This document summarizes a workshop on business/IT alignment that will cover: 1) Mapping from business models and strategy maps to enterprise architecture and IT infrastructure patterns 2) Mapping from value-based business models to goal-based application requirements 3) Mapping from business models to business processes and transactions, using tools like Efficient to develop and animate transactions. The workshop aims to provide techniques and mappings to achieve strategic fit and function integration between business and IT strategies, models, processes, and applications.

1. BUSINESS/IT ALIGNMENT ENGINEERING Date Title Interop > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Eric Dubois, CRPHT, Luxembourg Dr Michael Petit, FUNDP, Belgium Dr Yves Pigneur, HEC Lausanne

3. Business/IT alignment > business model, process and application ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure From business model to enterprise architecture BUSINESS MODEL BUSINESS PROCESS From business model To goal-based requirements BUSINESS APPLICATION Function integration Strategic fit From business model to transaction

5. Managing as designing [Boland and Collopy, 2004] http://weatherhead.cwru.edu/visiting.htm l Frank Gehry

6. Design and innovation > IDEO http://www.ideo.com /methodcards/MethodDeck/MethodCardsHTML.htm

7. DESIGN APPROACH > application > design loop Requirement Analysis Design Validation GOAL TASK analysis USABILITY PROTOTYPE Transaction Decision (& cognition) Interaction TECHNIQUES: Scenario-based design Pattern-based Conceptual modeling Action Information Interaction source: [Rosson and carroll, 2002]

10. Design approach > application > prototype

12. BUSINESS/IT ALIGNMENT BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure IS infrastructure ORGANIZATION infrastructure Architecture Processes Skills Technology scope System competencies IT governance Administrative structure Business processes Skills Business scope Distinctive competencies Governance source: [Henderson and Venkatraman, 1993] Function integration Strategic fit

13. PART 1 - From business model to enterprise architecture Date Title Interop > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Yves Pigneur, HEC Lausanne

15. BUSINESS MODEL > design loop Requirement Analysis Design Validation BUSINESS MODEL (strategy map) analysis ALIGNMENT Analyses Strategy Innovation IS Planning TECHNIQUES: Reference model Building blocks & PATTERNS Ontologies Application portfolio IT infrastructure ENTERPRISE ARCHITECTURE

16. 1. Business model Financial perspective Customer perspective Activity perspective Resource perspective Value proposition Customer Value configuration Partner Capability Cost Revenue Relationship Channel What are our revenues? What are our costs? Who are our customers? How do we reach them? How do we get & keep them? How do we operate & deliver? How do we collaborate? What are our competencies? What do we offer to our customers?

17. 1b. Strategy map source: [Kaplan and Norton, 2004]

18. 2. Enterprise architecture Business layer Application layer Technology layer source: [Lankhorst, 2004]

20. Business/IT alignment engineering BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure IS infrastructure ORGANIZATION infrastructure Function integration Strategic fit BUSINESS MODEL ENTERPRISE ARCHITECTURE DESIGN PATTERNS

23. 4. Environment assessment BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure IS infrastructure ORGANIZATION infrastructure source: [Camponovo and Pigneur, 2005] Function integration Strategic fit BUSINESS environment IT environment Disruptive technology Competition analysis Scenario planning Environment adaptation

24. PART 2 - From business model to application requirements Date Title Interop > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Michael Petit, FUNDP, Belgium

26. Business/IT alignment > from business model to application requirements ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure BUSINESS MODEL From business model To goal-based requirements BUSINESS APPLICATION Function integration Strategic fit

27. 4. Value-based modeling (with e 3 value) source: [Gordijn and Akkermans, 2002]

28. 5. Goal-based requirements (with i*) source: [Yu and Mylopoulos, 2002]

29. 5b. From value-based models to goal-based requirements (with i*) source: [Gordijn and Petit, 2002]

30. PART 3 - From business model to business process Date Title Interop > Geneva > October 6-7, 2006 Geneva October 6-7, 2006 Dr Eric Dubois, CRPHT, Luxembourg

32. Business/IT alignment > from business model to business process ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure BUSINESS MODEL BUSINESS PROCESS BUSINESS APPLICATION Function integration Strategic fit From business model to transaction

33. 6. Introduction to the B2B context

34. 7. B2B Transaction development and animation (with Efficient )

35. 8. From business models to transactions

36. Business/IT alignment > business model, process and application ORGANIZATION infrastructure IT infrastructure BUSINESS strategy IT strategy BUSINESS IT strategy infrastructure From business model to enterprise architecture BUSINESS MODEL BUSINESS PROCESS From business model To goal-based requirements BUSINESS APPLICATION Function integration Strategic fit From business model to transaction