eurosport.fr.
This is the first presentation of a two part webinar for Blue ocean strategy.
The presentation introduces to red ocean and blue ocean companies, How blue ocean strategy is a simultaneous pursuit of cost and value.
The presentation provides a quick introduction with new age examples to strategy canvas, 6 paths framework, four actions frame work, buyer utility map, 3 tiers of non customers and PMS maps.
The presentation also utilizes these frameworks in showcasing descriptive case studies of companies like netjets, indochino.com, Zynga and khan academy.
This presentation is aimed at explaining the greatness of Blue ocean strategy thinking to general audience and does not imply distortion of facts and frameworks of the original Authors: Chan Kim, Renee Mauborgne
Het Blue ocean strategy denken klinkt fantastisch. Ontsnappen aan het voortdurende concurrentiële gevecht door nieuwe marktruimte te creëren. Niet langer aan de spelregels morrelen, maar zelf een nieuw spel beginnen. De praktijk wijst keer op keer uit dat juist de organisaties die het lef hebben zich te onttrekken aan de dagelijkse concurrentiestrijd en in plaats daarvan te sturen op optimale waardecreatie voor hun klanten, in staat zijn te groeien waar anderen stil blijven staan. De laatste jaren zien we dat de nieuwe marktleiders vaak ontstaan door een wezenlijke vernieuwing van het gangbare business model in hun sector door te voeren. In deze masterclass wordt de kern van het blauwe oceaan denken en business model innovatie voor je samengevat met een focus op de toepassing van dit gedachtengoed in de praktijk.
Revue de la gendarmerie: TPE-PME: les oubliés de la cybersécuritéFrancois Cazals
François CAZALS a rédigé un article sur « TPE-PME: les oubliées de la cybersécurité » dans la Revue de la gendarmerie Nationale (N°264, avril 2019), consacrée à la sécurité économique des TPE-PME dans un environnement numérique.
Conférence Data stratégie et transformation digitale à NouméaFrancois Cazals
Conférence OBA/HEC Paris "Data stratégie et transformation digitale", par François CAZALS, professeur à HEC Paris, en juillet 2017, à Nouméa (Nouvelle-Calédonie)
Les évolutions technologiques, économiques et sociologiques induites par le numérique, et leurs conséquences sur le marketing, le commerce et la relation client.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2. Academic Journey
E-Business MBA Program – ISC Paris
University College Cork
Course of Blue Ocean
Strategy
February 21st , 2012
Professor François Cazals
2
3. Agenda
ISC Paris School of
Management
The Professor
Competition-based
strategy
A little film
Blue Ocean Strategy
3
4. ISC Paris group
1800 students « grande
école »
250 students MBA’s
Business Executive
MBA
School Education
4
5. François Cazals
CEO Distriforce
ISC Paris
Affiliate Professor
Head
ISC Executive Education
E-Business MBA Program
Speaker
HEC Paris Executive
fcazals@iscparis.com Education
Twitter: @distriforce ESSEC Paris Executive
Blog: cazals.fr Education
5
8. Subtle War Brutal War
Blue Red
“To subdue the enemy “ War is an act of violence
without fighting is the acme intended to compel our
of skill”. opponent to fulfill our will”.
Sun Tzu (544-496 BC J.-C.) Clausewitz (1780-1831)
8
9. A founding principle
“Competition is at the core
of the success or failure of
firms”.
1st sentence of Michael Porter’s
most important book
9
Michael PORTER
10. Two generic strategies
Low Cost Differentiation
Paris-Dublin
Ryanair 55 €
Air France 286 €
10
12. The Book and the Authors
Prof Chan Kim
Prof Renée
Mauborgne
12
13. 10
Strategy Canvas
9
8
The value curve, the basic
component of the strategy
7 canvas, is a graphic
6 depiction of a company’s
relative performance across
5
its industries factors of
4 competition.
3
2
1
0
Comp Fact 1 Comp Fact 2 Comp Fact 3 Comp Fact 4 Comp Fact 5 Comp Fact 6 Comp Fact 7 Comp Fact 8
Firm Competitor
13
14. Strategic corridor
10
9
8
7
6
5
Corridor
4
3
2
1
0
Var 1 Var 2 Var 3 Var 4 Var 5 Var 6 Var 7 Var 8
Comp 1 Comp 2 Comp 3 Comp 4 Comp 5 Comp 6
14
15. Industry Cycle
Start Growth Maturity Decline
Loyalty
One to One
Innovation
Low Cost
15
16. Red Ocean Vs. Blue Ocean
Compete in existing market Create uncontested market
space space
Beat the competition Make the competition
Exploit existing demand irrelevant
Make the value-cost trade- Create and capture new
off demand
Align the whole system of a Break the value-cost trade-
firm’s activities with its off
strategic choice of Align the whole system of a
differentiation or low cost firm’s activities in pursuit of
differentiation and low cost
17. 4 actions framework
Reduce
Create a
new
Eliminate
value
Create
curve
Raise
17
18. Raise
What factors
should be raised
well beyond the
industry standard?
Eliminate Create
What factors What factors should
should be be created that the
eliminated that the industry has never
industry has taken offered?
for granted?
Reduce
What factors
should be reduced
well below the
industry standard?
19. 6 Paths Framework Head-to-head competition Blue Ocean Creation
Focuses on rivals within its Looks across alternative
Industry industry industries
Focuses on competitive Looks across strategic
Strategic Group position within strategic groups within industry
group
Focuses on better serving Redefines the industry
Buyer Group the buyer group buyer group
Focuses on maximizing the Looks across to
Scope of product or value of product and service complementary product
service offering offerings within the bounds and service offerings
of its industry
Focuses on improving price Rethinks the functional-
Functional-Emotional performance within the emotional orientation of its
orientation functional-emotional industry
orientation of its industry
Focuses on adapting to Participates in shaping
Time external trends as they external trends over time
occur
19
20. Look across alternative
industries
Rent a apartment
+
Go to the hotel
= Corporate Apartements
= apart-hotel concept 20
34. Blue ocean
Variables iPad
Price 489 €
Weight 0,613 kg
Screen 9,7 inches
Hard Drive 64 Go
Connectivity 3/10
Keyboard No
Design 9/10
Touch New
interface
iCloud New
AppStore New
Market Touch Pads 34
40. Exercise
• 1. List Factors of
Competition
• 2. Top 2 or 3 in ERRC
Grid Quadrants
• Clearly define the
group of “non-
customer” that you are
going after.