This document discusses enterprise architecture from a non-IT perspective based on the author's experience as both an IT professional and business manager. It argues that an adaptive, guiding enterprise architecture model is needed for organizations to maintain speed and agility against competition. The architecture should reflect the inner workings of the enterprise at multiple levels, from core processes to governance and strategic processes. Value is provided through business, data, application, and technical architecture domains that link these enterprise elements and enable process optimization, data access, technology integration, and more. Governance requires board-level oversight and executive sponsorship to facilitate enterprise-wide adoption of the architecture.